Green Festival TV Launch Party Presentation


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Presentation introducing Earthsite and announcing the launch of Green Festival TV, a series of interviews and keynote speeches from leaders in the environmental and social justice movement recorded at the festivals and available on iTunes.

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  • Green Festival TV Launch Party Presentation

    1. 1. hosted by
    2. 2. Welcome to Earthsite <ul><li>Websites for Sustainable Brands </li></ul><ul><li>Green and social design </li></ul><ul><li>Web 2.0 development </li></ul><ul><li>Online marketing </li></ul>
    3. 3. Joey Shepp, MC <ul><li>Earthsite Founder and Principal </li></ul><ul><li>Green Festival Internet Marketing Director </li></ul><ul><li>Green Festival TV Executive Producer </li></ul>
    4. 4. Presentation Overview <ul><li>History of Green Festival TV </li></ul><ul><li>History of Green Festival with Kevin Danaher and Alisa Gravitz </li></ul><ul><li>GFTV Promo Video </li></ul><ul><li>Melissa Mansfield, host of Green Festival TV </li></ul><ul><li>New Media Distribution </li></ul><ul><li>Partnership Opportunities </li></ul>
    5. 5. Been to Green Festival?
    6. 6. My Story <ul><li>I started as the “web lackey” </li></ul><ul><li>My inspiration: </li></ul><ul><ul><li>The need to document event </li></ul></ul><ul><ul><li>The need to extend reach </li></ul></ul>
    7. 12. Fast Forward to Today 150+ Total Video Pieces 50,000+ Views 350+ Total Audio Pieces 30,000+ Listens
    8. 13. History <ul><li>A Joint Project of </li></ul>
    9. 14. Executive Producers Alisa Gravitz Executive Director, Green America Kevin Danaher Co-Founder Global Exchange, Author Co-Founder Global Exchange, Author
    10. 16. Video Promo
    11. 17. Melissa Mansflield <ul><li>Host of Green Festival TV </li></ul><ul><li> </li></ul><ul><li> </li></ul>
    12. 22. New Media Distribution <ul><li>The Democratization of Media </li></ul>
    13. 23. Video Distribution System Video Distribution System iTunes Podcast Fan Page Automatically Distributes Video to Primary Networks Timed Release of Videos Blogger, MovableType, TypePad, WordPress,, Drupal Channel and Subscriber Management Editing and Upload Videos Subscribers
    14. 24. <ul><li>Engagement Strategy: </li></ul><ul><li>Streaming video </li></ul><ul><li>Broadcast distribution: </li></ul>Media Distribution
    15. 25. <ul><li>Engagement Strategy: </li></ul><ul><li>Posting messages on the “wall.” </li></ul><ul><li>Uploading personal fan </li></ul><ul><li>videos and pictures. </li></ul><ul><li>Posting links to articles and </li></ul><ul><li>websites. </li></ul><ul><li>Interacting in the forum </li></ul><ul><li>Regular updates to Fans </li></ul>Facebook Campaigns: National ‘Page’ Regional ‘Groups’ Regional Volunteer ‘Groups’ Regional ‘Events’
    16. 26. <ul><li>Engagement Strategy: </li></ul><ul><li>Syndicated high quality episodes, in video and audio format. </li></ul><ul><li>Subscription based </li></ul>“ An estimated 23,000,000 people listened to podcasts within the last month.” iTunes - Podcasting
    17. 27. “ Rated the 3 rd most popular website on the Internet. Home to over a billion viewed videos per day..” <ul><li>Engagement Strategy: </li></ul><ul><li>Posting comments </li></ul><ul><li>Subscribing </li></ul><ul><li>Rating </li></ul><ul><li>Sharing </li></ul>
    18. 28. <ul><li>Engagement Strategy: </li></ul><ul><li>When twitter users insert the hashtag , “# greenfest ” in a “tweet,” a dedicated page is created with a RSS feed, thus collecting all micro-blogs from twitter users at the green festival. </li></ul><ul><li>Creates a virtual village of real time conversations people can follow. </li></ul>“ There are approximately over 3,000,000 tweets a day.”
