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Internet Automotive Marketing
craigslist
 • Over 50 million unique visitors monthly
 • Over 30 million unique visitors for autos
 • 6 most viewed websit...
• 92.6% of all craigslist worldwide traffic is in the United States
• Average age of the viewer is 25 to 55 years old
• Mo...
AUDIENCE DEMOGRAPHICS
 More likely to be college educated
DAILY PAGEVIEWS PER USER
 Average ads viewed per user is 23
DAILY TIME ON SITE
     13 minutes
• eAutoblaster Used Car Marketing Program
• Entire Used Car Inventory Posted daily Monday thru Friday
• 50 to 100 Craigsli...
All Craigslist Callers Have Preformed Six Different Calls to Action
   1. Callers Have Gone to a Computer to access the we...
Craigslist
Template
NORTH CENTRAL FORD



        Found 1000 ads
2001 Jeep Cherokee
Nearly 10% of the search
NORTH CENTRAL FORD
3,420
craigslist ads
January 1-31

                NORTH CENTRAL FORD

915 Used Car
 Sales Calls



  25% of all
inbound calls
to dealership
February 1-28

                NORTH CENTRAL FORD

 1150 Used
 Car Sales
   Calls



  33% of all
inbound calls
to dealers...
Feb 1-28

 Autotrader
CPC $62.96

 Cars.com
CPC $47.67

  Auto
Connection
CPC $20.09

eAutoblaster
CPC $5.06
March 1-31

                NORTH CENTRAL FORD

 1549 Used
 Car Sales
   Calls



  37% of all
inbound calls
to dealership
March 1-31

 Autotrader
CPC $37.50

 Cars.com
CPC $24.70

  Auto
Connection
CPC $18.26

eAutoblaster
CPC $3.37
April 1-30
                NORTH CENTRAL FORD

 1523 Used
 Car Sales
   Calls



  37% of all
inbound calls
to dealership
April 1-30

 Autotrader
CPC $29.82

 Cars.com
CPC $29.50

  Auto
Connection
CPC $20.75

eAutoblaster
CPC $3.41
May 1-31

                NORTH CENTRAL FORD
 1697 Used
 Car Sales
   Calls



  40% of all
inbound calls
to dealership
May 1-31

 Autotrader
CPC $33.77

 Cars.com
CPC $28.28

  Auto
Connection
CPC $12.79

eAutoblaster
CPC $3.06
June 1-28

                NORTH CENTRAL FORD
 1425 Used
 Car Sales
   Calls



  34% of all
inbound calls
to dealership
June 1-28

 Autotrader
CPC $51.52

 Cars.com
CPC $45.56

  Auto
Connection
CPC $13.10

eAutoblaster
CPC $3.65
Jan 1- June 28
   6 Months
                                NORTH CENTRAL FORD

 7,416 Used Car
   Sales Calls


 59.8 Avg....
4,382,891                                NORTH CENTRAL FORD
        eAutoblaster Ads viewed
           since March 12th


...
153,734 different
               visitor locations
Demographics
  of Viewer
  locations
Feb 15 – 28
 2 weeks
                LUTE RILEY HONDA

596 Used Car
 Sales Calls



  14% of all
inbound calls
to dealersh...
March 1 – 31

                LUTE RILEY HONDA

1168 Used Car
  Sales Calls



  18% of all
inbound calls
to dealership
April 1 – 30

                LUTE RILEY HONDA

1082 Used Car
  Sales Calls



  18% of all
inbound calls
to dealership
May 1 – 30

                LUTE RILEY HONDA

965 Used Car
 Sales Calls



  16% of all
inbound calls
to dealership
June 1 – 28

                LUTE RILEY HONDA

899 Used Car
 Sales Calls



  16% of all
inbound calls
to dealership
Feb 15 – June 28
  4.5 Months
                                LUTE RILEY HONDA

 4,710 Used Car
   Sales Calls


 50.6 Avg...
LUTE RILEY HONDA




                                            Average Viewed Ads
                         LRH Ads viewe...
May 1 – 31

                   DUB RICHARDSON TOYOTA

465 Used Car
 Sales Calls



   30% of all
inbound calls to
   deale...
June 1 – 28

                   DUB RICHARDSON TOYOTA

499 Used Car
 Sales Calls



   33% of all
inbound calls to
   deal...
DUB RICHARDSON TOYOTA




                         DRT Ads viewed     Average Viewed Ads
                            238,8...
May 15 – June 28
  1.5 Months
                    AUDI WEST


 1050 Used Car
   Sales Calls



    31% of all
 inbound cal...
AUDI WEST




                         AWH Ads viewed     Average Viewed Ads
                            145,483          ...
Internet Automotive Marketing
 Bottom Line

