Scott & White BCS Marathon

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  • Altarum Institute permission included
  • Scott & White BCS Marathon

    1. 1. Brief History and Highlights of the 2013 Scott & White BCS Marathon
    2. 2. Brief History Race was started in 2011 as a fundraiser for Mercy Project Growing demand: •2011 – 1,731 registered runners •2012 – 3,380 registered runners •2013 – 4,165 registered runners
    3. 3. Brief History 2012: added a kid’s marathon the day before the big race that has involved more than 1,000 young people
    4. 4. Brief History Over three years time, the race has brought in more than $370,000 for Bryan/College Station based children’s charities
    5. 5. 2013 Highlights After this year’s race, we surveyed our runners to get a better idea of what they thought about the race and what kind of real dollars they were spending on race weekend. The results were startling.
    6. 6. 2013 Highlights Response rate of more than 30%. Those runners told us: • 92% – organization of the race was excellent • 81% – value of the race was excellent • 70% – plan to return next year
    7. 7. 2013 Highlights Significant economic impact on the BCS community: • Runners from four countries (Belgium, Canada, Mexico, US) • 40 states represented across America • More than 70% reside outside of Bryan/College Station.
    8. 8. 2013 Highlights • More than 40% stayed in local hotel rooms (1500+ rooms) • $230 average per runner spent in BCS during race weekend (hotels, restaurants, gas, retail, etc.) • With 3,000+ race finishers, $713,000 spent in BCS • Add money given to local charities and what is spent locally to produce the race: economic impact of over $1,000,000.
    9. 9. 2013 Highlights A unique partnership between both cities and Texas A&M.
    10. 10. 2013 Highlights First class, community race: after just three years, the BCS Marathon is the highest rated marathon in the state of Texas by runner review (www.marathonguide.com) with five out of five stars in all three rating categories.

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