3. • Why am I writing/presenting? What do I want my audience to know or do?
• What do they already know? What is their level of understanding?
• What is their likely attitude about the topic?
• How can I honor my audience’s needs and perspectives?
• What does my audience want to achieve?
• What format or layout will appeal to the audience and support the message?
7. • Draft several pitches with different visual and thematic
approaches.
• Decide which is easiest to follow and convey your
message.
• What elements are too creative or not creative enough?
8. Step 4
• Edit.
• Then edit again.
• Edit till you have it just right.