Eppin Pharma is an international healthcare research brand which wanted to gain more support for their research product and used Webshakers digital support to gain insights and awareness.

2. Objective
Eppin Pharma, a pharmaceutical
company based out of North
Carolina, USA. Eppin is building a
concept that would result in
formulation of a potential drug for
male contraception. They had no
digital presence before and wanted
to create one.

3. Our Focus
• To create a Facebook page and
spread awareness for the brand
worldwide.
• To device campaigns for them
that would attract the audience
to the concept.
• To get the audience to accept
and change their mentality about
the male contraception options.

4. Target Audience
• We divided our target audience by age and
then split them in the following categories.
• Schools and universities(Sexology, sex and
contraception).
• Brands those manufacture contraception pills
and related materials.
• Demographics like : In open relationship,
newly engaged, newly married, etc.
• People interested in health care and
pregnancy, etc.
• Doctors and professionals from relevant fields
related to contraception.

5. Our approach
Considering the insights and the
brand tonality the best way to
approach was through:
• Content Marketing.
• Informative Blog Shares.
• Brand Awareness and Promotion
campaigns.

6. Reach
• As we targeted
worldwide audience
we reached about
100k+ people from
over 50 countries in
less than 45 days.

7. #ShesSafeWithMe
Contraception being a very
sensitive topic, we spoke about
how men could give their
partners confidence and show
that they have agreed with Male
Contraception.

8. #DidYouKnow
A campaign, where in we
provided the right
information and divert the
audience attention to our
page and at the same time
have brand retention.

9. 19000
Unique page likes
25000
Engagement
10000+
Reach
157000+
Total Page Impressions
Page Statistics

10. Within 45 Days Eppin Pharma was visible and know to people around and
had more engagement than most of its competitors.
Thank you.
Presented by: Hiloni Punatar & Chintan Jain