Project Briefing: 130-Unit Mid-Rise Condo in Quezon City

PROJECT BRIEFING
September 1, 2010

FOR ANNOUNCEMENT PURPOSES ONLY

Project Overview
Project Type : Medium-rise residential development

Unit type / mix : 2-bedroom & 3-bedroom unit mix

No. of buildings: One (1) single-loaded, double-row configuration

No. of levels : Six (6) residential storey with two (2) basement parking

No. of Units : One hundred thirty (130) residential units

Price segment : Php 3.1M – 6.3M range (net of cash & PDC discounts)
Php 3.5M – 7.1M range (list price with VAT)


Location Map
From Makati – Take EDSA
Highway northbound route, upon
reaching Santolan flyover turn left
to P. Tuazon St. drive straight until
you reach Accolade Place at
your left.
From Manila – Coming from Sta.
Mesa take Aurora Boulevard then
turn right at Gilmore St., drive
straight then turn left at N.
Domingo St., Upon reaching
Petron Gasoline station, turn right
at P. Tuazon St. and drive straight
until you reach Accolade Place
at your right.
From Greenhills – Take Ortigas
Ave. then turn right at B. Serrano
(Santolan Road). Upon reaching
the intersection, drive straight to
C. Benitez St. then turn left at P.
Tuazon St. and drive straight until
you reach Accolade Place at
your left.


Area Distances TRAVEL
PLACES OF INTEREST DISTANCE (km) TIME (min.)
BUSINESS CENTERS
Ortigas Center 4.5 18

Makati Central Business District 10.5 42

COMMERCIAL CENTERS
Araneta Center Cubao 1.5 6
Greenhills Shopping Center 3.0 12

Robinsons Galleria 4.0 16

SM Megamall 5.0 20

Shangri-La Mall 5.5 22

HOSPITALS
St. Lukes’s Hospital 3.2 13

Cardinal Santos Hospital 3.4 14

The Medical City 5.0 20

SCHOOLS
St. Paul College Q.C. 1.4 6

Xavier School 2.0 8

Immaculate Concepcion Academy 2.0 8

La Salle Greenhills 3.8 15
Poveda Learning Center 4.3 17

CHURCHES
Mt. Carmel Church 2.0 8

EDSA Shrine 4.0 16
Note: Based on normal traffic conditions

Target Market


The Market
• Can afford: convenient travels, good food, quality goods,
and buys more for function rather than price

• Discerning when it comes to spending hard-earned money.
Purchase has to be:
– Durable and worth it
– With high satisfaction level
– Cannot be satisfactory only, has to be delightful!
• Buys nice expensive things that is of good value (i.e. car) but
without draining one’s finances

• Can still have enough money after the purchase to live
comfortably

• Has good taste and can differentiate an item that is
expensive but good value vs. an item that is affordable but
substandard


Primary Target Market
DEMOGRAPHICS

• Early 30s to 40s, BC1 SEC from New
Manila, San Juan and Quezon City
looking for first home or an upgrade

• Young couples or start-up families who
have just been renting or still living with
parents, and are looking at finally
purchasing their own home where they
can settle down with their own family.

• Middle-income professionals (at least
P150K total household monthly
income) who have some disposable
(but not bottomless) income.

• Though they occasionally spend on
little “luxuries”, they are still for the most
part, pragmatic and discerning on
how they spend their money.


Primary Target Market
PSYCHOGRAPHICS

• Career-driven professionals with a
middle-class income, but with an AB
mindset.

• Driven to succeed and live the high
life, the way their AB counterparts
and acquaintances do.

• They’ve led an upscale life and
have bite-sized taste of the high life
through their connections with their
class A counterparts, and thus have
realized that they want and deserve
the same kind of lifestyle.


Personification
Xavier, 37, an Assistant VP in a
Broadcasting Company in QC, is married
to Mimi, 35, a Senior Brand Manager of a
Slimming & Skin-care Company in Ortigas.
They’ve been married for 8 years and is
blessed with an only child, 3 year old
Thoby.

The couple came from a traditional
Filipino family background and have kept
their strong Filipino family values. On
weekends, they make it a point that they
spend quality time with their in-laws who
are very keen to being with their first and
only Apo. They almost always frequent
intimate family get together, doing simple
activities that the entire family enjoys. The
couple always have to plan their
weekends efficiently so that they would
be able to spend enough quality time
with both sides of the family.


Emotional Need Benefit Activities & Experience Link to Product

Young career-driven couple Accessible to the workplace. Get home early and spend more Strategic Location
starting a family needs to balance Travel time & traffic are quality time with your spouse
life and to nurture their budding minimized allowing you & your Maximize your time by having all your
relationship family to spend more time needs within reach.
together.

