7. Finding
Average Visits
Per Month
Sometimes we
even analyze using
Google Analytics
Pageviews
Helps us identify
which pages
people are
visiting
Sources Report
Helps us see total
website traffic by
source
8. List Tools
Allows us to export
all leads within a
certain timeframe
and the data
associated with
these leads
Landing Page Tools
Allows us to filter
through landing pages
by views, contacts,
new contacts, etc.
Sources Contacts
Report
Allows us to view
total number of
contacts by source
Finding Average Leads
Per Month
9. Number of Landing Pages
Per Week
There are two places
where you can find
these numbers
10. Number of Blog Posts Per Week
There are two places
where you can find
these numbers
17. SMART goal setting
SPECIFIC: Significant, Simple
MEASURABLE: Meaningful, Manageable
ATTAINABLE: Appropriate, Achievable
RELEVANT: Results-oriented, Realistic
TIMELY: Time-oriented, Time-based
S
M
A
R
T
-Hubspot
18. SMART goal setting
SPECIFIC: Increase number of leads routed to
outbound call center during Back-To-School 2012
Campaign
MEASURABLE: Hubspot
ATTAINABLE: Increase Leads by 16.5%
RELEVANT: Results-oriented, Realistic
TIMELY: Back-To-School Campaign (September
2012-November 2012)
S
M
A
R
T
-Hubspot
24. Now, measure
against your SMART Goals
Compare historical vs.
current campaign
What has increased or
decreased?
Do results align with
your SMART goals?
When I’m analyzing average visits per month, there are two places I like to go.Sources Report (i.e. organic search, social media)Pageviews ReportNow, pull up screen showing sources report.Then, pull up screen with pageviews report
When I’m analyzing average visits per month, there are a few places I like to go.Sources Report Landing Page ToolList ToolNow, pull up screen showing sources report.Then, pull up screen with landing page tool.Lastly, walk through list tool.
Content HomeLanding Pages Tool
“….Based on your historical data (i.e. past 3-6 months)”“i.e. Don’t compare Math Business Unit vs. Science Business Unit, audiences may perform differently.”
“Using historical data and benchmarks, you will be able to better determine your SMART goalsThese can be short term goals or long term goals”You can even set your smart goals in the hubspot dashboard, http://help.hubspot.com/articles/How_To_Doc/goals
“Using historical data and benchmarks, you will be able to better determine your SMART goalsThese can be short term goals or long term goals”
Image from the Hubspot website (a good example of primary and secondary CTAs)--- 1. Because the majority of this blog’s traffic is going to be new traffic, the primary CTA is very top-of-the-funnel, educational offer2. Because the growing reach of the blog is a main goal, the secondary CTA promotes a subscription to the blog.If you’re trying to increase new contact numbers:Find landing page with most new contactsPromote this page on social media sites or through PPCWhen talking about email workflows, mention that this tactic can help improve lead quality
Measure historical vs current campaign data. Include increases or decreases. Highlight how it fits with your smart goals.
