1. of

2. BENEFITS OF DIRECT MARKETING
 Benefits buyers in several ways:
o Convenience
o Greater Product access and
Selection
o Selective Attention
 Also yields various benefits to
sellers:
o Customer Relationship Building
o Cost-effective
o Well-defined target costumers

3. GROWTH OF DIRECT MARKETING
Facilitating Factors:
•Database technology
advances
•Impact of new
communications
technology
Pull Factors:
•New links with online
marketing •Increased Customer
Push Factors: Confidence
•Changing Demographics •New Distribution Channel
and Lifestyles •Contact and Relationship
•Increasing Competition Building
•Media Fragmentation •More precise targeting
•Increasing Media and Sales •Cross-selling
Opportunities

4. Reporter:
Jehra Mae M. Sevillano
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