Young career driven couple, The lush landscaping and Feel rejuvenated as soon as you enter Well planned spaces and
stressed from their work schedules modern architecture provides the property because of its stark abundant landscaping
needs a sanctuary to relax and visual stimulation and a very contrast to the structures outside. Be
unwind relaxed and laid-back awed by the grand entrance and lush
ambience landscaping

Young family seeking a balance Offers an outdoor and passive Take a dip with the kids in the kiddie Amenity Area (swimming
in their recreational and leisure relaxation for a more balanced and lap pools. Hold meetings or parties pool, gym, multi-functional
activities life at the multi-function hall. hall)

A young couple with children Exclusivity and low density Be able to concentrate on your work The fully gated property with
needs a safe place conducive to ensure a secured enclave for knowing that your family is in good 24hr security and CCTV
rearing well rounded individuals your family. hands. monitoring is well equipped
Boosted community Various activities in the communities to guarantee your safety.
developments ensures harmony promote vales and personality growth PMO Programs to suit your
and growth to all. interests

A startup family searching for the A true value-for-money Families are able to still afford travels Affordability and flexible
perfect home that would allow purchase that also serves as a locally and abroad with, security that payment terms
them the freedom to pursue their long-time investment. the purchase of the property won’t
other interests and engage in empty their savings accounts.
community building

A young couple, busy with their Lead a hassle-free life as 24/7 security and concierge-level Upgraded Property
budding careers and so used to Accolade Place’s Property services Management services
the comforts of in-city living needs Management Office takes care
a place where they can lock-up of the what you need.
and go as they please


Secondary Target Market

DEMOGRAPHICS
Those who desire to invest in and
upgrade to ideal halfway homes for
immediate or future use. These
include parents seeking for the
right second home for their children
who will soon be studying and/or
working in the city, as well as
individuals who are looking for
second home in the city or an
investment.


Secondary Target Market
PSYCHOGRAPHICS
They are parents that are practical, who are seeking homes that
can provide their children with security, comfort and peace of
mind. They want to feel that though they are not there, their
children or loved ones are properly taken cared of and have
everything that they could possibly need.


Personification
Martin & Leigh has been married for 25 years. Martin, 60, is retired from
military service while Leigh, 50, is a current restaurateur in Baguio City. They
were blessed with 3 children, Eunice 25, Sean 23 & Luigi 21.

After residing in Baguio for most of their lives, the children, now are grown
ups, decided to move out of their comfort zones to try working in bigger city.
Martin & Leigh, both conservative and traditional, would like to ensure that
their children will find an enclave in the city that security and comfort is not
compromised.


Emotional Need Benefit Activities & Experience Link to Product

Your career driven individual needs This development is located in a Be able to come home early, Strategic Location
a residence which he can be location where neighboring rejuvenate both your mind and body
proud of (sense of achievement/ communities are part of the old within the comforts of your home.
symbol of status) rich guild.

Young career driven individual, The lush landscaping and Feel rejuvenated as soon as you enter Well planned spaces and
stressed from the fast paced work modern architecture provides the property because of its stark abundant landscaping
schedule, needs a sanctuary to visual stimulation and a very contrast to the structures outside. Be
relax and unwind relaxed and laid-back awed by the grand entrance and lush
ambience landscaping

Young professional seeking a Amenity Areas (Indoor and
balance in their recreational and Offers active play and passive Take a dip in the swimming pool. Hold Outdoor)
leisure activities relaxation for a more balanced meetings or parties at the multi-
life function hall.

A young professional, busy with his Exclusivity and low density Be able to concentrate on your work The fully gated property with
budding career and so used to the ensures a secured haven. Lead knowing that you’re in a safe & 24hr security and CCTV
comforts of in-city living needs a a hassle-free life as Accolade secured community. Live a worry free monitoring is well equipped
place where he can lock-up and Place’s Property Management life. to guarantee your safety.
go as they please Office takes care of the little PMO Programs to suit your
things for you interests

A seasoned parents searching for A true value-for-money Be able to afford travels locally and Affordability and flexible
the perfect home for their grown purchase that also serves as a abroad payment terms
up children that would allow them long-time investment. A great Be able to pursue other interests like
the freedom to pursue their other home deal that would ensure additional hobbies.
interests and engage in exclusivity and safe community
community building for their children.


Value Proposition


Accolade Place is …
The only low density Asian boutique condominium enclave in
Quezon City

That offers intimate and serene environment with verdant landscapes
and soothing water features

For the discerning and growing upper middle-income families with an
AB mindset

Seeking to live in an exclusive, secured, and serviced neighborhood

Within reach from city’s activity and business centers

In a time of increasing cramped living spaces in the city.


Reasons To Believe


Ideal Location
Ideally situated near
commercial and business
centers such as Araneta
Center, Gateway &
Greenhills Shopping Center
and broadcasting
companies such as ABS-CBN
and GMA 7.

