Helen WoodwardHelen Woodward
Animal CenterAnimal Center
Everyone’s a fundraiserEveryone’s a fundraiser
By Mike ArmsBy Mike...
Fundraising PrinciplesFundraising Principles
• Direct MailDirect Mail
• Donor Recognition EventsDonor Recognition Events
•...
Direct MailDirect Mail
• Program PitchProgram Pitch
• Creating PackageCreating Package
• Acquisition vs. UpgradeAcquisitio...
Direct Mail PiecesDirect Mail Pieces
CoinsCoins
BB
oo
oo
kk
mm
aa
rr
kk
ss
Luggage TagsLuggage Tags
Donor SurveysDonor Surveys
Donor SurveysDonor Surveys
Donor SurveysDonor Surveys
Special EventsSpecial Events
• Surf Dog Surf-A-ThonSurf Dog Surf-A-Thon
• HOPE TelethonHOPE Telethon
• Puppy Love RunPuppy...
Surf Dog Surf-A-ThonSurf Dog Surf-A-Thon
Pawabunga!Pawabunga!
HOPE TelethonHOPE Telethon
HOPE TelethonHOPE Telethon
• VideoVideo
• Giving LevelsGiving Levels
how your company can help
Sponsorship Opportunities
Helping people with special challenges
Orphaned cats and dogs finding ...
Sponsorship packages
HOPE Diamond Sponsorship (one)
Company will receive:
• 120 total seconds of air time (all on-air segm...
Sponsorship packages
HOPE Emerald Sponsorship (two)
Company will receive:
• 90 total seconds of air time (all on-air segme...
Sponsorship packages
Gold Sponsorship (four)
Company will receive:
• 30 total seconds of air time (all on-air segments mus...
Sponsorship packages
Bronze Sponsorship
Company will receive:
• Company logo displayed on screen during one Sponsor Spot
•...
Puppy Love Run/WalkPuppy Love Run/Walk
Puppy Love Run/WalkPuppy Love Run/Walk
Puppy Love Run/WalkPuppy Love Run/Walk
Puppy Love Run/WalkPuppy Love Run/Walk
Wags to Riches:Wags to Riches:
Rummage SaleRummage Sale
Wags to Riches:Wags to Riches:
Rummage SaleRummage Sale
Wags to Riches:Wags to Riches:
Rummage SaleRummage Sale
1.5 Everyone's a Fundraiser: Helen Woodward Animal Shelter - Mike Arms
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1.5 Everyone's a Fundraiser: Helen Woodward Animal Shelter - Mike Arms

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1.5 Everyone's a Fundraiser: Helen Woodward Animal Shelter - Mike Arms

