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Energy Efficiency & User Behaviour 
IEA DSM Task 24 
“Energy Efficiency and Behavioral Change” 
Energy Behaviour and Smart Meter 
Simon Moser 
Energy Institute at the Johannes Kepler University of Linz 
moser@energieinstitut-linz.at 
Graz/Austria, 2014-10-13
Content 
• The “smart“ meter 
• Microeconomic theory 
• Providing the smart meter’s information 
• Field test results & biases 
• Persistence of savings 
moser@energieinstitut-linz.at 
2
The „smart“ meter 
• The “smart“ meter 
• Meter readings: frequently or near real time 
• Able to communicate 
• Advantages when installed: 
• uncomplicated provision of data 
• automated use of and functions 
moser@energieinstitut-linz.at 
3
Microeconomic theory 
• Asymmetric information  inefficient quantities 
• Bill: Price and quantity (kWh) per year 
• Price for the quantity (kWh) 
• Quantity (kWh) for the sum of actions 
•  Missing information: price for one action 
• Consumption information based on frequent meter readings: 
• Interval (daily / hourly) or real time consumption = hint for kWh/action 
• No evidence on actual consumption 
• No price connected (fix price components remain) 
• Feedback theoretically leads to more efficient consumption 
moser@energieinstitut-linz.at 
• Adoptions in behaviour of energy/electricity consumption 
• Adoptions in appliance stock (which in turn is consumption behaviour) 4
Providing the smart meter’s information 
moser@energieinstitut-linz.at 
5 
Medium xy xz 
Seriousness of 
information 
Real Time 
Information 
Persistency of 
impact 
Postal Mail 
E-Mail 
Website 
App (Tablet) 
App (Smartphone) 
SMS 
Callcenter 
In-House-Display 
Meter‘s display 
Ambient Equipment
Field test results 
• International results 
• meta study from Sarah Darby (ECI Oxford) 
• 2,5 % savings due to IHD in UK households (real life) 
• Rather incomparable to other countries (Consumption volumes, appliances, …) 
• Region Germany – Austria – Switzerland (number of studies reviewed = 10) 
moser@energieinstitut-linz.at 
6 
Medium  2 % 2 – 5 %  5 % 
Monthly Mail 1 2 1* 
Website 1 4 1* 
In-House-Display 1 4 1* 
Ambient Equipment 1 - - 
• Many problems with biases like selection of participants, number of participants, methods 
of calculation 
• * 11% by combining website, app and mail. However: no provision of n and CI 
Kollmann, Moser, de Bruyn, 
Schwarz, Fehringer (2013): 
Smart Metering in the Context 
of Smart Grids. Final project 
report, in German.
Biases of field test results 
• Participants = persons interested 
• When feedback is provided, they are more engaged than average people 
• Thus the observed impact is higher than what the impact would be in the 
whole/real population 
• Participants = persons interested 
• As they are interested, participants had known about loads, appliance 
consumption etc. and had already adopted their consumption patterns and 
appliances even before the feedback was provided 
• When feedback is provided, they are also more engaged than average 
people but find less opportunities. 
• Thus the observed impact is lower than what the impact would be in the 
whole/real population 
moser@energieinstitut-linz.at 
• Same starting point, different results  only little empirical evidence on biases 7
Persistency of savings 
• „People look at the In-House-Display for 3 months and then they are not 
interested any more“. 
• Results on persistency in load shift experiments are ambiguous 
• CONSTANT 
• Savings due to Critical Peak Pricing: 12% in year 1, 13% in year 2 (Faruqui and Sergici, 2010) 
• “Constant savings in test period” (eTelligence, Agsten et al., 2012) 
• “Interest remained in year 2” (Smart-A, Kollmann et al., 2014) 
• Manual reactions in response to real-time pricing remained for a long period” (Hillemacher et 
al., 2013) 
• “Constant participation” (Karg et al., 2013) 
• REDUCED 
• Participation decreases to 33% after 3 months (Frey, 2013) 
• Many expert interviews mention decreasing interest 
• Is any more interest necessary after behaviour and appliances are adopted? 
moser@energieinstitut-linz.at 
8
Thank you for your attention! 
