USASBE 2014 presentation of the Business Model Teach-a-Long

1. The scandal of education is that
every time you teach
something, you deprive a
[student] of the pleasure and
benefit of discovery
- Seymour Papert

2. The Entrepreneurship Classroom 2.0
The Lean Methodology
Doan Winkel – Illinois State University
Michael Issa – Quipuapps.com

3. The Teach-a-Long Process
• Weekly Google Hangouts
– Recordings shared through various channels
• Schedule and overview: Doan and Mike
• Student real-time case studies
– One using Lean Canvas, one using Business Model
Canvas

4. HEEEEEEEEEEEEERE’S QUIPU!

5. Business Model Definition
• “a statement of how a firm will make money
and sustain its profit stream over time”
(Stewart & Zhao, 2000) - economic
• “the design of key interdependent systems that
create and sustain a competitive business”
(Mayo & Brown, 1999) – strategic
• “the rationale of how an organization
creates, delivers, and captures value” –
Osterwalder (2010) - component

6. • Alex Osterwalder & Yves Pigneur (2010)
– http://www.businessmodelgeneration.co
m/
– http://bit.ly/1cLY1Gu
• Ash Maurya (2011)
– http://practicetrumpstheory.com/
– http://leanstack.com/
• Quipuapps.com
– http://quipuapps.com/

7. YOU HAVE BEEN WARNED

8. The Winkel Experience

9. Your Experience

10. Thank you!
Doan Winkel
dwinkel@ilstu.edu
www.doanwinkel.com
@Trep_Ed
Michael Issa
michael@quipuapps.com
www.thepaedagogus.com/
@Michael_Issa