2012 has been a great year for toys based on popular mobile games. Where's my Water and Fruit Ninja have both been turned in to plush toys and Angry Birds has even been credited with saving the entire plush toy sector! But, what could be the next big app-to-toy crossover and can anything topple Angry Birds from its perch? First our research looks at the current market and answers who who's playing mobile games? How long for for? Do boys play more than girls and how does mobile gaming compare with toys? We then look at the mobile game market and examine which apps have the potential to be great toys.
This research was carried out in July 2012.