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12. The customer based brand equity pyramid refers to the elements that go into building a strong brand. The first or basic stage is identity and refers to depth or breadth of the awareness of the brand. Which of the following is it? A. Resonance B. Judgements/feelings C. Performance/Imagery D. Salience .

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12. The customer based brand equity pyramid refers to the elements that go into building a strong brand. The first or basic stage is identity and refers to depth or breadth of the awareness of the brand. Which of the following is it? A. Resonance B. Judgements/feelings C. Performance/Imagery D. Salience

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