Provides an overview of social networking and social media. Previews some commonly used social networking and social media tools. Provides some basic planning ideas for using social media for Toastmasters club success.
Welcome everyone to Using Social Networking for club success. I’d like to first thank BaimingLui for arranging this webinar. Baiming attended my TLI presentation at Verizon a couple weekends ago. I wasn’t able to present all my material due to some technical problems, so Baiming set this up for us tonight. Tonight we are going to talk about social networking and social media and how you can begin to explore how to use them in your Toastmasters clubs.
We are going to start with two movies from Common Craft that explain what social networking is and what social media is. These are short movies that explain in plain language what these two internet phenomena are and start you thinking about how to apply them to Toastmasters.
Before you get started with social networking and media it’s important to have a club website. How many people have a club website – you can show me in the chat box. Great. If you are using FreeToastHost, you can add links to your social networks easily.
Everything you want to do going forward with social networking depends on this address.Write down the address and the password.
Facebook, Twitter, Flickr, Google docs, Google analytics and WordPress all use gmail to authenticate against. Once you have a gmail account, you can create and then log in to all these things! I am going to give you an overview of each of these tools and then we’ll talk about creating a plan or strategy for your club.
200 free photos you can share on your website. You can create a slideshow and embed that in your website. Flickr is an example of a social media resource. You can upload photos, collect contacts, comment on photos.
Youtube is a social media tool. You can upload videos and share them with other people. People can subscribe to your YouTube Channel in order to see the videos you upload and also to be notified when you add new content. You can leave feedback and vote on the quality of videos. How many people have heard the phrase “the video went viral on YouTube”? Popular content creates its own tipping point so that more and more people watch. Content then gets picked up in other media like TV and in the newspaper. TMI has a YouTube channel that you can subscribe to. You club can create its own YouTube channel using your gmail account.
This is what a subscription to the TMI channel looks like on our club YouTube page.
It is a social networking tool. You join the site and share news and information in 140 characters or less with your followers. Twitter works for large organizations that have large networks. As you can see from our club twitter account, we only have 12 followers. That means every time I post a tweet, 12 people receive it. Not very efficient. It can take while to build a Twitter network. But if you look at the Toastmasters International network, there are 26,567 followers (as of Sunday). Every time TMI sends a message over 26,000 people receive it.
But if you look at the Toastmasters International network, there are 26,567 followers (as of Sunday). Every time TMI sends a message over 26,000 people receive it. That is an efficient way to get news out to a group. Twitter also works well at events. Groups of people can tweet during the event to those who cannot attend or are in different sessions, Followers can find and read the tweets based on how the tweets are constructed.Once you have a twitter account, you can search twitter for tweets on a subject. Twitter is searchable because people create hashtags for keywords or topics in their tweets. When there are hashtags in a tweet, you can search on the keyword and find content. Tweets have lots of cools links and searching on a topic is often a great way to find the latest news or what people are talking about on particular subject. During the D36 fall conference for example, the PRO team tweeted using a hashtag of D36 Conference. Follows could find all out tweets searching on this word. Its also possible to create twitter feed that displays all the tweets using certain hasttags – like a living poster.
Lots and lots of people have a Facebook page. Facebook is a social network. You connect with other people by friending them. Facebook can work for small networks and large networks. Facebook is available for individuals and organizations. There are two ways your club can use FB – by creating a page or a group. Pages allow Toastmasters clubs to communicate broadly with people who like them. They are created and managed by official representatives.Groups provide a closed space for small groups of people to communicate about shared interests. Anyone can create a group. Which type of FB do you think a club should create? You can type your answer in chat. This is D36 FB group page.
This is TMI FB page. They needed to get a certain number of people to like their page before it became public. TMI maintains this page.
Meetup is a social network. Anyone can search the public meetings that are posted. You need to be a paying member to post your group’s meetings here. D36 sponsors a Meetup account. Individuals must join the District's Meetup Group named National Capital Area Toastmasters in order to participate. Club members could accept a leadership role in meetup and assist in the day to day running of the group. At present, the District is providing free membership.
You need to join and then you can suggest a meetup. You’ll have to get 2 RSVPs before the meeting is posted.
Social networks and social media work across multiple channels to create and sustain brand awareness. We represent the Toastmasters International brand, but also a District 36 brand and a club brand. In any marketing campaign, you want to first create awareness.What is Toastmasters? What is your club? Get people curious.Next you engage people using social media. What is in it for them? Do your pictures, videos, stories get people to visit? Then you get people in the door and close the deal to membership. Continue to engage them by adding them to FB or Twitter or YouTube. Get them to post content and share links.Finally use social networks and media to create brand advocates. Have people tell their stories of success. Get them to blog, post, like, or tweet about your club and Toastmasters.
To do this you have to experiment. In all experiments, what doesn’t work is just as important is what does work. Experiment with the different tools so you understand how they work. Start slowly and pick a tool to try after you get a basic understanding of what they can do. You need to become the expert in your club so you can help others. Get them excited to try social networking.
What are your club goals using social networks and social media?How can you leverage Toastmasters branding and your club’s brand using social networks and social media?Do you want to market your club? If so, who are your targeting? Is social networking a good way to contact your target?Do you want to build membership? What tools are Toastmasters already using? Can you leverage those using social networks?Do you want to share media with others? What do you hope to gain by sharing? Do you want to communicate with your members and have them reach out to their social networks?Creating a plan with your executive council is a great HPL project.
Set some goals and a time frame.Examples are:All members post on FBMembers post on YouTube then share. Get other clubs and other toastmasters to watch the movies.Get members to upload photos.Create a hashtag and start tweeting.Have a time frame so you can understand how long it takes to get established.
You’ll need to engage your club members to get them excited about social networking and social media. What is in it for them? You can give speeches to present social networking to your club and get manual credit!
All social media sites have metrics you can see to measure your success against your goals.
The thing about about social networking and social media is that it is an ongoing and organic process. If you are going to jump in, you need to stay active and participate. If you discover that this is not the set of tools for you to use to market your club, that’s fine! Maybe all you need is to roll up to a larger network like TMI or D36. If social media just isn’t for you, close you accounts instead of letting them linger inactive.
Type in “how to” in Google and you’ll get all sorts of media to help you use social networking.
Resources will be on the D36 website
Social Networking for Toastmasters Clubs
Using Social Networks for Club Success District 36
Tonight’s AgendaWhat is social networking?What is social media?How can you use them for your clubAvailable resourcesBest practicesQ&A
Social Networking by Common Crafthttp://www.commoncraft.com/video/social-networking 1:53
Social Media by Common Craft http://www.commoncraft.com/video/social-media 3:30
ResourcesCommon Craft videosSocial Media Marketing for Dummies books available on AmazonSocial Networking for Dummies blogThe Social Media Revolution YouTubeToastmasters InternationalSocial Media Etiquette from TMI