Andrea Amman, Magdas Hotel, Austria

1. Foto: Paul Kranzler
magdas Social Business
03.04.2017

2. 03.04.2017 S. 2
magdas Social Business
Two legal entities – one brand
• Non profit association
• GmbH = Limited liability
• 140 employees - 50% people
with little job opportunities
• 6 different business areas

3. 03.04.2017 S. 3
Background
Visionaries like Muhammad Yunus argue for the idea, to
combine the conventional entrepreneurship with solving
existing problems of our society. In accordance, Caritas
Vienna is convinced, the so called Social Business Concept
will greatly add to the already existing portfolio of
services.
Main objective is the partial solution of social problems.
Funding is generated by economic success, without drawing
on public subsidies, which wouldn’t be available to
competitors.
magdas is a potential response to present challenges of
the welfare state on the one hand and to the profit
oriented market system on the other.

4. 03.04.2017 S. 4
magdas vision
With magdas we prove, there is no contradiction
between economic success and socially responsible
behavior.
With our Social Business enterprises we create
meaningful employment for people, who would
otherwise have only limited chances, sometimes
even none at all, to get a job.
Customers benefit. While consuming high-quality
products & services they simultaneously fulfil
their need for being socially responsible.
With magdas we show: It’s possible to make a
difference.

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magdas Social
Business
magdas RECYCLING
magdas ESSEN
magdas SERVICES
magdas HOTEL
magdas DESIGN
ANKERSAAL

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magdas RECYCLING
• mobile phone collection „Ö3
Wundertüte“
• Cooperation with Hitradio Ö3 for 13
years
• 2016/17 450.000 mobile phones
collected
• New project: Dental RECYCLING

7. 03.04.2017 S. 7
• 2.000 portions daily
• Caterer for Caritas care houses and
kindergardens
• Healthy cooking for special needs
• A new kitchen is planned and will be
opened in autumne 2018
• Sustainable building
magdas FOOD

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magdas SERVICES
• Facility Management for Caritas buildings
• 180 real estates with over 200.000 m²
• mobile technician teams
• Cleaning Company

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magdas DESIGN
- Design products developed by renown
Austrian designers, created in Caritas
Workshops
- Sold at Grüne Erde, Wein & Co,
Morawa, Mak-Shop and others

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ANKERSAAL
- modern hall for concerts, events,
congresses
- Located in the former Anker breadfactory
which is now becoming an arts and
exhibition center
- Concert hall for Superar

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Short movie:
https://www.youtube.com/watch?v=KY4lVnn0FL0

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magdas Hotel –
where refugees
welcome guests

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Foto: Paul Kranzler
The challenge:
How recognized
refugees find a job

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Foto: Peter Barci
The solution: refugees have
many talents, everybody is
welcome!

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Foto: Paul Kranzler
Our key strategies
• Turn a disadvantage into
an advantage, everybody
learns from the other
• Training programs

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Co-Creating with
neighbours,
artists, partners,
volunteers,
companies …

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Some Figures
magdas HOTEL 2017
32 people empoyed, 20 acknoledged refugees
5 teams, one social coach
Staff costs: 1.1 Mio
Cost of materials: 1.1 Mio
Income logis: 1.4 Mio
Income f&b: 0.7 Mio

18. 03.04.2017 S. 18
Our staff has lots of
talents
20 people from 16 different
nations run the hotel together
with 10 hotel experts.

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Upcycling Design
Hotel
88 rooms. 40 000 guests.
And lots of old furniture turned
into a new fashionable design.

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Flying dinner –
fine dining
Nice garden
Special family
packages
Event location

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Also worth
mentioning….
Bees on the roof
WG Nuri for minor
refugees
magdas ACADEMY
(training
programs)

24. 03.04.2017 S. 24
What proofs our success
• Media coverage from CNN
to J-Wave in Tokyo
• Average occupancy
of 65 %
• Other hotels start recruiting
refugees
Foto: Paul Kranzler

25. Foto: Paul Kranzler; Kunstwerk: Stefanie de Vos; in Koop. mit Akademie der Bildenden Künste Wien
Stay open-minded.
Short movie:
https://vimeo.com/1355467
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