MARK FIELDS
     PRESIDENT, THE AMERICAS
     FORD MOTOR COMPANY
DELIVERING
AFFORDABLE
FUEL ECONOMY
          MILLIONS
    FOR
ACCELERATING
   VEHICLE
ELECTRIFICATION
STRENGTHENING
 OUR
  CAR LINEUP
Ford is second to none
More IIHS Top Safety Picks and
NHTSA 5-star rated vehicles
   than any other brand
Vehicle soy foam seating
World‟s largest “living roof”
Hybrid vehicles and more
SYNC
Ford Work Solutions
Sirius Travel Link and more
2008 U.S. TOTAL MARKET SHARE BY COMPANY


                          22.1%
                                                ...
2008 U.S. RETAIL MARKET SHARE OF
   RETAIL INDUSTRY BY COMPANY


                              19.9%                     1...
FORD F-SERIES LEADERSHIP
America’s Best-Selling Truck – 32   years




America’s Best-Selling Vehicle – 27   years
DECEMBER: BEST SALES
          MONTH FOR FLEX
FOCUS: HIGHEST SALES
           SINCE 2004
LINCOLN MKS:
APPEALING TO NEW CUSTOMERS
U.S. RETAIL PRODUCT MIX
                                               ComVeRSE Estimates
              Small Car
        ...
U.S. RETAIL PRODUCT MIX
                                                ComVeRSE Estimates
              Small Car
       ...
MANAGING COSTS

   BALANCING CAPACITY WITH DEMAND

DELIVERING MORE PRODUCTS PEOPLE WANT
SUPPLY AND DEMAND
           2008             2008
          SALES          INVENTORY
          O / (U) 2007    O / (U) 20...
ONE GOAL:
PROFITABLE GROWTH FOR ALL
AFFORDABLE
  FUEL ECONOMY
$14 BILLION
      INVESTMENT in
NEW TECHNOLOGIES
 TO IMPROVE
 FUEL ECONOMY

                   7
 DURING THE NEXT      YEA...
Delivering the best or among the best
fuel economy with every new product
STRONG FUEL ECONOMY:
           ESCAPE I-4
STRONG FUEL ECONOMY:
             FUSION I-4
STRONG FUEL ECONOMY:
             F-150 V-8
14% FUEL ECONOMY
 IMPROVEMENT
            2009
      FOR
UP TO

36% FUEL ECONOMY
 IMPROVEMENT
               2015
         FOR
NEARLY


100%          NEW
POWERTRAIN      LINEUP
         2010 VS. 2005
  FOR
DOUBLING
I-4 ENGINE
      AVAILABILITY
100%
6-SPEED TRANSMISSIONS
           2012
        BY
V-8
  PERFORMANCE
 V-6
    FUEL ECONOMY
BY 2013,
  ECOBOOST
     AVAILABLE ON


 90%         PRODUCT
        OF
                    NAMEPLATES
ECOBOOST
       750,000
  ON
N.A.
 VEHICLES ANNUALLY
AMERICA‟S LARGEST
   DOMESTIC
HYBRID PRODUCER
ESCAPE HYBRID:
IN ITS 5TH YEAR
FUSION I-4:
CLASS-LEADING 34 MPG
FUSION HYBRID:
CLASS-LEADING 41 MPG
ELECTRIFYING
 GLOBAL

          C   AND
                    C/D
          PLATFORMS
HYBRID

PLUG-IN HYBRID

                 BEV
IN 2010,
  COMMERCIAL BEV
FOR FLEET
IN 2010,
  COMMERCIAL BEV
FOR FLEET
                 IN 2011,
            BEV SMALL CAR
100
MILES
  ON A SINGLE CHARGE
5,000 TO10,000
 UNITS ANNUALLY
IN 2010,
   COMMERCIAL BEV
 FOR FLEET
                  IN 2011,
             BEV SMALL CAR
IN 2012,
  DELIVER NEXT-GEN
  ...
STRATEGIC COLLABORATION
        BATTERIES