SELL MORE
USED CARS!
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  1. 1. Internet Automotive Marketing
  2. 2. craigslist • Over 50 million unique visitors monthly • Over 30 million unique visitors for autos • 6 most viewed website in the United States • 36th most popular website worldwide • Millions of automobile searches daily • The #1 classified website for automobiles
  3. 3. • 92.6% of all craigslist worldwide traffic is in the United States • Average age of the viewer is 25 to 55 years old • More likely to be college educated, females, with no kids • Average ads viewed per user is 23 • Average daily time of a user on the site is 13 minutes • One fourth of all craigslist traffic comes from Google users
  4. 4. AUDIENCE DEMOGRAPHICS More likely to be college educated
  5. 5. DAILY PAGEVIEWS PER USER Average ads viewed per user is 23
  6. 6. DAILY TIME ON SITE 13 minutes
  7. 7. • eAutoblaster Used Car Marketing Program • Entire Used Car Inventory Posted daily Monday thru Friday • 50 to 100 Craigslist ads posted daily • Multiple Geographic Markets Nationwide • Viewer Metrics of Craigslist Users • Dramatically Increases Used Car Sales Calls
  8. 8. All Craigslist Callers Have Preformed Six Different Calls to Action 1. Callers Have Gone to a Computer to access the web 2. Have Selected Craigslist as a Classified Website 3. Chosen a Geographical Area within the Website 4. Selected a Category within the Website 5. Searched for a Vehicle and viewed the Ad 6. Picked up the phone and made the call to the Dealership 98% of all the callers are highly interested in purchasing the vehicle
  9. 9. Craigslist Template
  10. 10. NORTH CENTRAL FORD Found 1000 ads
  11. 11. 2001 Jeep Cherokee Nearly 10% of the search
  12. 12. NORTH CENTRAL FORD
  13. 13. 3,420 craigslist ads
  14. 14. January 1-31 NORTH CENTRAL FORD 915 Used Car Sales Calls 25% of all inbound calls to dealership
  15. 15. February 1-28 NORTH CENTRAL FORD 1150 Used Car Sales Calls 33% of all inbound calls to dealership
  16. 16. Feb 1-28 Autotrader CPC $62.96 Cars.com CPC $47.67 Auto Connection CPC $20.09 eAutoblaster CPC $5.06
  17. 17. March 1-31 NORTH CENTRAL FORD 1549 Used Car Sales Calls 37% of all inbound calls to dealership
  18. 18. March 1-31 Autotrader CPC $37.50 Cars.com CPC $24.70 Auto Connection CPC $18.26 eAutoblaster CPC $3.37
  19. 19. April 1-30 NORTH CENTRAL FORD 1523 Used Car Sales Calls 37% of all inbound calls to dealership
  20. 20. April 1-30 Autotrader CPC $29.82 Cars.com CPC $29.50 Auto Connection CPC $20.75 eAutoblaster CPC $3.41
  21. 21. May 1-31 NORTH CENTRAL FORD 1697 Used Car Sales Calls 40% of all inbound calls to dealership
  22. 22. May 1-31 Autotrader CPC $33.77 Cars.com CPC $28.28 Auto Connection CPC $12.79 eAutoblaster CPC $3.06
  23. 23. June 1-28 NORTH CENTRAL FORD 1425 Used Car Sales Calls 34% of all inbound calls to dealership
  24. 24. June 1-28 Autotrader CPC $51.52 Cars.com CPC $45.56 Auto Connection CPC $13.10 eAutoblaster CPC $3.65
  25. 25. Jan 1- June 28 6 Months NORTH CENTRAL FORD 7,416 Used Car Sales Calls 59.8 Avg. Daily Sales Calls (based on 5 day posting week) 33% of all inbound calls to dealership
  26. 26. 4,382,891 NORTH CENTRAL FORD eAutoblaster Ads viewed since March 12th Average Viewed Ads NCF Ads viewed Per Day 4972 547,007 March 12th - June 28th Avg. Used Car Inventory in Stock 100-120 ADS POSTED WITHOUT PRICING PRIMARILY DOMESTICS & TRADE-INS
  27. 27. 153,734 different visitor locations Demographics of Viewer locations
  28. 28. Feb 15 – 28 2 weeks LUTE RILEY HONDA 596 Used Car Sales Calls 14% of all inbound calls to dealership
  29. 29. March 1 – 31 LUTE RILEY HONDA 1168 Used Car Sales Calls 18% of all inbound calls to dealership
  30. 30. April 1 – 30 LUTE RILEY HONDA 1082 Used Car Sales Calls 18% of all inbound calls to dealership
  31. 31. May 1 – 30 LUTE RILEY HONDA 965 Used Car Sales Calls 16% of all inbound calls to dealership
  32. 32. June 1 – 28 LUTE RILEY HONDA 899 Used Car Sales Calls 16% of all inbound calls to dealership
  33. 33. Feb 15 – June 28 4.5 Months LUTE RILEY HONDA 4,710 Used Car Sales Calls 50.6 Avg. Daily Sales Calls (based on 5 day posting week) 18% of all inbound calls to dealership
  34. 34. LUTE RILEY HONDA Average Viewed Ads LRH Ads viewed Per Day 3806 418,743 March 12th - June 28th Avg. Used Car Inventory in Stock 70 – 80 ADS POSTED WITHOUT PRICING PRIMARILY HONDA’S & IMPORTS
  35. 35. May 1 – 31 DUB RICHARDSON TOYOTA 465 Used Car Sales Calls 30% of all inbound calls to dealership
  36. 36. June 1 – 28 DUB RICHARDSON TOYOTA 499 Used Car Sales Calls 33% of all inbound calls to dealership
  37. 37. DUB RICHARDSON TOYOTA DRT Ads viewed Average Viewed Ads 238,863 Per Day 3674 April 26th - June 28th Avg. Used Car Inventory in Stock 75 – 90 ADS POSTED WITH PRICES DOMESTIC & IMPORT INVENTORY
  38. 38. May 15 – June 28 1.5 Months AUDI WEST 1050 Used Car Sales Calls 31% of all inbound calls to dealership
  39. 39. AUDI WEST AWH Ads viewed Average Viewed Ads 145,483 Per Day 3306 May 17th - June 28th Avg. Used Car Inventory in Stock 100- 120 ADS POSTED WITH PRICES HIGHLINE INVENTORY
  40. 40. Internet Automotive Marketing Bottom Line SELL MORE USED CARS!

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