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2. Disclaimer
This presentation contains forward-looking statements relating to the prospects of the business,
estimates for operating and financial results, and those related to Cia. Hering's growth prospects.
These are merely projections and, as such, are based exclusively on the expectations of Cia. Hering
management concerning the future of the business and its continued access to capital to fund the
Company’s business plan. Such forward-looking statements depend, substantially, on changes in
market conditions, government regulations, competitive pressures, the performance of the Brazilian
economy and the industry, among other factors and risks disclosed in Cia. Hering’s filed disclosure
documents and are, therefore, subject to change without prior notice.
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3. AGENDA:
• Highlights
• Operational Performance
• Stock Market
• Business Strategy and Outlook
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4. Highlights
BEGINNING OF STRATEGIC PLAN IMPLEMENTATION IN AUGUST/07
• Hering brand price repositioning
• Opening of five stores in 3Q07 - four under the Hering Store flag and one PUC store
EARNINGS
• Gross revenue from domestic market sales up 22.2% in 3Q07 (Hering brand up 25.1% and PUC brand up
27.3%)
• Same-store sales at owned Hering Store up 30.6% and at the franchise stores up 20.7%
• Gross profit in the domestic market up 15.4%
• EBITDA in August-September up 17% over the same period in 2006 (-10.7% in 3Q07)
CAPEX AND CAPITAL STRUCTURE
• R$ 8.0 million in investments in 3Q07
• Net cash of R$ 42.2 million
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5. AGENDA:
• Highlights
• Operational Performance
• Stock Market
• Business Strategy and Outlook
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6. Gross Revenue - R$ MM
DOMESTIC MARKET
Per Brand Per Channel
95.8 95.8
2.9 Others
56.7
78.4 11.2 Dzarm 78.4
7.4%
GROSS REVENUE BY MARKET 2.7 12.3 PUC 49.3 Retail
10.6
69.4 15.0%
9.6 5.7%
55.5
110.4 27.3% 34.4% 39.1
Hering Franchise/
95.4 95.8 29.1
15.6% Own Stores
25.1%
78.4
Domestic 3Q06 3Q07 3Q06 3Q07
Market
22.2%
EXPORT MARKET
Private Label x Owned Brands Exports by Region
17.0
14.6% 17.0 0.9
0.5
14.1% 2.6
14.6 Others
14.2 14.6
17.0 Export 1.3
0.4
Europe
14.5 Market 9.9 7.2 2.2 Latin Am.
Private
30.3% 4.2 North Am.
3Q06 3Q07 Label
6.5
5.8
4.6 Owned Mercosur
64.3%
2.8 Brands
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3Q06 3Q07 3Q06 3Q07

7. Gross Profit and Adjusted EBITDA - R$ MM
Gross Profit and Gross Margin
0.9 pp 3.3 pp
41.4% 40.5% 41.2% 37.9%
26.1 35.0
23.3 33.3
12.1% 1.3 Export 5.2% 1.4
2.4 4.1
Market
24.8 33.7
20.9 29.2
14.7% 65.9%
18.7% Domestic 15.4%
Market
Aug-Sep/06 Aug-Sep/07 3Q06 3Q07
Adjusted EBITDA and EBITDA Margin
0.3 pp 14.9% 3.2 pp
15.2% 15.5%
11.7%
10.0
8.6 12.1
17.0%
10.8
10.7%
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Aug-Sep/06 Aug-Sep/07 3Q06 3Q07

