1. Effective Job Search Using Online Tools
March 13, 2012
Presented by: Victoria Montgomery, Drake Global Tech

2. Agenda
• Your online job search – LinkedIn
• Other online tools for finding a job
• Tips for applying online
• Social networking for your career
2

3. Social Career Networking - LinkedIn
“Reverse” headhunt: find the hiring manager on
LinkedIn and connect directly
• If a job is posted, you can often see who’s
posted it and contact them directly, even if it’s
just to introduce yourself
Warning: Do not annoy the poster! Just introduce
yourself and make them aware you exist
3

4. Social Career Networking - LinkedIn
Company Pages:
Internal postings may appear on company websites
before they appear on job boards
4

5. Social Career Networking - LinkedIn
LinkedIn Groups
Job opportunities are
frequently posted on
group message boards:
•Share articles, opinions
and receive feedback
from the community
•Build your network with
decision-makers /
influencers
5

6. Online Job Boards
There are several job boards that are updated
daily and are free to use if looking for work:
6

7. Company Career Pages
Internal postings may appear on company
websites before they appear on job boards:
•These are updated frequently, depending on the size
of the company
•When applying to larger companies, use relevant
keywords on your resume
•You can also try contacting the HR department to
learn more about the position (Only if it says on the
posting that you may contact the company)
7

8. Creating Your Online Profile
The Importance of a Complete Profile:
•If you’re using LinkedIn to try and find a job, you
want to have a solid online presence
•Avoid an incomplete profile by following LinkedIn’s
guidance to complete your page
•Be creative!! Grab attention. Make it memorable.
8

9. Creating Your Online Profile
Play around with your professional headline, if
you’re looking for work, there are dozens of
creative ways to phrase it:
• “Exploring new opportunities”
• “Seeking a change”
• “Not working”
• “Creative Professional looking for new
opportunities”
9

10. Creating Your Online Profile
BAD BAD GOOD
10

11. Inviting Someone to Connect Online
• Always, always, always, write a personal
message
• Be genuine:
– people are more inclined to talk you if they sense
you aren’t using them
• Try to schedule an “Information Call”:
– Goal: to learn more about the industry and what
a career is like in industry X
– Once you have the call, try to schedule a coffee
meeting
11

12. Tips for Applying
1. Have a Plan
– Don’t go into your search blind
– Narrow down what you REALLY want to do and
who you REALLY can see a career with
– Get a list of 10-20 companies and start hunting
2. Connect on LinkedIn with people in the
company who can help you with your search:
– Remember to have a complete profile
12

13. Tips for Applying
1. Tailor your resume to the job description if
there is one available
– Your job at Burger King in 2001 may not be
relevant
2. Hit them with the “Highlights”
– Having a cover letter isn’t always necessary
– If you have a professional summary at the
beginning of your resume, it can be just as
effective if you tailor it to the job you’re seeking
13

14. Tips for Applying
14

15. Tips for Applying
1. WIIFM
– What’s In It For Me?
– Why should the person you’re talking to hire
you?
– What makes you better than the 10 people
beside you doing the same job?
15

16. Other LinkedIn Tips for Applying
• Follow Companies
• Join Groups
• InMails
• Profile Badge
• Premium Account
• Introductions
• OpenLink
16

17. Contact Victoria: For Current Job Openings:
Email: Visit:
vmontgomery@na.drakeintl.com http://www.drakeintl.com/
LinkedIn: Click the “Jobs” Tab on the
http://www.linkedin.com/in/vnmontgomery
homepage
“Like” our Facebook Page
and gain access to new jobs
across Canada
THANK YOU
For Questions Please Contact Victoria Montgomery
17