1.5 Everyone's a Fundraiser: Helen Woodward Animal Shelter - Mike Arms
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1.5 Everyone's a Fundraiser: Helen Woodward Animal Shelter - Mike Arms
- 1. Helen WoodwardHelen Woodward Animal CenterAnimal Center Everyone’s a fundraiserEveryone’s a fundraiser By Mike ArmsBy Mike Arms
- 2. Fundraising PrinciplesFundraising Principles • Direct MailDirect Mail • Donor Recognition EventsDonor Recognition Events • Recognition OpportunitiesRecognition Opportunities •Donor BoardDonor Board •NewsletterNewsletter • Cultivating DonorsCultivating Donors •Database ManagementDatabase Management •Personal ContactPersonal Contact • EventsEvents
- 3. Direct MailDirect Mail • Program PitchProgram Pitch • Creating PackageCreating Package • Acquisition vs. UpgradeAcquisition vs. Upgrade • Selecting ListsSelecting Lists • EvaluationEvaluation
- 4. Direct Mail PiecesDirect Mail Pieces
- 5. CoinsCoins
- 11. Special EventsSpecial Events • Surf Dog Surf-A-ThonSurf Dog Surf-A-Thon • HOPE TelethonHOPE Telethon • Puppy Love RunPuppy Love Run • Rummage SaleRummage Sale
- 12. Surf Dog Surf-A-ThonSurf Dog Surf-A-Thon
- 16. HOPE TelethonHOPE Telethon • VideoVideo • Giving LevelsGiving Levels
- 17. how your company can help Sponsorship Opportunities Helping people with special challenges Orphaned cats and dogs finding a safe haven Parents and Children learning about sharing the earth Educating Shelters about the business of saving lives
- 18. Sponsorship packages HOPE Diamond Sponsorship (one) Company will receive: • 120 total seconds of air time (all on-air segments must have prior approval from HWAC) • Three on-air two-minute matching game segments where your company logo will be featured on screen as matching all the calls up to a certain dollar amount during that three minute period • One on-air introduction of company representatives and check presentations • On-air mentions during all four hours • Company logo displayed on screen, in logo thank you montage each hour • Company logo displayed on phone bank while representatives in company logo t-shirts answer phones for 2 hours (if your staff is not available volunteers provided by HWAC will fill in)-10 representatives maximum • Company logo displayed on Tote Board for four hours • Full page advertisement in HWAC’s Companion newsletter • Recognition on Center’s website www.animalcenter.org with link to your website Approximate GRP’s 265,000 Total Donation $35,000
- 19. Sponsorship packages HOPE Emerald Sponsorship (two) Company will receive: • 90 total seconds of air time (all on-air segments must have prior approval from HWAC) • Two on-air two-minute matching game segments where your company logo will be featured on screen as matching all the calls up to a certain dollar amount during that two-minute period • One on-air introductions of company representatives and check presentations • Company logo displayed on Tote Board for four hours • Company logo displayed on screen, in logo thank you montage each hour • Company logo displayed on phone bank while representatives in company logo t-shirts answer phones for one hour ( if your staff is not available volunteers provided by HWAC will fill in) - 10 representatives maximum • On-air mentions for three hours • Logo displayed on-screen at the top for three hours • Full page advertisement in HWAC’s Companion newsletter • Recognition on Center’s website www.animalcenter.org with link to your website Approximate GRP’s 225,000 Total Donation $25,000
- 20. Sponsorship packages Gold Sponsorship (four) Company will receive: • 30 total seconds of air time (all on-air segments must have prior approval from HWAC) • One on-air two-minute matching game segment where your company logo will be featured on screen as matching all the calls to a certain dollar amount during that three minute period • Company logo displayed on phone bank while representatives in company logo t-shirts answer phones for 1 hour ( if your staff is not available volunteers provided by HWAC will fill in) - 10 representatives maximum • On-air mentions for one hour • Logo displayed on-screen at the top for one hour • Company logo displayed on screen, in logo thank you montage each hour • Half page advertisement in HWAC’s Companion newsletter • Recognition on Centers website www.animalcenter.org with link to your website Approximate GRP’s 85,000 Total Donation $5,000
- 21. Sponsorship packages Bronze Sponsorship Company will receive: • Company logo displayed on screen during one Sponsor Spot • Sponsorship of one taped segment • Eighth page advertisement in HWAC’s Companion newsletter • Recognition on Center’s website www.animalcenter.org with link to your website Approximate GRP’s 20,000 Total Donation $1000 Friend of the Center Company will receive: • Company logo displayed on screen during one Sponsor Spot • Pledge read on air • Recognition in HWAC’s Companion newsletter Approximate GRP’s 10,000 Total Donation $500 Associate Company will receive: • Pledge read on-air • Recognition in HWAC’s Companion newsletter Approximate GRP’s 5,000 Total Donation $250
- 22. Puppy Love Run/WalkPuppy Love Run/Walk
- 23. Puppy Love Run/WalkPuppy Love Run/Walk
- 24. Puppy Love Run/WalkPuppy Love Run/Walk
- 25. Puppy Love Run/WalkPuppy Love Run/Walk
- 26. Wags to Riches:Wags to Riches: Rummage SaleRummage Sale
- 27. Wags to Riches:Wags to Riches: Rummage SaleRummage Sale
- 28. Wags to Riches:Wags to Riches: Rummage SaleRummage Sale