      INFRASTRUCTURE

          POLICY
THE CITIES OF:
DENVER, COLORADO       CHONGQING, CHINA
FORD F-150:
32-YEAR SALES LEADER
FOCUS: GROWING POPULARITY
FUSION: ALL-AROUND
FUEL-ECONOMY LEADER
SHELBY GT500: BEST MUSTANG EVER
NEW 2010 TAURUS
NEW 2010 LINCOLN MKT
NEW VEHICLES
     IN
  NORTH AMERICA
        BASED ON
SUCCESSFUL EUROPEAN

                 2012
   PRODUCTS BY
2 MILLION UNITS
    ANNUALLY FROM
FORD‟S
         GLOBAL C
             PLATFORM
1 MILLION UNITS
    ANNUALLY FROM
FORD‟S
         GLOBAL B
             PLATFORM
FIESTA: COMING IN 2010
2009: U.S. „FIESTA MOVEMENT‟
MILLENNIALS



11,000 reach driving age every day
Represent 32% of compact car purchases
Vehicles equipped with SYNC
now sell nearly twice as fast as
those without
SAFE HARBOR
Risk Factors
Statements included herein may constitute “forward-looking statements” within the meaning of the ...
Ford 2009 Detroit Conference
Ford 2009 Detroit Conference
Ford 2009 Detroit Conference
Ford 2009 Detroit Conference
Ford 2009 Detroit Conference
Ford 2009 Detroit Conference
Ford 2009 Detroit Conference
Ford 2009 Detroit Conference
Ford 2009 Detroit Conference
Ford 2009 Detroit Conference
Ford 2009 Detroit Conference
Ford 2009 Detroit Conference
Ford 2009 Detroit Conference
Ford 2009 Detroit Conference
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Ford 2009 Detroit Conference

