Children's ownership of gaming devices

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Research into which gaming devices children have access to, from iPhones to games consoles. The study also examines how this has changed.

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Children's ownership of gaming devices

  1. 1. Dubit -Children’sOwnership ofGaming DevicesChildren’s Ownership of Gaming Devices
  2. 2. Children’s Access to Gaming DevicesDubit -Device Access UK & US: Boys andgirls, 6 - 12 years0%25%50%75%100%PC / Laptop iPhone iPad Mobile (Other) Games Console Tablet (Other)41%91%51%40%39%95%UK & USA. Which of the following does your child have access to? N: 1,500 (Q1 2013)
  3. 3. Children’s Access to Gaming DevicesDubit -Device Access Change Over TwoYears: Boys and girls, 6 - 12 years0%25%50%75%100%PC / Laptop iPhone iPad Mobile (Other) Games Console Tablet (Other)41%61%51%40%39%95%9%88%60%15%22%97%2011 2013UK & USA. Which of the following does your child have access to? (2011 vs 2013) (6-12 yr olds)
  4. 4. Children’s Access to Gaming DevicesDubit -Device Access UK & US0%25%50%75%100%6 - 8 yrs 9 - 10 yrs 11 - 12 yrsPC / Laptop Games Console iPhone Smartphone (Other) iPad Tablet (Other)UK & USA. Which of the following does your child have access to? N: 1,500 (Q1 2013)
  5. 5. Dubit -Kids Research• Market analysis• Prototype and concept testing• Competitor analysis and market scoping• IP / trend spotting• Design & ideation• Monetization strategies• Ethical marketing• Transmedia modelingDubit: Research, Build & Launchdigital experiences for kids brandsKids Game Development• Game design and ideation• Character and brand design• Game development• Virtual Worlds and Casual MMOsKids Apps• iOS and Android games• Interactive storybooksLaunch• Game promotion and player acquisitionChildren’s Access to Gaming Devices
  6. 6. Dubit -Dubit: Just a few of our customersChildren’s Access to Gaming Devices
  7. 7. Dubit -If you’d like to know more about what we do checkout our website dubitlimited.com or send Matthew anemail: matthew@dubitlimited.com. We love to talk!AddressThe Half RoundhouseWellington RoadLeedsWest YorkshireLS12 1DRPhone(+44) 113 3947 920Emailmatthew@dubitlimited.comDubit: Get in touch!Children’s Access to Gaming Devices

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