  1. 1. Helen WoodwardHelen Woodward Animal CenterAnimal Center Everyone’s a fundraiserEveryone’s a fundraiser By Mike ArmsBy Mike Arms
  2. 2. Fundraising PrinciplesFundraising Principles • Direct MailDirect Mail • Donor Recognition EventsDonor Recognition Events • Recognition OpportunitiesRecognition Opportunities •Donor BoardDonor Board •NewsletterNewsletter • Cultivating DonorsCultivating Donors •Database ManagementDatabase Management •Personal ContactPersonal Contact • EventsEvents
  3. 3. Direct MailDirect Mail • Program PitchProgram Pitch • Creating PackageCreating Package • Acquisition vs. UpgradeAcquisition vs. Upgrade • Selecting ListsSelecting Lists • EvaluationEvaluation
  4. 4. Direct Mail PiecesDirect Mail Pieces
  5. 5. CoinsCoins
  6. 6. BB oo oo kk mm aa rr kk ss
  7. 7. Luggage TagsLuggage Tags
  8. 8. Donor SurveysDonor Surveys
  9. 9. Donor SurveysDonor Surveys
  10. 10. Donor SurveysDonor Surveys
  11. 11. Special EventsSpecial Events • Surf Dog Surf-A-ThonSurf Dog Surf-A-Thon • HOPE TelethonHOPE Telethon • Puppy Love RunPuppy Love Run • Rummage SaleRummage Sale
  12. 12. Surf Dog Surf-A-ThonSurf Dog Surf-A-Thon
  13. 13. Pawabunga!Pawabunga!
  14. 14. HOPE TelethonHOPE Telethon
  15. 15. HOPE TelethonHOPE Telethon • VideoVideo • Giving LevelsGiving Levels
  16. 16. how your company can help Sponsorship Opportunities Helping people with special challenges Orphaned cats and dogs finding a safe haven Parents and Children learning about sharing the earth Educating Shelters about the business of saving lives
  17. 17. Sponsorship packages HOPE Diamond Sponsorship (one) Company will receive: • 120 total seconds of air time (all on-air segments must have prior approval from HWAC) • Three on-air two-minute matching game segments where your company logo will be featured on screen as matching all the calls up to a certain dollar amount during that three minute period • One on-air introduction of company representatives and check presentations • On-air mentions during all four hours • Company logo displayed on screen, in logo thank you montage each hour • Company logo displayed on phone bank while representatives in company logo t-shirts answer phones for 2 hours (if your staff is not available volunteers provided by HWAC will fill in)-10 representatives maximum • Company logo displayed on Tote Board for four hours • Full page advertisement in HWAC’s Companion newsletter • Recognition on Center’s website www.animalcenter.org with link to your website Approximate GRP’s 265,000 Total Donation $35,000
  18. 18. Sponsorship packages HOPE Emerald Sponsorship (two) Company will receive: • 90 total seconds of air time (all on-air segments must have prior approval from HWAC) • Two on-air two-minute matching game segments where your company logo will be featured on screen as matching all the calls up to a certain dollar amount during that two-minute period • One on-air introductions of company representatives and check presentations • Company logo displayed on Tote Board for four hours • Company logo displayed on screen, in logo thank you montage each hour • Company logo displayed on phone bank while representatives in company logo t-shirts answer phones for one hour ( if your staff is not available volunteers provided by HWAC will fill in) - 10 representatives maximum • On-air mentions for three hours • Logo displayed on-screen at the top for three hours • Full page advertisement in HWAC’s Companion newsletter • Recognition on Center’s website www.animalcenter.org with link to your website Approximate GRP’s 225,000 Total Donation $25,000
  19. 19. Sponsorship packages Gold Sponsorship (four) Company will receive: • 30 total seconds of air time (all on-air segments must have prior approval from HWAC) • One on-air two-minute matching game segment where your company logo will be featured on screen as matching all the calls to a certain dollar amount during that three minute period • Company logo displayed on phone bank while representatives in company logo t-shirts answer phones for 1 hour ( if your staff is not available volunteers provided by HWAC will fill in) - 10 representatives maximum • On-air mentions for one hour • Logo displayed on-screen at the top for one hour • Company logo displayed on screen, in logo thank you montage each hour • Half page advertisement in HWAC’s Companion newsletter • Recognition on Centers website www.animalcenter.org with link to your website Approximate GRP’s 85,000 Total Donation $5,000
  20. 20. Sponsorship packages Bronze Sponsorship Company will receive: • Company logo displayed on screen during one Sponsor Spot • Sponsorship of one taped segment • Eighth page advertisement in HWAC’s Companion newsletter • Recognition on Center’s website www.animalcenter.org with link to your website Approximate GRP’s 20,000 Total Donation $1000 Friend of the Center Company will receive: • Company logo displayed on screen during one Sponsor Spot • Pledge read on air • Recognition in HWAC’s Companion newsletter Approximate GRP’s 10,000 Total Donation $500 Associate Company will receive: • Pledge read on-air • Recognition in HWAC’s Companion newsletter Approximate GRP’s 5,000 Total Donation $250
  21. 21. Puppy Love Run/WalkPuppy Love Run/Walk
  22. 22. Puppy Love Run/WalkPuppy Love Run/Walk
  23. 23. Puppy Love Run/WalkPuppy Love Run/Walk
  24. 24. Puppy Love Run/WalkPuppy Love Run/Walk
  25. 25. Wags to Riches:Wags to Riches: Rummage SaleRummage Sale
  26. 26. Wags to Riches:Wags to Riches: Rummage SaleRummage Sale
  27. 27. Wags to Riches:Wags to Riches: Rummage SaleRummage Sale

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