  1. 1. MARK FIELDS PRESIDENT, THE AMERICAS FORD MOTOR COMPANY
  2. 2. DELIVERING AFFORDABLE FUEL ECONOMY MILLIONS FOR
  3. 3. ACCELERATING VEHICLE ELECTRIFICATION
  4. 4. STRENGTHENING OUR CAR LINEUP
  5. 5. Ford is second to none
  6. 6. More IIHS Top Safety Picks and NHTSA 5-star rated vehicles than any other brand
  7. 7. Vehicle soy foam seating World‟s largest “living roof” Hybrid vehicles and more
  8. 8. SYNC Ford Work Solutions Sirius Travel Link and more
  9. 9. 2008 U.S. TOTAL MARKET SHARE BY COMPANY 22.1% 16.4% 14.2% 11.9% 10.8% 10.6% 7.6% 5.0% Ford / General Chrysler Toyota Other European Korean Honda Lincoln Motors Group Japanese Mercury Memo: 2008 YTD B/(W) 2007 (0.4)Pts. (1.3)Pts. (1.8)Pts. 0.5 Pts. 1.2 Pts. 0.9 Pts. 0.6 Pts. 0.3 Pts.
  10. 10. 2008 U.S. RETAIL MARKET SHARE OF RETAIL INDUSTRY BY COMPANY 19.9% 18.6% 13.2% 12.1% 9.4% 8.0% Ford / General Chrysler Toyota Nissan Honda Lincoln Motors Group Mercury Memo: 2008 YTD B/(W) 2007 (0.6)Pts. (1.7)Pts. (1.5)Pts. 0.3 Pts. 1.5 Pts. 0.8 Pts. * Based on ComVeRSE estimates
  11. 11. FORD F-SERIES LEADERSHIP America’s Best-Selling Truck – 32 years America’s Best-Selling Vehicle – 27 years
  12. 12. DECEMBER: BEST SALES MONTH FOR FLEX
  13. 13. FOCUS: HIGHEST SALES SINCE 2004
  14. 14. LINCOLN MKS: APPEALING TO NEW CUSTOMERS
  15. 15. U.S. RETAIL PRODUCT MIX ComVeRSE Estimates Small Car Medium Car Full-Size Pickup Traditional SUV Crossovers 24.1% 22.7% 22.0% 21.7% 21.0% 21.0% 20.3% 17.8% 18.3% 14.7% 14.5% 14.4% 14.0% 14.2% 14.1% 14.2% 13.3% 13.5% 6.8% 7.8% 7.0% 5.6% 5.1% Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec* * Preliminary, based on internal estimates
  16. 16. U.S. RETAIL PRODUCT MIX ComVeRSE Estimates Small Car Medium Car 29.7% Full-Size Pickup Traditional SUV Crossovers 25.3% 24.1% 22.7% 22.2% 22.0% 21.7% 21.0% 20.0% 18.0% 21.0% 20.3% 17.8% 18.3% 15.3% 14.7% 14.5% 14.4% 14.0% 16.9% 14.2% 15.3% 14.1% 14.2% 13.3% 13.5% 13.2% 10.6% 8.6% 6.8% 7.8% 7.0% 5.9% 5.6% 5.2% 5.1% 4.2% Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec* * Preliminary, based on internal estimates
  17. 17. MANAGING COSTS BALANCING CAPACITY WITH DEMAND DELIVERING MORE PRODUCTS PEOPLE WANT
  18. 18. SUPPLY AND DEMAND 2008 2008 SALES INVENTORY O / (U) 2007 O / (U) 2007 (20%) (17%) (23%) (4%) (30%) (9%) (15%) 31% (8%) 27%
  19. 19. ONE GOAL: PROFITABLE GROWTH FOR ALL
  20. 20. AFFORDABLE FUEL ECONOMY
  21. 21. $14 BILLION INVESTMENT in NEW TECHNOLOGIES TO IMPROVE FUEL ECONOMY 7 DURING THE NEXT YEARS
  22. 22. Delivering the best or among the best fuel economy with every new product
  23. 23. STRONG FUEL ECONOMY: ESCAPE I-4
  24. 24. STRONG FUEL ECONOMY: FUSION I-4
  25. 25. STRONG FUEL ECONOMY: F-150 V-8
  26. 26. 14% FUEL ECONOMY IMPROVEMENT 2009 FOR
  27. 27. UP TO 36% FUEL ECONOMY IMPROVEMENT 2015 FOR
  28. 28. NEARLY 100% NEW POWERTRAIN LINEUP 2010 VS. 2005 FOR
  29. 29. DOUBLING I-4 ENGINE AVAILABILITY
  30. 30. 100% 6-SPEED TRANSMISSIONS 2012 BY
  31. 31. V-8 PERFORMANCE V-6 FUEL ECONOMY
  32. 32. BY 2013, ECOBOOST AVAILABLE ON 90% PRODUCT OF NAMEPLATES
  33. 33. ECOBOOST 750,000 ON N.A. VEHICLES ANNUALLY
  34. 34. AMERICA‟S LARGEST DOMESTIC HYBRID PRODUCER
  35. 35. ESCAPE HYBRID: IN ITS 5TH YEAR
  36. 36. FUSION I-4: CLASS-LEADING 34 MPG
  37. 37. FUSION HYBRID: CLASS-LEADING 41 MPG
  38. 38. ELECTRIFYING GLOBAL C AND C/D PLATFORMS
  39. 39. HYBRID PLUG-IN HYBRID BEV
  40. 40. IN 2010, COMMERCIAL BEV FOR FLEET
  41. 41. IN 2010, COMMERCIAL BEV FOR FLEET IN 2011, BEV SMALL CAR
  42. 42. 100 MILES ON A SINGLE CHARGE
  43. 43. 5,000 TO10,000 UNITS ANNUALLY
  44. 44. IN 2010, COMMERCIAL BEV FOR FLEET IN 2011, BEV SMALL CAR IN 2012, DELIVER NEXT-GEN HYBRIDS
  45. 45. STRATEGIC COLLABORATION BATTERIES INFRASTRUCTURE POLICY
  46. 46. THE CITIES OF: DENVER, COLORADO CHONGQING, CHINA
  47. 47. FORD F-150: 32-YEAR SALES LEADER
  48. 48. FOCUS: GROWING POPULARITY
  49. 49. FUSION: ALL-AROUND FUEL-ECONOMY LEADER
  50. 50. SHELBY GT500: BEST MUSTANG EVER
  51. 51. NEW 2010 TAURUS
  52. 52. NEW 2010 LINCOLN MKT
  53. 53. NEW VEHICLES IN NORTH AMERICA BASED ON SUCCESSFUL EUROPEAN 2012 PRODUCTS BY
  54. 54. 2 MILLION UNITS ANNUALLY FROM FORD‟S GLOBAL C PLATFORM
  55. 55. 1 MILLION UNITS ANNUALLY FROM FORD‟S GLOBAL B PLATFORM
  56. 56. FIESTA: COMING IN 2010
  57. 57. 2009: U.S. „FIESTA MOVEMENT‟
  58. 58. MILLENNIALS 11,000 reach driving age every day Represent 32% of compact car purchases
  59. 59. Vehicles equipped with SYNC now sell nearly twice as fast as those without
