1) Public relations ________. A) is a form of propaganda B) involves two-way communication C) is also known as “free advertising” D) All of the above. E) None of the above. 2) The process of researching, creating, and refining a product or service and distributing that product or service to targeted customers is called ________. A) advertising B) marketing C) public relations D) All of the above. E) None of the above. 3) A profession is distinguished from a trade by ________. A) the establishment of ethical standards B) a form of licensing or government control C) ongoing research in support of the profession D) A and B E) All of the above. 4) Organizations such as PRSA and IABC have sought to promote professionalism in public relations by ________. A) requiring minimum competency tests for new practitioners B) demanding an increase in practitioner minimum salaries C) establishing voluntary accreditation programs D) filing lawsuits against unethical practitioners E) supporting government licensing of public relations 5) The execution phase of the public relations process is known as ________. A) planning B) propaganda C) evaluation D) research E) communication Final Examination BAM 402 Public Relations FN.2 6) According to a 2005 membership survey, the largest number of PRSA members are employed by ________. A) trade/professional organizations B) the government or the military C) public relations/advertising agencies D) corporations E) nonprofit organizations 7) The values-driven management of relationships between an organization and the publics that can affect its success is known as ________. A) reputation management B) the dynamic approach to public relations C) values-added public relations D) values-driven public relations E) relationship building 8) The first question an organization should ask itself when developing a values statement is ________. A) Why are we in business? B) What is in it for us? C) How can we win the respect of others? D) Why should be care about our customers? E) How much money do we want to make? 9) San Francisco-based Gap, Inc. ________. A) was found guilty of engaging in unfair labor practices and of using foreign sweatshops B) was forced to apologize for artificially raising the price of it blue jeans C) answered its critics by requiring fair labor practices among its overseas vendors D) created phony shell corporations to cover its use of foreign sweatshops E) B and D Final Examination BAM 402 Public Relations FN.3 10) Gap Incorporated’s Social Responsibility Report ________. A) was an effort to live up to the company’s previously established corporate code of conduct B) uncovered thousands of fair labor violations by its overseas suppliers C) detailed the company’s efforts to monitor the labor practices of its foreign vendors D) All of the above. E) None of the above. 11) When public relations practitioners seek to maintain or improve relations with local special interest groups, they are engaged ...

1. 1)
Public relations ________.
A)
is a form of propaganda
B)
involves two-way communication
C)
is also known as “free advertising”
D)
All of the above.
E)
None of the above.
2)
The process of researching, creating, and refining a product or
service and distributing that product or service to targeted
customers is called ________.
A)
advertising
B)
marketing
C)
public relations
D)
All of the above.
E)
None of the above.
3)
A profession is distinguished from a trade by ________.
A)
the establishment of ethical standards
B)
a form of licensing or government control

2. C)
ongoing research in support of the profession
D)
A and B
E)
All of the above.
4)
Organizations such as PRSA and IABC have sought to promote
professionalism in public relations by ________.
A)
requiring minimum competency tests for new practitioners
B)
demanding an increase in practitioner minimum salaries
C)
establishing voluntary accreditation programs
D)
filing lawsuits against unethical practitioners
E)
supporting government licensing of public relations
5)
The execution phase of the public relations process is known
as ________.
A)
planning
B)
propaganda
C)
evaluation
D)
research
E)
communication

3. Final Examination
BAM 402 Public Relations
FN.2
6)
According to a 2005 membership survey, the largest number
of PRSA members are employed by ________.
A)
trade/professional organizations
B)
the government or the military
C)
public relations/advertising agencies
D)
corporations
E)
nonprofit organizations
7)
The values-driven management of relationships between an
organization and the publics that can affect its success is
known as ________.
A)
reputation management
B)
the dynamic approach to public relations
C)
values-added public relations
D)
values-driven public relations
E)
relationship building
8)
The first question an organization should ask itself when
developing a values statement is ________.

