Image & Value developed a full communication service for Abbott
Laboratories, covering the entire centralamerican region.
• We began locally (Costa Rica) on April 2003, handling a positioning
strategic on media for products of Pharmaceutical Division (Epival,
•We extended same service on 2004-2005 for Kaletra (HIV treatment).
• In 2005, also locally, we managed media coverage for Synagis and
Humira, also from Pharma Division.
•In 2004, Abbott Nutritional International (ANI) trusted us developing
their first whole campaign (PR, advertising, marketing support) for
Pediasure (nutritional suplement for picky eaters), in Costa Rica.
• In 2005, we developed in Costa Rica a PR and publicity campaign
for Glucerna (nutricional supplement for diabethics).
•Same year, we extender our service of Integrated Marketing
Communications (IMC) for ANI, positioning Pediasure on the entire
region (Guatemala to Panama).
•Since 2005 we manage on many countries an advertising
campaing for Dayamineral (multivitaminic supplement for the entire
• In 2005 and 2006, ANI trusted us developing integral campaigns
on the region for Pedialyte, Ensure (nutritional supplement for
adults) and Gain Plus Advance (supplement for kids 1 to 3 years
• Ending 2006, we developed for Abbott their first image perception
research among journalists and advertising staff on Central
• By 2007, Image & Value extended the coverage including
products of Pharma Division such as Venocuran, Klaricid and
Lexapro, con various countries in Central American, using PR and
• Following our services with Abbott, we just began working with a
Eicopen Pharma, a recently founded company based in Panama,
also in the pharmaceutical industry.
To help companies in our region not only to understand
the relevance of Perceived Value but leverage this
value to achieve better ROI and to generate true wealth
Phone (506) 2296-2076
Fax (506) 2296-4083
San Jose, Costa Rica