  60. 60. SAFE HARBOR Risk Factors Statements included herein may constitute “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are based on expectations, forecasts and assumptions by our management and involve a number of risks, uncertainties, and other factors that could cause actual results to differ materially from those stated, including, without limitation: • Continued decline in market share; • Continued or increased price competition resulting from industry overcapacity, currency fluctuations or other factors; • A further increase in or acceleration of the market shift away from sales of trucks, SUVs, or other more profitable vehicles, particularly in the United States; • Further significant decline in industry sales, resulting from slowing economic growth, geo-political events, or other factors; • Lower-than-anticipated market acceptance of new or existing products; • Further increases in the price for, or reduced availability of, fuel; • Currency or commodity price fluctuations; • Adverse effects from the bankruptcy or insolvency of, change in ownership or control of, or alliances entered into by a major competitor; • Economic distress of suppliers of the type that has in the past and may in the future require us to provide financial support or take other measures to ensure supplies of components or materials; • Labor or other constraints on our ability to restructure our business; • Work stoppages at Ford or supplier facilities or other interruptions of supplies; • Single-source supply of components or materials; • Substantial pension and postretirement health care and life insurance liabilities impairing our liquidity or financial condition; • Inability to implement the Retiree Health Care Settlement Agreement to fund and discharge UAW hourly retiree health care obligations; • Worse-than-assumed economic and demographic experience for our postretirement benefit plans (e.g., discount rates, investment returns, and health care cost trends); • The discovery of defects in vehicles resulting in delays in new model launches, recall campaigns, or increased warranty costs; • Increased safety, emissions, fuel economy, or other regulation resulting in higher costs, cash expenditures, and/or sales restrictions; • Unusual or significant litigation or governmental investigations arising out of alleged defects in our products or otherwise; • A change in our requirements for parts or materials where we have entered into long-term supply arrangements that commit us to purchase minimum or fixed quantities of certain parts or materials, or to pay a minimum amount to the seller (quot;take-or-payquot; contracts); • Adverse effects on our results from a decrease in or cessation of government incentives; • Adverse effects on our operations resulting from certain geo-political or other events; • Substantial negative Automotive operating-related cash flows for the near- to medium-term affecting our ability to meet our obligations, invest in our business, or refinance our debt; • Substantial levels of Automotive indebtedness adversely affecting our financial condition or preventing us from fulfilling our debt obligations (which may grow because we are able to incur substantially more debt, including additional secured debt); • Failure of financial institutions to fulfill commitments under committed credit facilities; • Inability of Ford Credit to obtain an industrial bank charter or otherwise obtain competitive funding; • A prolonged disruption of the debt and securitization markets; • Inability of Ford Credit to access debt, securitization, or derivative markets around the world at competitive rates or in sufficient amounts due to additional credit rating downgrades, market volatility, market disruption, or otherwise; • Higher-than-expected credit losses; • Increased competition from banks or other financial institutions seeking to increase their share of financing Ford vehicles; • Changes in interest rates; • Collection and servicing problems related to finance receivables and net investment in operating leases; • Lower-than-anticipated residual values or higher-than-expected return volumes for leased vehicles; • New or increased credit, consumer or data protection or other regulations resulting in higher costs and/or additional financing restrictions; and • Inability to implement our plans to further reduce structural costs and increase liquidity. We cannot be certain that any expectation, forecast or assumption made by management in preparing forward-looking statements will prove accurate, or that any projection will be realized. It is to be expected that there may be differences between projected and actual results. Our forward-looking statements speak only as of the date of their initial issuance, and we do not undertake any obligation to update or revise publicly any forward-looking statement, whether as a result of new information, future events or otherwise. For additional discussion of these risks, see quot;Item 1A. Risk Factorsquot; in our 2007 Form 10-K Report and in our subsequent Reports on Form 10-Q.

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