moser@energieinstitut-linz.at 
9 
Simon Moser 
Energy Institute at the Johannes Kepler 
University of Linz 
moser@energieinstitut-linz.at 
T: +43 732 2468 5658

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Energy Behaviour and Smart Meters

  • 1. Energy Efficiency & User Behaviour IEA DSM Task 24 “Energy Efficiency and Behavioral Change” Energy Behaviour and Smart Meter Simon Moser Energy Institute at the Johannes Kepler University of Linz moser@energieinstitut-linz.at Graz/Austria, 2014-10-13
  • 2. Content • The “smart“ meter • Microeconomic theory • Providing the smart meter’s information • Field test results & biases • Persistence of savings moser@energieinstitut-linz.at 2
  • 3. The „smart“ meter • The “smart“ meter • Meter readings: frequently or near real time • Able to communicate • Advantages when installed: • uncomplicated provision of data • automated use of and functions moser@energieinstitut-linz.at 3
  • 4. Microeconomic theory • Asymmetric information inefficient quantities • Bill: Price and quantity (kWh) per year • Price for the quantity (kWh) • Quantity (kWh) for the sum of actions • Missing information: price for one action • Consumption information based on frequent meter readings: • Interval (daily / hourly) or real time consumption = hint for kWh/action • No evidence on actual consumption • No price connected (fix price components remain) • Feedback theoretically leads to more efficient consumption moser@energieinstitut-linz.at • Adoptions in behaviour of energy/electricity consumption • Adoptions in appliance stock (which in turn is consumption behaviour) 4
  • 5. Providing the smart meter’s information moser@energieinstitut-linz.at 5 Medium xy xz Seriousness of information Real Time Information Persistency of impact Postal Mail E-Mail Website App (Tablet) App (Smartphone) SMS Callcenter In-House-Display Meter‘s display Ambient Equipment
  • 6. Field test results • International results • meta study from Sarah Darby (ECI Oxford) • 2,5 % savings due to IHD in UK households (real life) • Rather incomparable to other countries (Consumption volumes, appliances, …) • Region Germany – Austria – Switzerland (number of studies reviewed = 10) moser@energieinstitut-linz.at 6 Medium 2 % 2 – 5 % 5 % Monthly Mail 1 2 1* Website 1 4 1* In-House-Display 1 4 1* Ambient Equipment 1 - - • Many problems with biases like selection of participants, number of participants, methods of calculation • * 11% by combining website, app and mail. However: no provision of n and CI Kollmann, Moser, de Bruyn, Schwarz, Fehringer (2013): Smart Metering in the Context of Smart Grids. Final project report, in German.
  • 7. Biases of field test results • Participants = persons interested • When feedback is provided, they are more engaged than average people • Thus the observed impact is higher than what the impact would be in the whole/real population • Participants = persons interested • As they are interested, participants had known about loads, appliance consumption etc. and had already adopted their consumption patterns and appliances even before the feedback was provided • When feedback is provided, they are also more engaged than average people but find less opportunities. • Thus the observed impact is lower than what the impact would be in the whole/real population moser@energieinstitut-linz.at • Same starting point, different results only little empirical evidence on biases 7
  • 8. Persistency of savings • „People look at the In-House-Display for 3 months and then they are not interested any more“. • Results on persistency in load shift experiments are ambiguous • CONSTANT • Savings due to Critical Peak Pricing: 12% in year 1, 13% in year 2 (Faruqui and Sergici, 2010) • “Constant savings in test period” (eTelligence, Agsten et al., 2012) • “Interest remained in year 2” (Smart-A, Kollmann et al., 2014) • Manual reactions in response to real-time pricing remained for a long period” (Hillemacher et al., 2013) • “Constant participation” (Karg et al., 2013) • REDUCED • Participation decreases to 33% after 3 months (Frey, 2013) • Many expert interviews mention decreasing interest • Is any more interest necessary after behaviour and appliances are adopted? moser@energieinstitut-linz.at 8
  • 9. Thank you for your attention! moser@energieinstitut-linz.at 9 Simon Moser Energy Institute at the Johannes Kepler University of Linz moser@energieinstitut-linz.at T: +43 732 2468 5658