4. A)
Why are we in business?
B)
What is in it for us?
C)
How can we win the respect of others?
D)
Why should be care about our customers?
E)
How much money do we want to make?
9)
San Francisco-based Gap, Inc. ________.
A)
was found guilty of engaging in unfair labor practices and
of using foreign sweatshops
B)
was forced to apologize for artificially raising the price of it
blue jeans
C)
answered its critics by requiring fair labor practices among
its overseas vendors
D)
created phony shell corporations to cover its use of foreign
sweatshops
E)
B and D
Final Examination
BAM 402 Public Relations
FN.3
10)
Gap Incorporated’s Social Responsibility Report ________.
A)

5. was an effort to live up to the company’s previously
established corporate code of conduct
B)
uncovered thousands of fair labor violations by its overseas
suppliers
C)
detailed the company’s efforts to monitor the labor
practices of its foreign vendors
D)
All of the above.
E)
None of the above.
11)
When public relations practitioners seek to maintain or
improve relations with local special interest groups, they are
engaged in ________.
A)
investor relations
B)
community relations
C)
employee relations
D)
media relations
E)
consumer relations
12)
When public relations practitioners communicate on behalf of
churches, foundations, or hospitals, they are most likely
employed in which category of public relations jobs?
A)
independent public relations consultancies
B)

6. corporations
C)
governments
D)
nonprofit organizations and trade associations
E)
public relations agencies
13)
In which broad category of public relations jobs are
practitioners least likely to have the term public relations
included in their job titles?
A)
governments
B)
public relations agencies
C)
corporations
D)
independent public relations consultancies
E)
nonprofit organizations and trade associations
Final Examination
BAM 402 Public Relations
FN.4
14)
The United States Code has its greatest impact upon public
relations practitioners in ________.
A)
corporations
B)
public relations agencies
C)

7. nonprofit organizations and trade associations
D)
independent public relations consultancies
E)
governments
15)
When trying to get that first job or internship, you should
________.
A)
send form letters to as many potential employers as
possible
B)
try to say as little as possible about your experience
C)
ask where your desk will be located
D)
ask about salary and benefits in your application letter
E)
thoroughly research a potential employer before applying
16)
According to Professor David Dozier, persons who make policy
decisions and take responsibility for the success or failure of
public relations programs are known as public relations
________.
A)
technicians
B)
managers
C)
specialists
D)
professionals
E)

8. practitioners
17)
Which of the following statements is true?
A)
Corporate communicators earn the lowest salaries in public
relations.
B)
On average, public relations technicians earn more money
than public relations managers.
C)
On average, women practitioners earn more than men
practitioners.
D)
All of the above.
E)
None of the above.
Final Examination
BAM 402 Public Relations
FN.5
18)
Fineman Associates Public Relations of San Francisco has
become well known for ________.
A)
presenting the Fineman Cup for Public Relations
Excellence
B)
becoming the world’s largest public relations agency
C)
compiling a list of the year’s worst public relations
disasters
D)
winning the most public relations awards in history
E)
paying the highest salaries among public relations agencies
19)

9. When trying to getting that first internship or job, you should
________.
A)
send a brief, typed thank-you letter after each interview
B)
send an error-free application letter and resume
C)
prepare for the job interview
D)
all of the above
E)
none of the above
20)
The most important event in the development of U.S.
public relations is ________.
A)
the Industrial Revolution
B)
the Boston Tea Party
C)
Crystallizing Public Opinion
D)
the ratification of the Constitution and the Bill of Rights
E)
the growth of public education
21)
The Scopes Monkey Trial ________.
A)
was a publicity stunt
B)
focused on Darwin’s theory of evolution
C)
was a historic clash between science and religion

10. D)
All of the above.
E)
None of the above.
22)
The so-called “Four Minute Men” ________.
A)
are former track and field stars who now serve as PR
spokespersons
B)
were affiliated with the Creel Committee
C)
delivered patriotic messages during the First World War
D)
A and B
E)
B and C
Final Examination
BAM 402 Public Relations
FN.6
23)
Which of the following is not mentioned as one of the five
social trends that led to the development of modern public
relations?
A)
the expansion of democracy
B)
the growth of institutions
C)
the growth of advocacy
D)
the aging of the Baby Boom generation

11. E)
the search for consensus
24)
The First Amendment is important to public relations because
it ________.
A)
guarantees the right to vote
B)
created the concept of disclosure laws
C)
included the “Declaration of Principles”
D)
established the right to free expression
E)
limits the amount of federal money that can be used to pay
a publicity expert
25)
Early publicity shops met with limited success because
________.
A)
few understood what publicity was
B)
they met stiff resistance from newspaper publishers
C)
credibility was a problem
D)
All of the above
E)
None of the above
26)
Edward L. Bernays’ critics claimed that he ________.
A)

