1. Why most fruits are brilliantly coloured and pleasantly odoured? Indeed most fruits
are sweet and taste exceptionally. Why all the above three properties, most fruits
carry together? When they taste nice, it is certain that all birds and animals would
search and find these fruits even if they are not visible or easily traceable.
All fruiting plants are like a ‘corporate’ require employees/customers to get
attracted to its products (fruits) and finally do the job of seed dispersal.
Indeed, customer attraction cannot be thought to achieve only through meeting the
‘just’ need of the customer. The product should create and kindle new needs,
aspirations and desires in them. Only when one makes the customer feel not to
‘work hard’ and search many ‘products’ to meet their needs, as the product offered
fully meets all their expectations, the customers can be retained. This is the basic
tenet of any business success.
Plants need wide variety of the seed dispersing customers/employees for dispersing
the seeds. Plants have to meet the food (basic) need of the customer and only then
they would do the business of disseminating the seeds that grows into new plant.
Nature has favoured the plants to have all the three advantages viz., taste, attractive
colour and attractive odour to invite and retain its customers/employees.
Nature knew that by just meeting the need of the customers is not enough; the
customers also must be constantly invited and reminded of their needs. The colour
and pleasant odour besides taste of the fruits always ‘tempts’ the customers.
In business, tempting the customer is the first step for success. The modern
corporate must understand this management insight of all fruiting plants. When the
corporate employs people with high salary, it should not be assumed that because of
the salary the employees would work judiciously or automatically. To make them
super performers, the logic or yardstick of ‘I have met their salary expectation’ the
corporate should never employ, follow or rule.
Constantly the employees must be tempted to remain in the corporate and work for
the total growth and success of the corporate. In essence, the employees are the
first customers of the corporate. Whenever there is ‘reward’ and ‘expectation’ the
equation automatically positions between the two ends of ‘customer and corporate’
relationship.
This is true for employees also. They also must carry the essence of their
responsibility for the corporate. They also should constantly tempt the corporate to
have them as the right asset.
Both, the corporate and its employees hence should travel beyond their ‘brief’. HR
(Human Resource) function should strive hard to create appropriate
communication forums to achieve the above. The corporate should never think that

2. the ‘salary’ should make the difference and similarly the employees should never
think that they are ‘super performers’.
Both must ensure the bondage is frequently re-kindle to their commitment to each
other.
Dr S Ranganathan, ClinRise Derma Pvt., Ltd., Chennai
Learn more from the following management books
1. Jungle wisdom for corporate management books – lessons from the
university of nature by Swami Sukhabodhananda and Dr S Ranganathan
2. Nature – The Entrepreneur by Dr S Ranganathan