Email Marketing Done Right with ECommerce Partners

EMAIL MARKETING DONE RIGHT
with Ecommerce partners Building successful businesses online.

212.334.3390 | Info@ecommercepartners.net | ecommercepartners.net 2
Email and Ecommerce:
A Power Combo
Online businesses, in particular, stand to
substantially gain from the channel. It
promotes customer engagement, brand
awareness, and database hygiene while
also increasing conversions and online
revenues.
Growing Retention
Focusing on current or future customers
through lifecycle emails will grow the
lifetime value of a customer.
Low Potential Value
High Current Value
Grow these customers
High Potential Value
High Current Value
Keep these customers
Low Potential Value
Low Current Value
Should we spend
marketing dollars here?
High Potential Value
Low Current Value
Grow these customers
Number of
Purchases
Days Since
Last Purchase
361-450 91-120 0-30
5
4
3
2
1

3212.334.3390 | Info@ecommercepartners.net | ecommercepartners.net
We Specialize in Email Marketing for E-businesses
From diagnosis to deployment we build customer relationships. ECommerce Partners
provides proactive & comprehensive solutions that support the drive to relevant
communications. Combining our expertise with today’s advanced technologies , we’re
able to fully understand opportunities within the digital world. We bring the optimal
customer experience to life through developing communication strategies, and as a
result, create a higher retention rate for your business.
• Diagnose the customers’ identity and build strategy based on purchase &
behavior data.
• Define the opportunities and plan campaigns based on brand guidelines.
• Design the creative elements geared toward inspiring customer engagement.
• Develop campaign parameters; test and execute the campaigns, ensuring each
customer receives relevant content.
• Perform analysis, and make recommendations to optimize efforts.
Our Approach: While many agencies may only focus on strategy consulting or execution, ECommerce Partners provides full-service
email marketing. We make recommendations to be approved by clients; We manage and execute the program to ensure the ongoing
success and growth of your Email Marketing.
Program
management
& tools
Strategy
Planning
DesignExecution
Analysis

Enjoy End-to-End Email Marketing Services
Analytics & information gathering
Examining existing data, current Key Performance Indicators (KPI’s), and your brand’s Unique Value Proposition (UVP).
Strategies
From determining data-driven campaigns, to tracking what events trigger which emails, Ecommerce Partners develops
a comprehensive plan that fits your overall marketing program.
Creative
We’re focused on creating a “look& feel” style guide for your brand’s identity to ensure consistency, clear copywriting,
and custom email templates that seamlessly fit the multi-device approach.
Management & Execution
Using advanced Email Marketing Systems, we track, test, and maintain email campaigns for proper display,
optimization, while also performing database hygiene.
Ecommerce is the core of our corporate DNA. We tailor our end-to-end email marketing services
using solid businesses to fit the individual needs of e-businesses and their online shoppers.

❶ DATA ASSET EVALUATION
& ANALYSIS
Evaluating available data ,
identifying gaps and answering
key questions.
❷ TARGET AUDIENCE
PROFILES
Developing demographic
data of customers to enable
definition and delivery of relevant
marketing.
❸ MARKETING OPPORTUNITY
DIAGNOSIS
Identifying, quantifying, and
prioritizing marketing
opportunities across segments
and channels
❹ COMPETITIVE DIGITAL
INTELLIGENCE
Tracking and reporting email and
social media activity across your
brand’s platforms and its
competitors.
❺ REPORT AND KPI
DASHBOARD DESIGN
Defining and formulating
essential information for
measuring marketing processes
and outcomes.
Analytics & information gathering
1. Data Asset
Evaluation + Analysis
2. Target Audience
Profiles
3. Marketing
Opportunity
Diagnosis
4. Competitive
Channel Analysis
Our team will meet with your
team to deeply understand your
business model and existing
programs. We’ll strive to greatly
improve and maximize your
brand’s Return on Investment
(ROI) by analyzing your
subscribers, customers, and
purchase data to highlight and
DIAGNOSE various areas of
improvement.
5. Competitive
Digital Analysis
6. Report