12. was too self-promotional
B)
was a Nazi sympathizer
C)
was dishonest
D)
was sexist
E)
didn’t understand the plight of poor people
27)
Doris Fleischman was the wife and influential business partner
of ________.
A)
Edward L. Bernays
B)
Ivy Ledbetter Lee
C)
George Creel
D)
George Parker
E)
P.T. Barnum
Final Examination
BAM 402 Public Relations
FN.7
28)
This was the first nationwide grassroots fund raising campaign
on behalf of medical research.
A)
The Danny Thomas - St. Jude’s Children’s Hospital
Foundation
B)

13. The Susan G. Komen Race for the Cure
C)
The March of Dimes
D)
The Great American Smoke-Out
E)
The Jerry Lewis Muscular Dystrophy Association Labor Day
Telethon
29)
When you communicate with one public in an attempt to reach
another public, the public with whom you are communicating
is known as ________.
A)
an intervening public
B)
a secondary public
C)
a primary public
D)
an aware public
E)
a latent public
30)
A group whose values have come into contact with the values
of your organization, but which has not realized it is known as
________.
A)
a secondary public
B)
a primary public
C)
an aware public
D)

14. a latent public
E)
an intervening public
31)
A group that can directly influence your organization’s abilities
to achieve its goals is known as ________.
A)
a secondary public
B)
a primary public
C)
a latent public
D)
an intervening public
E)
an aware public
Final Examination
BAM 402 Public Relations
FN.8
32)
The notion that organizations rely on resources that are held by
other groups is called ________.
A)
external resource theory
B)
resource dependency theory
C)
coorientation
D)
codependency theory
E)
external reliance theory

15. 33)
As a general rule, the news media in the United States
________.
A)
are a secondary, nontraditional, and latent public
B)
must publish or broadcast all news releases that are given
to them
C)
have done a good job of incorporating women and
minorities into management
D)
do not reflect the cultural diversity of their communities
E)
require government licenses to cover the news
34)
Which of the following statements is/are true?
A)
The number of federal government employees is rising.
B)
Less than half of federal government employees a satisfied
with information they get from management.
C)
A majority of federal government employees say they are
satisfied with their jobs.
D)
All of the above are true.
E)
All of the above are false.
35)
________ is/are the most powerful force(s) in the U.S.
economy.
A)

16. Business expenditures
B)
Industrial expenditures
C)
Foreign investment
D)
Consumer spending
E)
Government spending
36)
When the Subway restaurant chain received complaints about
a promotion in its German franchises highly critical of
McDonald’s and American consumers, company officials
________.
A)
resigned
B)
asked for a federal government investigation
C)
defended the promotion
D)
continued the promotion
E)
disavowed knowledge of the promotion
Final Examination
BAM 402 Public Relations
FN.9
37)
The Whirlpool Corporation’s decision to supply household
appliances to every home built by Habitat for Humanity is an
example of ________.
A)
a company acting on its values

17. B)
a great way to dispose of out-of-date inventory
C)
corporate social responsibility
D)
A and C
E)
B and C
38)
The theory that some needs are more basic than others and,
therefore, provide us with greater motivation than others is
________.
A)
Maslow’s Hierarchy of Needs
B)
Uses and Gratifications Theory
C)
Einstein’s Theory of Relativity
D)
The Agenda Setting Hypothesis
E)
Marsh’s Theory of Compliance
39)
According to Abraham Maslow, ________ is/are the most basic
order of needs people have.
A)
safety needs
B)
acceptance
C)
self-esteem
D)
self-actualization
E)
physiological needs

18. 40)
The purpose of Monroe’s Motivated Sequence is to ________.
A)
study the evolution of public opinion
B)
anticipate future trends
C)
measure public opinion
D)
build persuasive messages
E)
counteract Maslow’s Hierarchy of Needs
41)
________ is what happens when a public debate leads to a
consensus.
A)
An already present mass sentiment
B)
An issue
C)
A social value
D)
Public opinion
E)
A social action
Final Examination
BAM 402 Public Relations
FN.10
42)
When public relations practitioners attempt to manipulate
public opinion, they run the risk of losing their ________.
A)

19. respect
B)
credibility
C)
license
D)
innocence
E)
accreditation
43)
Communicating an idea in such a way that an audience is
influenced, either intentionally or unintentionally, by the way it
is expressed is known as ________.
A)
coloring
B)
shading
C)
framing
D)
spinning
E)
manipulation
44)
The main reason President Harry Truman did not realize that
the Japanese government was interested in negotiating a peace
settlement just before the atomic bomb was dropped on
Hiroshima is because ________.
A)
the Japanese did not respond to the Potsdam Declaration
B)
it was the weekend
C)

