1. Beverly WIlshire hotel, features guest comerlian Craig Fer- Mission Pierce Jeans was Mission After losing her moth-
guson, a musical tribute to the Beatles by The Fab Four, a launched in 2006 by president er,]ean]ames, to breast cancer
surprise musical guest, plus silent and live auctions. David Hwang after his then-In- in 2000, founder carolyn]ones
year-old son Pierson, who had created Privacy Wear with the
Mission Co-founders Gene Montesano and Barry Perl-
accompanied Hwang on a chari- specific purpose of providing a
man explain their company's derlication to children's
table mission to Mexico and "saw financial and pnblicity piatfonn
charities this way:
children living in boxes," asked to raise breast cancer aware-
"We both have been blessed with healthy children, so
his dad to start a business to raise ness. The company contributes
from the beginning, we have wanted to give back to those
money for kids around the world 10 percent ofits profits to rec-
who are less fortnnate and could use a little help. We feel
who were desperate, hungry, and ognized breast cancer-related
our contributions have truly had an impact on the quality
unfortnnate. charities and also provides free
of life for many children and, in doing so, have given them
"Pierson inspired me," says mammogram screenings for any
some hope and some happiness-it's all we ever wanted
Hwang. "I've been in the industry woman unable to afford one. Its
to do," says Perlman.
for a very long time. At the end of Web site gives current informa-
the day, it's not about doing busi- tion on breast cancer research, a
Pierce Jeans ness and making money, but about bibliography of breast cancer-re-
doing something to give back. lated books, and brings in breast
Products Premium-denim
Who's the most unfortunate in the cancer specialists to respond to
Hoe of jeans, capris, vests, and
world? It's the kids, because they online questions.
skirts.
are powerless. If we can do a smaJl "Many people are affected
Charities Supported Fifty part, that is great." by breast cancer," says Jones.
percent of all company profits "They might have someone
go to the following charities: in their family who has gone
• Kids of Kilimanjaro, Privacy Wear through that experience, so
which provides day meals to Product Women's and men's when they see what Privacy is
more that 20 preschools and casual lifestyle apparel. all about, it may tie back to a
about 1,000 children in the personal experience. They call and say, 'Hey, I like what
Charities and Events Supported A variety of breast
Monduli District of Tanzania your company is doing. How can I help you, how can 1
cancer research and awareness organizations, including
in East Africa. volunteer my time at your events?' It's amazing. Overall,
Divas for the Cure, Susan G. Komen Breast Cancer Pounda-
• World Vision, which I feel like we're really giving back. We're not trying to
tion, City of HOpe, The Breast Cancer Foundation, Corona
focuses on reducing the change the apparel industry, we're trying to be different.
Breast Cancer Run/Walk, the Jean James Foundation, and
effects of poverty and social We have a good product, but there is a meaning and a
Privacy Wear's own program to provide free mammogram
injustice on children in Third World nations. message behind the product." •
screenings. Privacy Wear has donated more than $500,000
Charitable Events Kids of Kilimanjaro Annual Gala and since 2002.
the Salvation Army's Labor of Love Fashion Fund-raiser. One in a continuing series.
Lafayette Textile Industries LLC (LTI) is a premier supplier of finished goods to the apparel
and fashion industry in the USA located in Los Angeles, Califomia. The company is privately
owned and managed by a team of educated and experienced technical and business profession-
als. In conjunction with a team of a highly skilled and dedicated Chemists, Technical and Textile
Engineers with a complete Support and Administrative staff. LTI was established in 1998 with a
production capacity of 60,000 yards of superior quality dyed and printed textile goods per day.
Facilities
Lafayette Textile Industries LLC is operating within 140,000 square feet of production spaces,
LaftiyeUe·TeXlile IndustriesLLC offices and warehouses. State of the art European production
used in the following departments:
machinery and equipment is
www.lafayettetex.tile.com
Circular Knitting
4500 E. Dunham Street· Tel: (323) 264-2212 Dyeing - Piece Knit & Woven goods
Los Angeles, CA 9Q040 Fax: (323) 264-2215 Laboratory - Color matching & Quality Control
Printing - Pigment, Burnout & Specialty Wet Printing
e-mail:JCiftex1@aol.com Finishing - Wet & Dry
We carry natural and manmade fabrics including a variety of their blends
both with and without Spandex.
For all' your · Modal, Micro Modal
;,dyeing aDd finishing needs, · RayonNiscose
, Bamboo
call us today · Combed Cotton
.. ,'C' .. cat ext, 200 · Supima Cotton
· Organic Cotton with selected certified organic dyes
And many more.
NOVEMBER 9-15, 2007 CALIFORNIA APPAREL HEWS 11