Got Milk Keynote presentation for "Real Milk" Ad Campaign created for a school project.

1. Carmen N. Brantley-Payne
Display Advertising (DPA) - Online - Section 01
Instructor: John Reneski
Week 2 Assignment: Create A Banner Ad Proposal

2. Carmen N. Brantley-Payne
Display Advertising (DPA) - Online - Section 01
Instructor: John Reneski
Week 2 Assignment: Create A Banner Ad Proposal

3. Real Milk
Banner Ad Proposal
This is a proposal for a banner ad
campaign for “Real Milk” as part of
their larger umbrella campaign “got
milk?”

4. Real Milk
Banner Ad Proposal
This is a proposal for a banner ad
campaign for “Real Milk” as part of
their larger umbrella campaign “got
milk?”

5. Real Milk
Banner Ad Proposal
Print, radio and TV advertising, as well
as public relations, promotions and
other initiatives will support the
umbrella campaign of “got milk?”.

6. Real Milk
Banner Ad Proposal
Everyone in the U.S. knows about the
"got milk?" message, it has helped
boost awareness of the nutritional
aspects of milk. It was also the driving
force that expanded the availability of
milk to more consumers than ever

7. Real Milk
Banner Ad Proposal
The “Real Milk” banner ad campaign
will fit into the larger theme and
campaign by reinforcing people to
continue to drink milk. Letting them
know that “Real Milk Comes From
Cows”.

8. Banner Ad 1
The first Banner Ad will be
directed at those that
drink Soy Milk.

9. Banner Ad 2
The second Banner Ad will
be directed at those that
drink Almond Milk.

10. Banner Ad 3
The third Banner Ad will
be directed at those that
drink Coconut Milk.

11. Banner Ad 4
The fourth Banner Ad will
be directed at those that
drink Hazelnut Milk.