    19. 29. <ul><li>Engagement Strategy: </li></ul><ul><li>Groups for each location </li></ul><ul><li>Create slideshows </li></ul><ul><li>Collects professional and indy photographs </li></ul>“ As of November 2008, Flickr claims to host more than 3 billion images.” Photo Sharing
    20. 30. <ul><li>Engagement Strategy: </li></ul><ul><li>Metrics for podcast and RSS feed subscriptions. </li></ul><ul><li>Leading standard for tracking and monitoring subscriptions. </li></ul>FeedBurner Web Feed Management
    21. 31. <ul><li>Engagement Strategy: </li></ul><ul><li>Online application that enables Earthsite to track and analyze website traffic and make continues interim enhancements to website. </li></ul><ul><li>Detailed reporting and Historical tracking </li></ul><ul><li>3+ years of data </li></ul>Website Traffic
    22. 32. Partnership Opportunities <ul><li>Funding Partners </li></ul><ul><li>Media Partners </li></ul><ul><li>Advisors </li></ul><ul><li>Supporters </li></ul>
    23. 33. Seeking Funding Partners Partner Benefits Overview <ul><li>premium branding onsite at the Green Festival TV Pavilion </li></ul><ul><li>introduction branding on all video and audio pieces </li></ul><ul><li>special interviews with sponsors </li></ul><ul><li>5 national shows in 2009 representing 100+ quality media pieces produced. </li></ul><ul><li>50,000+ subscribers representing 100,000+ yearly audio/video impressions </li></ul><ul><li>300+ archival videos available for re-release with Partner branding </li></ul>
    24. 34. Onsite TV Studio Pavilion <ul><li>Professional onsite media studio, positioned central on show floor </li></ul><ul><li>‘ Living Room’ stage setup with classy decor </li></ul><ul><li>2 camera shoot with onsite post-production for immediate release </li></ul><ul><li>Audience area allows for attendees to watch live interviews </li></ul>Stage Audience Production <ul><li>Animated sponsor promotions on plasma screens </li></ul><ul><li>Logos on ‘step and repeat’ backdrop </li></ul><ul><li>Ongoing stage mentions of sponsor </li></ul><ul><li>Interviews with sponsor representative </li></ul>Partner Onsite Benefits
    25. 35. Seeking Media Partners <ul><li>Production Partners </li></ul><ul><ul><li>Onsite Capture and Post-Production </li></ul></ul><ul><ul><li>Expand Content Possibilities </li></ul></ul><ul><ul><li>Ability to Trade for marketing </li></ul></ul><ul><li>Distribution Partners </li></ul><ul><ul><li>TV and Internet </li></ul></ul><ul><ul><li>Channels to Reach New Audiences </li></ul></ul>
    26. 36. Seeking Advisors <ul><li>Sponsorship Sales and Fund Raising </li></ul><ul><li>Media Producing </li></ul>
    27. 37. Seeking Supporters <ul><li>Feedback </li></ul><ul><li>Funding Partner Leads </li></ul><ul><li>Watch and Subscribe! </li></ul>
    28. 38. Credits <ul><li>Joey Shepp Executive Producer </li></ul><ul><li>Stacie Shepp Business Development </li></ul><ul><li>Michelle Grenier Media Manager </li></ul><ul><li>Melissa Mansfield Host and Producer </li></ul><ul><li>Averan Gale Video Director and Editor </li></ul><ul><li>Anne Buffington Web Manager </li></ul><ul><li>Mike Drescher Audio Recording and Photo </li></ul><ul><li>Michele Ferri Video Editor </li></ul><ul><li>Ryan Milani Social Media Manager </li></ul><ul><li>DJ Dean Our Rockin’ Music </li></ul><ul><li>Becca Guthrie Host </li></ul><ul><li>Matthew Greenfield Host </li></ul><ul><li>Moriah Dunning Photographer </li></ul><ul><li>Mike Drescher Photographer </li></ul>Party Support
    29. 39. hosted by