20. the Japanese sent him a message he couldn’t understand
D)
government bureaucrats in Washington misplaced the
message
E)
the Japanese Prime Minister was opposed to peace
45)
The PRSA Member Code of Ethics is example of ________
ethics code.
A)
an organizational
B)
a professional
C)
a societal
D)
a personal
E)
a voluntary
46)
According to the authors of your textbook, the notion that
public relations practitioners must choose between objectivity
and advocacy is ________.
A)
a misleading ethics debate based upon a false premise
B)
called the Potter Box
C)
a necessary evil
D)
rejected by all practitioners
E)
an example of the veil of ignorance

21. Final Examination
BAM 402 Public Relations
FN.11
47)
Virtual organizations are a challenge to ethical behavior
because ________.
A)
they don’t really exist
B)
participants may have differing values
C)
they are multinational
D)
they are illegal
E)
none of the above
48)
The public relations practitioner’s role as a relationship
manager ________.
A)
resolves the misleading question of whether one should
serve as an advocate or as an objective observer
B)
can involve the delivery of unpopular truths
C)
can mean that sometimes it is necessary to be an advocate
D)
All of the above.
E)
None of the above.
49)
Immanuel Kant’s categorical imperative requires one to make

22. ethical decisions as if ________.
A)
it were a life or death situation
B)
we have reach the “Golden Mean of Enlightenment”
C)
there is a veil of ignorance descending upon the world
D)
they would be applied as rules you want everyone else to
follow
E)
it’s the end of the world as we know it
50)
Ethical considerations play an especially important role in
________ step of the public relations process.
A)
the research
B)
the evaluation
C)
the planning
D)
every
E)
the communication
51)
Research that focuses on an organization’s reputation and
products is ________.
A)
evaluation research
B)
client research

23. C)
problem-opportunity research
D)
stakeholder research
E)
quantitative research
Final Examination
BAM 402 Public Relations
FN.12
52)
Which of the following has/have been identified as among the
key components for evaluating relationships?
A)
trust
B)
communal relationship
C)
Q rating
D)
A and B
E)
all of the above
53)
Research that focuses upon measuring the effectiveness of a
public relations plan is ________.
A)
client research
B)
stakeholder research
C)
evaluation research
D)

24. quantitative research
E)
problem-opportunity research
54)
The creation of the Policy Analysis Market (PAM) ________.
A)
was criticized by many as a dumb idea
B)
did not consider the reactions of key Senators
C)
was based on successful scientific research
D)
A and B
E)
A and C
55)
The Brookhaven National Laboratory was careful in how it
announced a scientific discovery because ________.
A)
it didn’t want to be accused of trying to manipulate the
congressional budget process
B)
the target audience probably wouldn’t understand its
significance
C)
it was concerned about a loss of federal funding
D)
A and B
E)
A and C
56)
The Brookhaven National Laboratory decided to announce a
major discovery in nuclear physics ________.

25. A)
at a news conference
B)
at a congressional budget hearing
C)
on television
D)
at a scientific conference
E)
in a news release
Final Examination
BAM 402 Public Relations
FN.13
57)
When someone tells you “We’ve always done things that way,”
it is likely that person is following ________.
A)
a logistical plan
B)
a standing plan
C)
a flexible plan
D)
an ad hoc plan
E)
a contingency plan
58)
Public relations practitioners engage in planning because
________.
A)
it helps an organization control its destiny
B)
it helps an organization to secure needed resources
C)
it keeps actions in line with an organization’s values-based

26. mission
D)
A and C
E)
all of the above
59)
According to the Institute for Public Relations, a good
objective ________.
A)
describes a specific public relations action
B)
is a general statement of anticipated results
C)
specifies only one target audience
D)
is inexpensive
E)
refers to “ends,” not “means”
60)
Generalized statements of the outcomes you hope your plan
will achieve are ________.
A)
goals
B)
tactics
C)
brainstorming
D)
objectives
E)
building consensus
61)
PIPP, POST, and TASC are acronyms associated with

