1. Appellate Practice & ProcedureClass #8:Tips and Strategies for Marketing an Appellate Practice presented by D. Todd Smith http://texasappellatelawblog.com for Solo Practice University™
2. Introduction You’ve decided to pursue appellate practice as a career. Congratulations! What are some concrete strategies for successfully implementing your decision?
5. Judges hire experienced lawyers, too!Not every successful appellate lawyer has this sort of experience, but it certainly helps
6. Develop Reputation & Expertise Be visible: Let people know what you’re doing Get to know the courts and judges Be helpful and forthright Do good work If your jurisdiction offers specialization, pursue it
18. Pro Bono Good opportunity to gain experience handling appeals as lead counsel Sometimes will get oral argument experience from pro bono work as well Helpful to have a mentor to give feedback
28. Online legal directories (Avvo, Justia, etc.)Several SPU courses address these topics in great detail (i.e., Profs. Chartrand, Poll, Merenda, Oginski, and Black). We’ll focus on the first two.
50. Twitter Freeservice that allows participants to publish brief text updates—known as tweets—that answer the question, “What are you doing?” “Marketing Your Practice in 140 Characters or Less” (Texas Lawyer approached me about writing this article after finding me because of my blog. It was re-published on Law.com.)
51.
52.
53. Stay Tuned I will supplement the lectures with posts in the Online Classroom addressing issues covered in the course. Contact me on the Group Wire with specific questions, and I’ll answer and/or post on them.
