Tips and

1. How To Market, By Writing
And Presenting, And Get Paid
For It!
Dr. Chris Stout

3. Before I Started Writing…

4. …And After.

5. Books, Books, Books….

6. Amazon Best Sellers Rank

7. Getting Started
 Reviewing (nice way to start)
 Scientific Articles – Publish or Perish
• Highly ranked, peer reviewed journals are the
(academic) gold standard
• Dr. Kremer
 Presentations => Publications
• APS chapter, papers…
 Professional Magazines
• Modern Healthcare
• Division 42
• Illinois Psychologist
 Freelance
 Columnist

8. Getting Started
 What I CANNOT tell you about
• Getting an agent
• Pitching a manuscript
 Non-fiction
• Never write first
• Always contract first!
 Scientific first => pop book
 Editing vs. Writing
 Novels/fiction/screenplays
• Agent
• Kellerman/Mayer

9. Contracts a-go-go or a-no-go?
 Advances/Royalties
 Wiley vs. APA
 Ownership
 Right of first refusal 
 Contracts are negotiable
 Control (ha, ha)
• Cover art
• Ink color
• Font style
• Size/cut
 Sell by the chapter

10. Marketing Ideas
 Get “Names” to write your
•Foreword
•Afterword
•“Early Praise”
 Surprisingly not hard
 Past APA Presidents
 WEF Founder
 The trick?
•Ask!

11. The New Humanitarians

12. Oprah On Line 1
 You may believe that once your book is
published, your work is done. It’s not.
 It’s only the beginning. Here are 10 ways to get
started:
• Participate in online forums about your
book’s subject.
• Ask colleagues, friends and book bloggers if
they would review your book. Don’t forget
to offer them a free copy of your book.
• Create a mailing list composed of people
who have shown interest in your work.
Keep them informed about anything new
that you’ve written.
• Go to Amazon Central to create an author
profile so readers can learn more about you.

13. Amazon Author Central Page

14. Oprah On Line 2
 Join social media sites and groups within
those sites that might be interested in your
book.
 Join APA’s media referral services. Be ready
to define your specific expertise. Then, be
prompt in returning journalists’ phone calls
and helping them develop their stories.
 Issue press releases about your work. Don’t
make the press release promotional. Instead,
orient it toward stimulating the interest of a
reporter or producer. You can write your
own press release or purchase them from
services that will also distribute them to the
media (e.g., PR Newswire).

15. Website Marketing: Hard Core

16. Website Marketing: Soft Core

17. Website Marketing: Medium Core

18. Self-Publishing: Blog
 Blogging
• Aim for keywords that solve
problems (“How to deal with a
passive-aggressive husband”)
• Provide tips that deliver (“10
tips for helping your kid get better
grades”), or
• Answer intriguing questions
(“Why don’t men live as long as
women?”)

23. Blogging on Other Sites

24. Self-Publishing: Books
 Print-on-demand (POD) technology,
copies of a book are not printed until an
order is received.
• Services: proofread and edit your
manuscript,
• index and design your book,
• create a book jacket,
• provide you with an ISBN (International
Standard Book Number),
• put your book into distribution,
• take care of order fulfillment, publicity and
marketing services.

25. Self-Publishing: Words of Caution
 They frequently overcharge
 Sell unnecessary services and
 Overstate what they will do.
 You may be seduced into spending many thousands
of dollars to get your book printed and distributed.
And that’s without any marketing or publicity
services.
 So, be an educated consumer:
 know what services you need and know what
those services should cost.
 Then you need to comparison shop.
 There are lots of companies out there and the
pricing of their packaged plans frequently
change.

26. Amazon's CreateSpace

27. Self-Publishing: Amazon's CreateSpace
 Their printing costs are the lowest,
 There are no initial set-up fees, and
 They offer a non-exclusive agreement that keeps
your future publishing and distribution options
open.
 They have Kindle distribution so your book,
once converted, can be published as an e-Book
as well.
 ProPlan is $39
• Larger royalty, receive reduced printing costs and gain
access to an expanded distribution channel.
• Almost all authors need some self-publishing services
(editing, formatting, book design, cover design,
marketing and publicity) and Create Space offers them -
for additional fees or you can do them your self and
then use CreateSpace to publish and distribute your
book.

28. Your book is also your…
 New “brochure”
 Promotional tool/give-away
 Edit and update as often as you
like
 Have you bio and kind
words/endorsements
 Add web-links (maybe tiny.url)
 Buy in bulk
 ~$3.00/book.

33. Contemporary Psychology

34. Talks
 Venues for Sales
• Public Libraries ($ )
• Barnes & Noble (No $ )
• Colleges (you’re what that activity fee was for)
• Organizations
Div 42 @ APA
 Venues for Opportunities
• Schools/PTAs (consults/referrals)
• Houses of Worship (referrals)
• Professional (academic currency)

35. So You Want To Be In Show Biz…?

36. Talks, aka $peaking Engagements
 Have a Prepared Agreement Form*
• Who is the audience?
• Free or fee?
• Value to you even if free?
• If fee, how much…?
• Expenses
Actual costs incurred or per diem?
What’s covered? And not…?
• Basically clarity on all the details
makes everyone happy.

38. Be Relevant:
Piggy-back on the Calendar
 New Year’s - Goal planning, growth,
renewal, drinking
 Valentine’s Day - Love, relationships,
sexuality
 Ides of March - Anger management,
dealing with betrayal
 April/Spring - Goals, growth, renewal

39.  May - Natl. Anxiety Screening Day,
Anxiety and related spectrum
disorders
 June – Marriage, love, relationships,
sexuality, family
 July/August/Summer - Vacation, time
management, parenting
Be Relevant:
Piggy-back on the Calendar

40.  September/back to School/
Grandparents’ Day/ 9-11 - Parenting,
trauma, school/education issues
 October/breast cancer and MH
Awareness Weeks - Stigma, support
 Thanksgiving, Christmas, Hanukkah,
Kwanzaa - Families, overeating,
managing expectations
Be Relevant:
Piggy-back on the Calendar

41. Your Publicity Action Plan*
 Media Outlet
 Reasons To Contact
 Deadline
 Publicity Idea
 Ways To Make My Work Stand Out
 What I need To Do To Make It Happen

44. Media Kits*
 Make Various “Kits”
 Different Biographical Emphasis
 Time Of Year
 Topic
 Audience
 Qs (and As)