Offerings
❶ ACQUISITION MODELING Improve
acquisition and increase number of site
visitors through targeting prospective
valuable customers. What to send (e.g.
types of campaigns, frequency, etc.)
❷ SEGMENTATION Produce actionable
views of customers and prospects to
drive investment allocation decisions
and custom communication strategies.
❸ PREDICTIVE MODELING
Forecasting likelihood of a behavior at
an individual customer level.
❹ PROGRAM STRATEGY &
COMMUNICATIONS ASSESSMENT
Audit of current program activity and
content with gap analysis based on best
practices and business objectives.
❺ COMMUNICATION AND CUSTOMER
EXPERIENCE STRATEGIES & ROADMAP
Implement and analyze guided, goal-
focused plans and decisive roadmaps.
❻ SEASONAL CAMPAIGN & CONTENT
STRATEGY Develop campaigns that
leverage peak engagement moments
and consumer trends to achieve brand
and business goals.
❼ CONTACT STRATEGIES
Deliver optimal customer experience
and business results for acquisition,
calendar and lifecycle emails.
Strategies / Flow
Then, we generate campaigns based on “low
hanging fruit,” collecting usable data, and
optimizing campaigns based on results.
We meet with your team to understand the mission of your business and
brainstorm concepts that will seamlessly fit into your business model.
Finally, we build and maintain the lifecycle
of customers within various channels.
Low Hanging Fruit
Cart Abandonment Solution
Continuously reach business goals
Improve
Test
Optimize
Goals
1
2
3
4
Opportunities:
Missed Opportunities

❶ CONSUMER STRATEGIES
Recommend methods for building
customer knowledge as well as
develop and target actionable
audience marketing possibilities.
❷ COMPETITIVE ANALYSIS
Examine the communication
strategies of competitors across
multiple channels and derive new
opportunities.
❸ ACQUISITION STRATEGIES
Increase active subscriber and
customer base through growth
strategies.
❹ TEST AND LEARN
OPTIMIZATION STRATEGIES
Construct unique test plans and
strategies to
❺ HOW TO SEND IT
(e.g. triggered, scheduled)
❻ BUSINESS CASES
Estimating the costs and benefits
of projects and campaigns in order
to determine ROI scenarios.
Through close monitoring of your
campaign via analytics, benchmarks
and data hygiene, our main goal is to
optimize your campaign in the most
efficient way possible.
Strategies / Planning
• Email Acquisition
• Calendar Emails
(which are personalized, sent to most or all of the database)
• Lifecycle Emails
Our unique methods in understanding your customers and their
needs involves gathering relevant click-stream and behavioral
data, and analyzing customer transaction history.
We will use our expertise and technological tools to provide a comprehensive
Email Marketing program in three key service areas:

Planning
For all campaigns, we evaluate data based using RFM (Recency, Frequency and Monetary Value)
of a particular customer or group of customers, and plan campaigns utilizing this data.
Decile Customers Sales Average Order Value Avg Days Between Visits
Top 30 % 6,000 $1,200,000 $80.00 130
10 2,000 $750,000 $105.00 100
9 2,000 $270,000 $65.00 135
8 2,000 $180,000 $50.00 145
middle 30 6,000 $300,000 $35.00 155
7 2,000 $130,000 $40.00 150
6 2,000 $95,000 $34.00 155
5 2,000 $75,000 $28.00 160
bottom 40 8,000 $140,000 $15.00 170
4 2,000 $55,000 $23.00 165
3 2,000 $40,000 $17.00 170
2 2,000 $30,000 $14.00 175
1 2,000 $15,000 $6.00 180
Total 20,000 $1,640,000 $50.00 150

Planning
Determine a multi-channel strategy to reach your clientele at their most convenient place and time.
ECommerce Partners uses advanced metric tools to predict the time of day that customers are most likely to open their email,
based on their location and which devices are most utilized.
320 px 1920 px

Planning
Calendar emails will be planned in advance based on dates, holidays, and seasonal promotions. Below is an example of
what an email marketing calendar may look like:

Creative
❶ CREATIVE AUDIT
Complete assessment
of email designs with tips
for improvement.
❷ EMAIL DESIGN
Flexible email templates for
postcards and newsletters.
❸ EMAIL TEMPLATE DESIGN
A dynamic, flexible newsletter
style layout, which can swiftly
be edited for style and content.
❹ EMAIL MOBILE DESIGN
Designs are optimized for
a user-friendly mobile
experience.
❺ WEB DESIGN
Customized landing pages that
link straight from email layouts.
Highly focused yet still part of
the client website.
❻ CONTENT REACTION AND
COPYWRITING
Content production with clear
communications.
Strong call to action
Clear & scan-friendly
Dynamic website wireframes
Navigation pre-header and footer
User-friendly navigation
Proportionate scale, margins, delineation
Scaled dimensions for mobile usage

