DubitKids and online gaming report [USA]Gaming Focus
...in the last month by those whoWebsites used to play games…    play games on a computer, phone or tablet          33%   ...
...in the last month by those who play games Websites used to play games…                                  on a computer, ...
...in the last month by those whoWebsites used to play games…           play games on a computer, phone or tablet60%      ...
Virtual worlds 50% of kids say they have played on virtual worlds or MMOs in the last month...                            ...
The most played virtual worlds and MMOs byVirtual worlds    computer, phone & tablet gamers in the last month are         ...
The most played virtual worlds and MMOs Virtual worlds, by gender                                 by computer, phone and t...
The most played virtual worlds and MMOs byVirtual worlds, by age         computer, phone & tablet gamers split by age     ...
The proportion of players of each of the top 15Virtual worlds merchandise   most played virtual worlds who have purchased ...
The most played Zynga games by computer,Zynga games         phone & tablet gamers in the last month are              17%  ...
The most played Zynga games by Zynga games, by gender                               computer, phone & tablet gamers in the...
The most played Zynga games by computer, phoneZynga games, by age          & tablet gamers in the last month split by age ...
Where the top five most playedWhere Zynga games are played                                                                ...
Awareness of Zynga 34% of kids who have played a Zynga game in the last month say they know who Zynga are                 ...
The most played Facebook gamesFacebook games     by computer, phone & tablet gamers are             16%                   ...
The most played Facebook games Facebook games, by gender                     by computer, phone & tablet gamers areIndicat...
The most played Facebook games in the lastFacebook games, by age   month by computer, phone & tablet gamers are30%        ...
The proportion of computer, phone and tablet gamers whoFavorite games    selected each game as one of their top three favo...
The proportion of computer, phone and tablet gamers whoFavorite games, by age     selected each game as one of their top t...
What they like about their favorite games
Devices   Facebook   Games   Mechanics
The proportion of those who consider the                                                       game as one of their top th...
The proportion of those who consider the game                                         as one of their top three favorites ...
Enjoyed aspects of online games           Invite my friends to play                                  42%         Have pets...
Enjoyed aspects of online games                                                  Invite my friends to play60%             ...
How important these factors are forAspects of Facebook games                                                       Faceboo...
Where online gamers find outFind out about new games                                   about new games to play  My friends...
Where online gamers find outFind out about new games     about new games to play70%                                       ...
Payment within online games              59% play online games where it is possible to pay /              buy things (e.g....
The proportion of those who consider the game as                                          one of their top three favorites...
Why those online gamers whoPayment within online games                haven’t paid or bought anything                     ...
Why those who own or use at least one deviceWhy don’t play games                haven’t played any video games within the ...
98% of device owners / users whoInternet use of non gamers                                             don’t play games, d...
Zynga & online gaming in America - Games Presentation
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Zynga & online gaming in America - Games Presentation

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Research by Dubit into American children's use of Facebook, looking at their ages, access and gaming.

Published in: Entertainment & Humor, Sports
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Zynga & online gaming in America - Games Presentation

  1. 1. DubitKids and online gaming report [USA]Gaming Focus
