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1. Mental model: naming the name
v0.3
“to get from the name to the name of the name we
must go through the process of naming the name”.
There must always be a generative process whereby
the classes are created before they can be named.
(Gregory Bateson, Mind and Nature, 1979, p185)
This presentation is intelligible only--means “able/possible to be
understood; comprehensible”--if its animation sequences are observed.
Download, and run it offline. 

2. Segitiga makna (the meaning triangle, John F Sowa in
“Ontology, Metadata and Semiotics”)

3. a = b(ab) ↔ b = (ab)a
“ I am the observed link
between it and
processes leading to it”
Symbol of concept
= name of concept
= name of name
D
objek
konsep
nama
simbol dari konsep
konsep dari representasi
matauang
uang
Rupiah
simbol dari objek
= representasi
= mental model
= interpretamen
Constituting mental model ?  ‘naming name’
= representamen
= interpretant
nama
uang
simbol dari objek
= representamen
Individual
( = ‘self’ as observer)
= mental model constituted
IF/WHEN and ONLY IF/WHEN
there is
a conscious entity “naming name”,
hence: “a (conscious) individual”
rupiah adalah nama uang, tetapi
uang adalah nama sebuah objek: matauang
This event is
the invention
of the self (as
observer)
“ I am the observed link between
myself and observing myself.”
(Heinz von Foerster, Notes On An
Epistemology For Living Things)
“to get from the name to the name of the name we must go through the process of naming the name.
There must always be a generative process whereby
the classes are created before they can be named.” (Gregory Bateson, Mind and Nature, 1979, p185)
 indicative shift
= form,
hence concept. to the
reasoning mind
= absolute
magnitude,
hence value. (to
which feelings
inevitably attach)
= orientation,
hence purpose (and
volition)

4. Symbol of concept
= name of concept
= name of name
Pragmatic Syntactic
a = b(ab) ↔ b = (ab)a
D
objek
konsep
nama
simbol dari konsep
konsep dari representasi
simbol dari objek
= representasi
= Quotation
= MODUS
= mental model
= interpretamen
= MODULUS
= representamen
= interpretant
nama
simbol dari objek
= representamen
individual
( = ‘self’ as observer)
 indicative shift
= QUOTING
purpose (and volition)
= REPRESENTING,
hence value. (to which
feelings inevitably
attach)
= NAMING
hence concept. to the
reasoning mind
LET THE MEANING BE THE MEDIUM,
NOT THE OTHER WAY AROUND
Semantic
Constituting mental model ?  ‘naming name’

5. Pragmatic SyntacticSemantic
MODULUSMODUS
measurement measure

6. modus (http://kbbi.web.id/modus)
1. cara;  “manner”, “measure”  see modulus (@wiki)
2. (linguistik) bentuk verba yang mengungkapkan suasana
kejiwaan sehubungan dengan perbuatan menurut tafsiran
pembicara tentang apa yang diucapkannya;
3. nilai yang paling besar frekuensinya dalam suatu deretan
nilai;
4. angka statistik yang paling sering muncul dalam populasi
atau sampel;
modulus  kongruensi ≡ “kesesuaian sesuatu (dengan …)”
-- The modulus of a congruence a ≡ b (mod m) is the number
m. It is the "base" with respect to which a congruence is
computed (i.e., m gives the number of multiples of a that are
"thrown out"). http://mathworld.wolfram.com/Modulus.html