Execution
Ecommerce Partners support the
design, development and
implementation of your
campaigns, and works within your
parameters to ensure the
successful completion of the
projected plan.
Execution includes:
❶ Channeling and guiding the
creative process; including
the gathering of content
(subject line, images, etc.)
❷ Coding and testing
❸ Set-up of automated
campaigns
❹ Creating subscriber segments
and other execution tasks
❺ Execution for Acquisition
Emails, Calendar/Newsletter
Emails and Lifecycle Emails
Technology Services
With cutting-edge programs, targeting
capabilities, and cross-channel dynamic
correspondence, Ecommerce Partners is
well versed in the advanced technologies
required to elevate client successes.
Client Services
With 24/7 dedicated, global service,
ECommerce Partners along with Client Services
work together on account management to
achieve client goals, and on the successful
application of your campaigns, reporting, and
on-going program optimization.
New
Subscriber
Series 2-3 days after sign up
Instantly1st Email Sent
2nd Email Sent
1-2 days after cart is abandoned
~2 hours of abandoned cart
Cart
Abandonment
1st Email
2nd Email

Technology services
Our innovative team combines analytics, insights,
strategies with our creative team, we gives you a credible
assessment and scorecard on the status of your program.
We base these successes upon industry standards, the
competitive market, and your business goals.
Interested in a personalized assessment
of your current program? Choose the
integrated program assessment

Analysis
Monthly Executive Report
Highlighting KPIs such as: Open Rate, Click-
Through Rate, Conversion Rate
Monthly call and/or meeting to discuss the
report
Program Reviews
Monthly/ or weekly evaluation of marketing
program campaigns and activities with insights,
observations, and recommendations for future
improvements.
Applied Best Practices
Insights based on the latest email and digital
marketing practices and algorithms.
Exact Target Data May June July
Emails Sent 100866 150186 380476
Emails Delivered 98358 149091 379125
Open Rate 0.1523 0.1684 0.1862
Total Click Through 9810 12683 16557
Unique Click Through Rate 0.0665 0.0734 0.0924
Unique Click Through 6536 10938 35047
Google Analytics Data
Visits 7558 13090 36584
% New Visits 0.4309 0.3339 0.3779
Bounce Rate 0.2324 0.3298 0.3409
Pages/Visit 9.93 8.16 8.65
Transactions 157 302 1092
Sales 17923.14 23409.21 33149.07
Conversion Rate 0.0208 0.0231 0.0298
Email Performance July 2014
Source: Exact Target & Google Analytics

Email Marketing Services
With ecommerce at the core of our corporate DNA, we offer end-to-end email marketing services and a large
variety of email campaigns - all based on solid business principles and tailored to the needs of individual
ebusinesses and their online shoppers.
Content
Management
We Specialize in Email Marketing for Ebusinesses
Email Marketing
Strategy
Design
Our services include:
Execution
Report & Analyze

Client Showcase
“We dreamed of becoming Australia’s biggest surf gear hub and ECommerce Partners helped to
turn this dream into a reality. They understood our vision, our target audience and our business,
and they came through for us 100% -- every step of the way.”
Lex Pedersen, CEO SurfStitch

212.334.3390 sales@ecommercepartners.net www.ecommercepartners.net
This document contains general information based on the experience and research of ECommercePartners.
The information contained herein is by no means presented as substitute for professional advice and services by qualified service providers
such as ECommercePartners. Any and all use of the information contained herein is therefore strictly on the user’s own risk and
ECommercePartners shall bear no liability for any loss, financial or otherwise, resulting from the use of this publication.
Author: Asi Erenberg
Managing Director,
ECommercePartners
Interested in our proven email marketing services
or just looking to get a professional consultation
on email marketing? Get in touch with us.

Email Marketing Done Right with ECommerce Partners

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Email Marketing Done Right with ECommerce Partners