  2. 2. ...in the last month by those whoWebsites used to play games… play games on a computer, phone or tablet 33% 17% 6% 32% 17% 6% 31% 16% 4% 24% 13% 4% 22%
  3. 3. ...in the last month by those who play games Websites used to play games… on a computer, phone or tabletIndicates a significant difference 3% 5% 3% 5% 5% 7% 8% 5% 9% 16% 10% 13% 12% 19% 17% 17% 15% 19% 27% 18% 18% 29% 33% 28% 32% 32% 41% 25%
  4. 4. ...in the last month by those whoWebsites used to play games… play games on a computer, phone or tablet60% 58% Disney 50% Facebook50% 45% 42% Cartoon Network 43%40% 38% Nickelodeon 37% 32%30% 28% Nick Junior 28% 25% 24% 21% 22% Yahoo 21%20% 19% 19% 18% 16% 18% 15% Disney XD 13% 14% 13% 13% 10% 13%10% 8% 9% addictinggames.com 7% 4% 6% Discovery Kids 0% 6-7 8-10 11-12 13-14
  5. 5. Virtual worlds 50% of kids say they have played on virtual worlds or MMOs in the last month... ...with 65% of computer, phone and tablet gamers saying this 74% 70% 70% 59% 58% 56% Boys Girls 6-7 8-10 11-12 13-14
  6. 6. The most played virtual worlds and MMOs byVirtual worlds computer, phone & tablet gamers in the last month are 20% 8% 6% 19% 8% 6% 10% 8% 4% 10% 7% 4% 4%
  7. 7. The most played virtual worlds and MMOs Virtual worlds, by gender by computer, phone and tablet gamers areIndicates a significant difference 5% 3% 2% 7% 6% 3% 6% 7% 6% 6% 2% 12% 2% 14% 15% 2% 8% 10% 1% 11% 8% 12% 8% 3% 23% 16% 28% 11%
  8. 8. The most played virtual worlds and MMOs byVirtual worlds, by age computer, phone & tablet gamers split by age 30% Webkinz30% 26% Club Penguin25% 23% Poptropica 20%20% 18% Neopets 16% 15%15% 13% 14% Wizard 101 13% 12% 12% 11%10% 10% 10% Pixie Hollow 9% 9% 9% 9% 8% 7% 7% 6% World of Warcraft 6% 5% 5% 2% Minecraft 0% 6-7 8-10 11-12 13-14
  9. 9. The proportion of players of each of the top 15Virtual worlds merchandise most played virtual worlds who have purchased any merchandise or toys from this game 63% 19% 21% 31% 37% 17% 10% 31% 58% 35% 17% 13% 36%
  10. 10. The most played Zynga games by computer,Zynga games phone & tablet gamers in the last month are 17% 7% 5% 10% 6% 4% 8% 6% 4% Word 3% 8% Scramble 6%
  11. 11. The most played Zynga games by Zynga games, by gender computer, phone & tablet gamers in the last months areIndicates a significant difference 4% 2% 4% 3% 4% 5% 2% 8% 6% 5% 2% 10% 6% 6% 8% 5% 8% 8% 8% 9% 13% 7% 19% 16%
  12. 12. The most played Zynga games by computer, phoneZynga games, by age & tablet gamers in the last month split by age are 26% FarmVille25% 24% PetVille CityVille20% Words with Friends 15% 16%15% FishVille 13% 14% Cafe World 10%10% 9% 10% Mafia Wars 9% 8% 8% 8% 8% 7% 7% 7% 7% Word Scramble 6% 6% 6% 5% 6% 5% 5% Mafia Wars 2 3% 2% Treasure Isle 1% 0% 6-7 8-10 11-12 13-14
  13. 13. Where the top five most playedWhere Zynga games are played Zynga games are played 84 76 77 76 Facebook MySpace iPhone iPad Android Google+ 36 31 Yahoo Not sure 22 9 10 8 7 6 8 6 6 7 6 5 6 6 6 4 2 3 2 3 5 3 2 2 4 % 2 0 1 1 1 1 2 2 2
  14. 14. Awareness of Zynga 34% of kids who have played a Zynga game in the last month say they know who Zynga are 46% 37% 32% 32% 30% 20% Boys Girls 6-7 8-10 11-12 13-14
  15. 15. The most played Facebook gamesFacebook games by computer, phone & tablet gamers are 16% 4% 3% 7% 4% 3% 5% 3% 3% I dont play any 4% 3% games on Facebook 59%
  16. 16. The most played Facebook games Facebook games, by gender by computer, phone & tablet gamers areIndicates a significant difference 3% 3% 3% 3% 5% 1% 3% 3% 3% 4% 3% 5% 3% 4% 3% 5% 6% 4% 6% 8% 17% 15%
  17. 17. The most played Facebook games in the lastFacebook games, by age month by computer, phone & tablet gamers are30% Bejeweled Blitz 28% The Sims Social25% Zoo World 2 Pet Society20% Gardens of Time 16%15% Tetris Battle 13% 14% Zuma Blitz 10%10% The Smurfs & Co 8% 8% 6% 7% 6% It Girl5% 5% 4% 4% 4% Bubble Island 3% 3% 3% 3% 2% 2% 2% 1%0% I dont play any 6-7 8-10 11-12 13-14 games on Facebook 78% 69% 51% 38%
  18. 18. The proportion of computer, phone and tablet gamers whoFavorite games selected each game as one of their top three favourites 16% 8% 6% 14% 8% 5% 13% 7% 5% 11% 6% 5% 9% 6% 5%
  19. 19. The proportion of computer, phone and tablet gamers whoFavorite games, by age selected each game as one of their top three favourites 26% Webkinz25% 23% Club Penguin 21% 20% Bejeweled Blitz20% 18% 17% FarmVille 16% 15%15% 14% Barbie Girls 13% 13% 13% 12% 12% 12% Poptropica 11% 10%10% 10% 9% 9% Littlest Pet Shop 8% 8% 8% 8% 7% 7% 7% 6% Pixie Hollow 5% 5% 4% 5% 3% The Sims Social 3% 3% 2% Wizard 101 0% 6-7 8-10 11-12 13-14