27. ________.
A)
evaluative research
B)
team building
C)
a planning grid
D)
goal setting
E)
a situation analysis
Final Examination
BAM 402 Public Relations
FN.14
62)
A good plan is ________.
A)
a win-win proposition
B)
realistic
C)
values-driven
D)
all of the above
E)
none of the above
63)
A pitch is directed toward ________.
A)
investors
B)
voters

28. C)
journalists
D)
government regulators
E)
customers
64)
What’s the best advice for a news conference?
A)
Don’t do it if alternatives such as a news release would
work as well.
B)
Invite only media you know are friendly.
C)
Have refreshments for reporters.
D)
Have hot coffee on hand.
E)
Schedule it when all media can attend.
65)
When executing a public relations plan, ________ is/are among
the key factors to be considered.
A)
communication within the team
B)
deadlines
C)
quality control
D)
All of the above
E)
None of the above
66)

29. PACs ________.
A)
are focus groups that test the worthiness of potential
survey questions
B)
are the same thing as lobbies
C)
give money to political candidates
D)
are prohibited by the United States Code
E)
have little impact on the political process at the federal
level
Final Examination
BAM 402 Public Relations
FN.15
67)
When conducting a news conference, it is a good idea to
________.
A)
limit the session to one hour
B)
begin with a prepared statement
C)
rehearse your presenters
D)
All of the above
E)
None of the above
68)
According to the authors of your textbook, the writing process
has something in common with ________.

30. A)
the Agenda Setting Hypothesis
B)
Uses and Gratifications Theory
C)
Maslow’s Hierarchy of Needs
D)
survey research
E)
the communications grid
69)
At which stage of the writing process must one overcome what
is known as “the euphoria of creation”?
A)
revision
B)
evaluation
C)
organization
D)
research
E)
credibility
70)
Writing for the web is different from writing for a printed page
because ________.
A)
computer users are more sophisticated than traditional
print users
B)
the Internet provides unlimited space for detail
C)
computer screens are harder to read than the printed page

31. D)
A and B
E)
A and C
71)
A Georgetown University medical professor accused
pharmaceutical companies of ________.
A)
misleading advertising of their products
B)
encouraging professors to submit favorable ghostwritten
journal articles
C)
engaging in unethical public relations practices
D)
A and C
E)
B and C
Final Examination
BAM 402 Public Relations
FN.16
72)
According to a survey cited in your textbook, what percentage
of articles in top U.S. medical journals were ghostwritten?
A)
19 percent
B)
46 percent
C)
25 percent
D)
6 percent

32. E)
11 percent
73)
________ are informal online communities that come together
from time-to-time because of common interests.
A)
Social media
B)
Social networks
C)
Utopias
D)
Global villages
E)
Hypermedia
74)
Among the Internet issues that a practitioner should consider
is/are ________.
A)
the Internet is a form of passive communication
B)
an online generation gap
C)
the accuracy of research
D)
All of the above.
E)
None of the above.
75)
The growth of wireless digital communications technology will
make it possible for ________.
A)
us to become more mobile, responsive, and cost-effective

33. B)
Western industrialized nations to increase their economic
advantage
C)
developing nations to catch up with industrialized Western
nations
D)
A and C
E)
B and C
76)
A popular collaborative software that allows multiple people to
contribute to online content is known as ________.
A)
wiki
B)
cybersharing
C)
bluetooth
D)
wi fi
E)
RSS
Final Examination
BAM 402 Public Relations
FN.17
77)
When deciding which medium to use to communicate, the
authors of your textbook remind you that ________.
A)
new isn’t always better
B)
analog is better than digital
C)

34. you should always go digital
D)
the medium is the message
E)
everyone is on the Internet
78)
Most crises are ________.
A)
unavoidable
B)
time consuming
C)
predictable
D)
expensive
E)
disastrous
79)
Which of the following statements is/are true?
A)
In both shuttle disasters, NASA suffered from what
investigators called “go fever.”
B)
NASA won public praise for its handling of the Columbia
accident.
C)
NASA learned to communicate better during crises after
the Challenger accident.
D)
All of the above.
E)
None of the above.
80)

35. The crisis management team meets in the ________.
A)
emergency operations center
B)
place where the crisis is occurring
C)
central command post
D)
media information center
E)
executive suite
81)
During the 2006 Sago mine disaster, ________.
A)
the mining company president acknowledged that he made
a mistake
B)
the mining company initially received praise for its crisis
communications
C)
the mining did not have a crisis communications plan
D)
A and B
E)
B and C
Final Examination
BAM 402 Public Relations
FN.18
82)
Exxon Corporation CEO Lawrence G. Rawl ________.
A)
won praise for his handling of the Alaskan oil spill in

