Product Managment Made Easy: Discover What Product Managers Should Be Doing To Boost Sales And Profits For Their Products
Dr.Jim Anderson introduces the $TOMP product management system that pulls together all of the different tasks that a product manager has to do in order to make their products successful. The $TOMP lays out WHAT needs to be done, HOW it needs to be done, and the order IN which it should be done. Finally, product managers have a system that, if followed, will allow them to boost the chances of increasing the sales of their product along with boosting the profits that the product brings in. The $STOMP product management system was born in start-ups where the success of the company is riding on the success of the product -- it HAS to succeed. It was then further hardened at some of the largest companies around where a product has to generate a sizable profit or else it will be killed. The result of this is that the $TOMP product management system has been streamlined so that it only contains the things that a product manager needs to spend his or her time doing. There is nothing extra here -- everything that is done in the $TOMP system is used later on. If a company or individual is planning on going to the effort of creating and selling a product, then they would like to have a guarantee that the product is going to be profitable. However, sadly, no such guarantees can be given. What this means is that the success of any product is always a bit of a mystery: will it succeed or will it be an expensive failure? The responsibility for making a product generate enough sales and a large enough profit to be considered to be a success falls on the shoulders of the product manager that has been put in charge of it. As important as this position is, there is a remarkable lack of guidance available to product managers on what they can do to boost the chances of their product being a financial success. The field of product management is littered with frameworks, guides, and thick text books that all purport to be complete lists of what tasks a product manager must do. However, although these do a good job of telling a product manager WHAT they need to do, none of these tell a product manager HOW to make their product a profitable success. I've taken all of my product management knowledge and used it to create the $TOMP System: Successful Techniques fOr Managing Products. $TOMP contains everything that a product manager needs to do if they want to create a product that is going to make money. When you are a product manager, you have an enormous set of tasks that you need to do and do correctly if your product is ever to be profitable. These tasks have all been incorporated into the $TOMP system.
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Product Managment Made Easy: Discover What Product Managers Should Be Doing To Boost Sales And Profits For Their Products
- 1. The $TOMP System Successful Techniques fOr Managing Products What To Do And When To Do It: How Product Managers Can Boost Your Product's Sales & Profits! Inage courtesy of: http://ironreputation.net/
- 2. Who Is Dr. Jim Anderson? • Successes & failures… 1. F/A-18 Fighter Jet (Success) 2. EWSD Phone Switch (Success) 3. ISDN Technology (Failure) 4. ASAP Software (Success) 5. Optical Network Mgmt (Failure) 6. New Phone Switch (Success) 7. Telephone Software (Failure) 8. FiOS (Success) 9. Video Surveillance (Success) 10. Financial Trading Network (Success)
- 3. Product Management Problems The Moto X • Developers of the phone were able to work closely with other parts of Google, but when they sought help from the Android team they often received no response, people who worked there said. • There were significant concerns that the Chrome Web browser app wouldn't be able to come preinstalled on the Moto X, because developers couldn't get information they needed from Google as to how it would function on the device, said a person familiar with the project. • Not having a strong relationship may have prevented Motorola from incorporating the latest version of Android, said two people familiar with the matter. • "It's not like we were equally disadvantaged—we were more disadvantaged," one former Motorola employee said.
- 4. Introducing A New Product Image Sources: http://www.clker.com/clipart-bucket-with-handle.html http://www.webweaver.nu/clipart/new-years/, http://www.wilsoninfo.com/newyearclipart.shtml New Product, New Market New Product, Existing Market Existing Product, New Market Existing Product, Existing Market
- 5. ? $$$ What Do Product Managers Do? List courtesy of The Cranky Product Manager
- 6. What Does Your Company Expect From Their Product Managers?
- 7. Know ExecutePlan Create Refine SucceedGate 1 Gate 2 Gate 3Stage 1 Stage 2 Stage 3 How Most Companies Develop New Products The stage-gate process was invented by Dr. Robert G. Cooper “Winning the new product game: An empirical study of successful product innovation in Canada” Published in 1976
- 8. The $TOMP System Successful Techniques fOr Managing Products Know ExecutePlan Create Refine Succeed Sell Results Tracking Prepare Deliver Marketing Plan References & Referrals Channel Coaching Partner Support Product Sales Tools Event Delivery Solution USP Customer Use Scenarios Mktg / Cust Content Custom Sales Support Roadmap Product Requirements Product Launch Plan Presentations & Demos Pricing Business Plan Planning Doing Competitive Alternatives Company Distinctions Product Jobs Market Needs Partner Identification Business Strategy Sales Strategy Marketing Strategy Visibility Outbound / Inbound Leads Engagement & Retention Messaging / Positioning Influencer Outreach How & Where Customers Buy Buyer / User Personas Thought Leadership Customer Learning Funnel Optimization Keeping Existing Customers Product Sales Process www.BlueElephantConsulting.com 813.418.6970 Your 7-step system for transforming any product into a runaway market success.
- 9. Execute Plan Create Refine Succeed Sell The $TOMP Stages Questions Know What do your customers really want? How are you going to create/deliver what your customers want? How will your customers discover your product? What will your customers think of your product when they use it? How will you get better at meeting your customers changing needs? How will you get your product into your customer’s hands? How will you help prepare existing customers to buy from you again?
- 10. The $TOMP Product Management Process Prepare Deliver Plan Do
- 11. What Makes $TOMP Different? 1. Not for everyone. Only for product managers who want to manage their product like their life depends on it. 2. Born in startups where products HAVE to succeed, hardened in established firms where products MUST make a profit or be killed. 3. Stripped-down and optimized for the way real-world product managers work. Image Credit: http://www.flickr.com/photos/lwr/, http://www.flickr.com/photos/39158515@N05/, http://www.flickr.com/photos/huggerindustries/
- 12. How To Become A Product Manager (the Right Way) • No travel required • Practical, real-world information • Maximum learning, minimum time • Ability to review all class information • Dramatically reduce your learning curve “When the student is ready the teacher will appear” The $TOMP System Successful Techniques fOr Managing Products
- 13. Learn How To Manage A Product Right So That It Can Generate Sales & Make Money! • A full 60 minutes covering all 5 phases of the Know stage. • Each phase is examined in detail: what do you have to do? • You get: – Recorded video of webinar – Action Guide – Booklet covering the Know stage of $TOMP Register now online at: www.BlueElephantConsulting.com/know