  20. 20. What they like about their favorite games
  21. 21. Devices Facebook Games Mechanics
  22. 22. The proportion of those who consider the game as one of their top three favorites who:Games also played by family or friends •• Have a family member(s) who also plays the game Have a friend(s) who also plays the game • Don’t know anyone else who plays 51% 48% 82% 58% 60% 49% 12% 9% 3% 47% 38% 47% 61% 49% 63% 17% 20% 10% 75% 41% 47% 51% 65% 63% 3% 13% 13% 81% 31% 43% 34% 49% 72% 6% 31% 11% 63% 51% 8%
  23. 23. The proportion of those who consider the game as one of their top three favorites who: • Told their friends about it face-to-faceTold friends about favorite games • Told their friends about it online • Did not tell any friends about it 67% 66% 62% 10% 19% 22% 25% 19% 26% 70% 61% 70% 15% 13% 20% 20% 28% 13% 56% 46% 60% 44% 46% 37% 16% 9% 20% 56% 52% 65% 30% 20% 39% 24% 28% 11% 55% 37% 15%
  24. 24. Enjoyed aspects of online games Invite my friends to play 42% Have pets to take care of 42% Chat with other players 30% Have lots of collectible items 29% Send messages 25% Have books, toys, stickers, cards and other things about the game 22% Send gifts 21% Access to special areas reserved for members 17% Other 10%
  25. 25. Enjoyed aspects of online games Invite my friends to play60% 54% 54% 53% 49% Have pets to take care of50% 49% 40% 40%40% 39% 38% Have lots of collectible items 34% 33% 33% 31% 31%30% 28% Chat with other players 25% 25% 24% 24% 24% 23% 22% 22% 21%20% 18% Send messages 16% 15% 15% 12%10% 7% 9% 6% Have books, toys, stickers, cards and other things about the 0% game 6-7 8-10 11-12 13-14
  26. 26. How important these factors are forAspects of Facebook games Facebook gamers to enjoy a gameMean 4.2 4.1 4.1 4.1 3.9 3.9 5 35% 33% 43% 39% 43% 45% 4 34% 36% 3 37% 32% 37% 38% 2 21% 20% 19% 17% 14% 13% 1 5% 5% 4% 6% 5% 6% Being invited by Inviting friends to Helping friends to do Sending gifts to Sending alerts Receiving alerts friends to play new play new games better in their games friends games
  27. 27. Where online gamers find outFind out about new games about new games to play My friends tell me face-to-face when I meet them 52% My family tell me 41% I hear about new games on TV 26% My friends tell me online 24% I search on search engines 20% I search on games portals / websites 16% I search on Facebook 16% From magazines that I read 9% Other 4%
  28. 28. Where online gamers find outFind out about new games about new games to play70% My friends tell me face-to-face when I meet them60% My family tell me50% My friends tell me online40% I hear about new games on TV30% I search on search engines20% I search on games portals / websites10% I search on Facebook 0% From magazines 6-7 8-10 11-12 13-14 that I read
  29. 29. Payment within online games 59% play online games where it is possible to pay / buy things (e.g. for membership, buy items within a game, buy virtual money / credits) Of these, 32% have paid / bought something within a game before [19% of all respondents] $22.40 is the average spend per person on a game in the last month
  30. 30. The proportion of those who consider the game as one of their top three favorites who have spentPayment within online games money on / within the game in the last month and the average amount spent NB: very low base sizes for the means 17% 10% 9% $3.73 $6.76 $8.21 32% 18% 26% $7.49 $14.92 $12.27 31% 22% 34% $7.71 $8.97 $4.36 6% 25% 25% $17.50 $14.61 $11.22 22% $18.26
  31. 31. Why those online gamers whoPayment within online games haven’t paid or bought anything within an online game haven’t done so My parent(s) wont let me 68% Dont want to - the games are fine without spending money 35% Not sure how to do it 6% Dont want to - the games arent good enough 3% Other reason 4% Dont know 4%
  32. 32. Why those who own or use at least one deviceWhy don’t play games haven’t played any video games within the last month I dont want to play any 50% computer / video games My parents wont let me 25% Dont have time / at school 16% They cost too much 9% Ive never come across 9% any game that I like Other 3%
  33. 33. 98% of device owners / users whoInternet use of non gamers don’t play games, do use the internet They use the internet for... School work 53% Email 17% Facebook 17% Videos 17% Chat 13% Specific Websites 13% Other 20%

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