36. March 1989
B)
rushed to the scene of the Alaskan oil spill in March 1989
C)
waited a week before publicly commenting on the Alaskan
oil spill in March 1989
D)
A and C
E)
All of the above.
83)
An indication that public relations is influencing consumer-
focused marketing is ________.
A)
the dividing of publics into smaller publics
B)
the decline in the use of IMC
C)
the emphasis on two-way communication
D)
A and B
E)
A and C
84)
A tactic in marketing public relations is
________.
A)
billboards
B)
advertising
C)
blogs and interactive web sites
D)

37. All of the above.
E)
None of the above.
85)
An information-bearing experience that a customer or prospect
has with a product, service, or the market that relates to that
product or service is known as a ________.
A)
sale
B)
double jeopardy
C)
pitch
D)
contact
E)
message
86)
Humor columnist Dave Barry’s comments on North Dakota and
South Dakota illustrate how ________.
A)
advertising can be more powerful than public relations in
an IMC campaign
B)
the concept of place can send marketing messages to
consumers
C)
consumers cannot distinguish between closely related
products
D)
names can send marketing messages to consumers
E)
consumers will not travel far to acquire desired products

38. Final Examination
BAM 402 Public Relations
FN.19
87)
Umbro was surprised when it discovered that its new running
shoe, Zyklon, was named after ________.
A)
a variety of aardvark
B)
a mythical sexual predator
C)
a body part
D)
the poison gas used in Nazi concentration camps
E)
the devil
88)
Nemawashi refers to a ________.
A)
the Chinese social hierarchy
B)
a Japanese consensus-building process
C)
the Spanish tradition of taking a mid-afternoon nap
D)
a Wisconsin-based insurance company
E)
the Japanese tradition of exchanging gifts
89)
The first step in the cross-cultural communications process is
________.
A)

39. testing
B)
awareness
C)
advocacy
D)
commitment
E)
diversity
90)
According to Hofstede’s cultural dimensions, ________
measures how well a society tolerates ambiguity.
A)
long-term orientation
B)
uncertainty avoidance
C)
masculinity versus femininity
D)
power distance
E)
individualism versus collectivism
91)
Cross-cultural communication works best when ________.
A)
employees are required to do it
B)
an entire organization commits to it
C)
federal government guidelines are followed
D)
all of the above
E)

40. none of the above
Final Examination
BAM 402 Public Relations
FN.20
92)
When a characteristic or quality is assigned to all members of
a particular group, this is known as ________.
A)
acculturation
B)
coorientation
C)
assimilation
D)
discombobulation
E)
stereotyping
93)
Expression associated with the normal conduct of a democracy
is known as ________ speech.
A)
democratic
B)
republican
C)
free
D)
absolute
E)
political
94)
The Freedom of Information Act ________.

41. A)
provides for free expression
B)
provides access to most federal government records
C)
applies only to politicians
D)
requires practitioners to tell the truth
E)
opens most federal government meetings
95)
Which of the following is not a burden of proof in libel?
A)
publication
B)
damage
C)
fault
D)
defamation
E)
blame
96)
Oprah Winfrey was sued by the cattle industry for allegedly
violating ________ law.
A)
copyright
B)
financial disclosure
C)
intellectual property
D)
food disparagement
E)
libel

42. Final Examination
BAM 402 Public Relations
FN.21
97)
According to your textbook, the most successful efforts at
spreading democracy around the world have been those
________.
A)
mindful of local traditions and values
B)
based in good intentions
C)
that strengthened the political process
D)
based on embracing the values that made the United
States a great nation
E)
backed with substantial financial commitment
98)
________ is how the United Nations describes as “the growing
interdependence of the world’s people through shrinking
space, shrinking time, and disappearing borders?”
A)
McLuhanism
B)
Globalization
C)
Socialism
D)
Darwinism
E)
Populism
99)
The effort by companies to be seen as being more

43. environmentally friendly has been called ________ public
relations.
A)
global
B)
eco-PR
C)
earth-friendly
D)
green
E)
environmental
100)
According to a gender study on job satisfaction among public
relations practitioners, ________.
A)
men and women appear to respect one another
B)
women are avoiding men
C)
men and women viewed their jobs the same
D)
men are avoiding women
E)
it is a bad idea to have men and women working together