Gulf - Medical campaign

1. Gulf Pain-Week
AfME- Gulf States

2. Gulf Pain-Week
1

3. Gulf Pain-Week
Leverage effectively Pain Portfolios across the Gulf
region
Implement distinguished medical activities across the
Gulf region
Conduct complete focused portfolio framework models
Engage Gulf Pain team colleagues in a wave of
concentrated unusual work movement.

4. Gulf Pain-Week

5. Gulf Pain-Week
Pain FF Team Training
HCP’s Educational Sessions
International Speaker Tours
KOL’s Supportive Medical Visits
Focused Round Table / Workshops
Local Speakers Recruitment and Training

6. Gulf Pain-Week
Pain FF Team Training
Interactive training & ongoing update with Edge /
New PowerPoint Present. & Latest Clinical trials
Unified Critical and Main concerns
handling supported by Evidence.
Ensure and enhance F.F. effectiveness to be at the :
­ Highest level of medical & product knowledge.
­ Most professional competency level
­ To Speak the same CLINICAL and MEDICAL real­life practice
language with the visited physicians.
5

7. Gulf Pain-Week
HCP’s Educational Sessions
Revival Pain portfolios with latest evidence based Clinical trials
Increase dr’s awareness about Pain Types & disorders : Differences in
Clinical Picture presentation, Functional impairment and co­morbid
complaints
Addressing Pfizer leading Pain Portfolio tools and models in Pain
disorders management
Explore , ensure proper handling and answering drs’ concerns
Indirectly impact HCP’s clinical practice and change their
mind­set MORE positively towards proper Pain management
and relevant Pfizer Pain portfolio unique management tools .
6

8. Gulf Pain-Week
KOL’s Supportive Medical Visits
Brain storming visits to explore Top HCP’s / Head of Dept’s related
scientific needs , clinical research opportunities & exchange
practice views , handle concerns from the physicians’ prospective
Support GVT Formulary Enlisting , Launches and Newer Dept's
releases supported with key evidence clinical studies & trails
Revival of Pfizer Pain Synergistic Portfolio in order to
establish Scientific­Mutual partnership & pave the way
proper execution and exclusivity of their Local Clubs,
congresses and societies’ events.
7

9. Gulf Pain-Week
Focused Round Table / Workshops
To Reshape health Care environment more positively towards proper
Pain diagnosis and management utilizing relevant Pfizer Pain portfolio
tools by reviewing IN­DEPTH latest Clinical data at diff. Pain modalities
Identify pain management challenges , practice gaps through proper
mapping of pain patient diagnosis (Nociceptive Vs. Neuropathic/Mixed )
Discuss proper diagnosis and treatment options for each pain entity to
assist HCP'S in overcoming these challenges & optimizing pain control
Build pain team mutual partnership with participated KOL's
( GVT & PVT) creating Real Advocacy
8

10. Gulf Pain-Week
Local Speakers Recruitment and Training
To deliver the pain portfolio needed message FROM WITHIN the Local
Health Community & different Medical Affiliates eminent figures
Increase scientific based­relation & +ve portfolio leverage by serving
and updating the HCP’s with the latest data and clinical trials in a
credible scientific prospective. .
Proper execution of such valuable tool to enhance
physicians practice and pave the way to the best pain
portfolio­business outcomes and returns .
9

11. Gulf Pain-Week
Pain FF Team Training
Medical/Product Knowledge Check [quizzes] to asses retrieval
of data / Team self­presentation assessment / No. of FF A­V meetings
Educational sessions
Evaluation Forms / No. of sessions / Sales performance and growth
KOL’s Supportive Medical Visits
No. of value added events conducted/ Formulary Additions and
Releases / Sales performance and growth .
10

12. Gulf Pain-Week
Focused Round Table Workshops
No. of Focused workshop conducted/ Evaluation Forms
Feedback & analysis / Sales performance & growth/
Formulary Additions & Releases
Local Speakers Recruitment & Training
No. of local speakers recruited / No. of Local speakers events
conducted/ Evaluation Forms Feedback/ Sales performance & growth
11

13. Gulf Pain-Week
14 Weeks Celebrex-Yemen been Released & UAE-MOH ReEnlisted
167 Educational sessions Celebrex ranked 1 or 2 IMS UAE & Kuwait
302 KOL’s Supportive Medical Visits Lyrica has been enlisted
22 Local Speakers rec./Events conducted Lyrica No.1 ≈ 50% MS
24 Focused Round-Tables discussions & Workshops 60 % G
Celebrex + Lyrica : Back Pain Combination of choice 50 %
16 FF Team Trainings been conducted with > 85% knowledge retention
12

14. Gulf Pain Week