8. Stores and Expansion Project
Sep-06 Sep-07 2006 2007 2008 2009 2010
Hering - Own Store 8 14 10 25 44 51 51
Hering - Franchise 139 146 141 157 180 226 274
Sub-total 147 160 151 182 224 277 325
PUC - Own Store 1 2 1 2 2 2 2
PUC - Franchise 38 40 38 40 40 40 40
Sub-total 39 42 39 42 42 42 42
Brazil 186 202 190 224 266 319 367
Overseas - Franchise 19 23 19 23 23 23 23
Total 205 225 209 247 289 342 390
Number of Stores
23
23
19 42
19
42
39 39
Exports
182
160 PUC
151 147
Hering
2006 2007 9M06 9M07
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9. Distribution Channels in Brazil
• 160 Hering Stores
• 42 PUC Stores
• 7.468 Multi-brand Stores
(Hering brand)
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10. Status of Franchise Store Opening Plan for 2007
State – City Location Status Expected Date Franchise
SP - São Paulo Rua Vieira de Morais Opened mar/07
SP - São Paulo Al. Nhambiquaras Opened may/07 Status 2007
BA - Salvador Salvador Shopping Opened may/07
RS - Porto Alegre Rua 24 de Outubro Opened jul/07
SP - Guarujá Shopping La Plage Opened sep/07 7 Opened
SP - S. J. Campos Shopping Vale Sul Opened oct/07 11 Confirmed
PR - Foz do Iguaçu Shopping Cataratas JL Opened oct/07
SP - S. J. Rio Preto Shopping Plaza Avenida Confirmed nov/07
SP - São Paulo Rua Diogo de Faria Confirmed nov/07
SP - São Paulo Rua Carlos Weber Confirmed nov/07
MG - Araxá Rua Capitão José Porfírio Confirmed nov/07 Current
GO - Aparecida de Goiânia Buriti Shopping Confirmed nov/07 Franchisee
SP - Marília Shopping Aquarius Confirmed nov/07 New
SP - Rio Claro Shopping Center Rio Claro Confirmed nov/07 Franchisee
RS - Porto Alegre Shopping Total Confirmed nov/07
PI - Teresina Riverside Shopping Confirmed nov/07
SC - Florianópolis Shopping Itaguaçu Confirmed nov/07
RN – Natal Midway Mall Confirmed nov/07
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11. Status of Owned Store Opening Plan for 2007
State – City Location Status Expected Date
SC - Florianópolis Shopping Iguatemi Santa Mônica Opened jun/07
RJ - Rio de Janeiro Norte Shopping Opened aug/07
Status 2007
RJ - Rio de Janeiro Rio Design Barra Opened aug/07
MG - Belo Horizonte Diamond Mall Opened sep/07
PR - Curitiba Shopping Estação Opened oct/07
SP - São Paulo Shop. Market Place Opened oct/07
SC - Balneário Camboriú Balneário Camboriú Shopping Opened oct/07
7 Opened
RJ - Rio de Janeiro Rua Visconde de Pirajá (Ipanema) Confirmed nov/07
6 Confirmed
SP - São Paulo Santana Parque Shopping Confirmed nov/07
RJ - Rio de Janeiro Rua da Quitanda Confirmed nov/07
RJ - Rio de Janeiro Shopping Aricanduva Confirmed dec/07
SP - Guarulhos Shopp. Intern. Guarulhos Confirmed nov/07
SP - São Paulo Avenida Paulista Confirmed dec/07
SP - São Paulo Shopping Santana (Transference) Confirmed nov/07
SC - Balneário Camboriú Avenida Brasil (Transference) Confirmed nov/07
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12. Franchises – Domestic Market Indicators
Hering Store 3Q06 3Q07 chg. 9M06 9M07 chg.
Number of Store 148 160 8% 148 160 8%
Franchises 139 146 5% 139 146 5%
Own Stores 9 14 56% 9 14 56%
Hering Chain Revenue - R$/thousand 46,577 59,004 27% 143,441 167,830 17%
Same Store Sales - 21.6% - 12.8%
Sales Area - m² 20,397 21,669 6% 20,397 21,669 6%
Revenue per m² - R$ 2,283 2,723 19% 7,032 7,745 10%
Customer Servicing 580,001 718,962 24% 1,796,824 1,971,628 10%
Items 1,352,039 1,741,410 29% 4,220,611 4,668,144 11%
Average Ticket - R$ 80.30 82.07 2% 79.83 85.12 7%
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13. Capex – R$ MM
2.6 Other
2.6 Industry
3.2 IT
63
8.0
6.8 Stores
20
3.7
8,6
1.3 5 5,4
3Q06 3Q07 9M06 9M07 2004 2005 2006 2007 E 2008 E
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14. Debt Profile
Net Debt/EBITDA
201
185
188 By Maturity - R$ MM
Short Term
85.0
4.6
3.5
3.7
Long Term
63.2
Sep/07*
2005 2006 Sep/06 *
(1.7)
(42)
Net Debt - R$ MM
Net Debt/EBITDA*
* Last 12 months EBITDA
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15. AGENDA:
• Highlights
• Operational Performance
• Stock Market
• Business Strategy and Outlook
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14

16. Stock Market
Indicators - HGTX3 9M06 9M07 Chg.
Number of Trades 325 12,780 3832%
Participation in Trading Sessions - % 55.6% 94.6% 39.0 p.p.
Quantity Traded - 000 758 24,497 3132%
Volume Traded - R$ 000 2,539 244,461 9528%
Share Price - R$ (¹) 3.60 10.39 189%
Total Shares Outstanding - 000 33,095 53,928 63%
Market Cap - R$ MM (¹) 119,138 560,302 370%
(¹) 09/28/2007
Cia Hering ON versus Ibovespa
(09/29/2006 = 100 basis)
350
300
10.39
HGTX3 + 189 %
250
IBOVESPA + 66 %
200
60,465
150
100
50
Sep-06 Nov-06 Jan-07 Mar-07 May-07 Jul-07 Sep-07
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IBOVESPA HGTX3

17. AGENDA:
• Highlights
• Operational Performance
• Stock Market
• Business Strategy and Outlook
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18. Business Strategy and Outlook
Launching of Hering Store card
Visa flag
Many benefits to consumers
Strategic tool for increasing sales at the Hering Store chain
Increase in number of Hering Stores
182 stores by year end, up 10 from initial plan for 2007
Hiring of new executives
An executive for Product and Marketing, with wide experience in the sector
An executive for the Hering Store card operations, with wide experience in the financial market
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19. Investor Relations Team
Fabio Hering – Deputy-CEO and IR Director
Vilmar da Costa – CFO Investor Relations Consulting Firm
Karina Koerich – IR Manager FIRB – Financial Investor Relations Brasil
Phone +55 (47) 3321-3469 Phone: +55 (11) 3897-6405
e-mail: ri@heringnet.com.br e-mail: ligia.montagnani@firb.com
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