15. The disadvantage of promotions are A. May subsidize buyers who would have bought the brand anyway B. Encourage the trade to maintain full stocks and support the manufacturer's merchandising efforts C. Convey a sense of urgency to consumers D. Can build brand equity through actual product experience .

1. 15. The disadvantage of promotions are
A. May subsidize buyers who would have bought the brand anyway
B. Encourage the trade to maintain full stocks and support the manufacturer's merchandising
efforts
C. Convey a sense of urgency to consumers
D. Can build brand equity through actual product experience