Very near to reputable
hospitals (St. Lukes & Cardinal
Santos) and highly regarded
schools like Poveda, Xavier
School, La Salle Greenhills,
Immaculate Conception
Academy & St. Paul
University.

It is also highly accessible with
a distance of 800 meters from
EDSA.


Uniquely Asian Boutique
Inspired Living Concept
A uniquely styled
development that
connects outdoors to
indoors featuring a single
building surrounded by
tropical landscapes, and
accented by courtyard &
water features.

It fosters a secured
neighborhood
development that has
exclusive amenities for
relaxed living which
encourages one to
interact and blend
harmoniously with the
same lifestyle altitude.


Efficiently planned spaces
Bringing trademark
innovations by DMCI Homes,
Accolade Place is a low
density, six storey
condominium.

It features hallways that are
single-loaded with scenic
elevator, and landscaped
courtyard allowing
maximum flow of light and
breeze into the building.

Offering well-spaced units &
living spaces that fit rightly to
growing families.


Security & Concierge-level services

Offers an array of
services to address
the demanding
lifestyle of discerning
urban families – from
controlled access
gated entry to 24/7
security and
concierge-level
services.


A smart investment
A smart investment
decision avowed by
DMCI Homes’
commitment to quality
workmanship spanning
over 50 years, intending
only to deliver high
standard products and
first-class services, and
true value-for-money
deals that offer superior
products at its best.


Relevant Core Desire

“I want the perfect home that’s
“Not just any home will do. Hindi a perfect reflection of my
pwede ang pwede na.” lifestyle, and all the things
that I (and my family) are
entitled to.”

“Everything about it is SOOOO
me. This is the only place I
want for me and my family
to live in.”


Project Name & Logo


 The name “Accolade” means a
mark of acknowledgement or an
expression of praise.
 The “foliage” symbolize the tropical
landscape of the project.


Project Focus


Site Development Plan

Land Area: 4,011 sqm
Gross Floor Area: 16,532.67 sqm
Gross Saleable Area: 11,011.07 sqm
Density: 324.11 units/ha
Outdoor Amenity Area: 687.95 sqm

# of Buildings: One (1) Mid-rise Building
# of Units: 130 residential units
# of Parking Slots: 140 covered parking slots (2) Basement levels
# of Service Areas: 130 units


Asian Boutique-inspired architecture
Inspired by the serenity and style of Asian Boutique resorts
with amenities surrounded by lush greenery, natural lighting
and accented by courtyard & water features.


Vibrant Landscaping

Vibrant tropical plants will be displayed in the community. The perimeter landscaping is
designed to enhance the development from both the outside and the inside but primarily
focuses on the internal views promoting the ideas of privacy, tranquility and exclusivity.
Interior courtyard that is designed to “flow into the hallways” creating a “room outside
effect”.


Building Features


LOW DENSITY
LIMITED
INTIMATE SPACES

130 units only

With only 22 units per floor


SAFE
SECURE
EXCLUSIVE

Gated community

BOUTIQUE CONCEPT
DISTINCT
RELAXING

High-ceiling lobby with concierge


LUSH
TROPICAL LANDSCAPES
VIBRANT

Landscaped Courtyard


REFRESHING
INVIGORATING
NATURAL LIGHTING

Balcony in all units


Other Building features
• Laundry cages at the roof deck with provision for
connection of individual power & water supply with
ample drainage.
• Covered parking on the 2 basement level
• Parking slots to include wheel stopper – one set per slot
• Car barrier per parking slot
• Scenic elevator
• Generator Set
• Cistern
• Fire safety provision (fire exits, sprinkler system)
• Garbage holding room


Indoor Amenities


Function hall


Fitness Gym at the basement


Outdoor Amenities


POOL AREA
• Kiddie pool
• Lap pool
• Shower areas
• Cabanas
• Pool deck


Lanai


Property Management Services
• General maintenance of common areas
• Roving security personnel
• Move-in assistance
• Utilities application and payment
assistance
• Realty Tax payment assistance
• Organizing of community events
• Taxi call-in service
• Newspaper delivery service


Unit Features
• Provision for Telephone and Cable TV for all residential units.
• Provision for split type air-conditioning in the living area for inner units.
• Each unit is assigned to an individual mail box centralized at the lobby.
• Sprinkler system
• Bedroom partitions


Floor Level Plan

Note: Landscaped courtyard is located at the upper ground


Floor Level Plan

Note: Landscaped courtyard is located at the upper ground
Roof garden is located at the fourth floor


Unit Plan
2BR Mid Unit 48 sqm
Typical 2 Bedroom Mid Unit
Total Area Approx. 63.12 sqm

Area Allocation

Living/Dining 16.29 sqm
Kitchen 6.50 sqm
Master’s Bedroom 12.03 sqm
Bedroom 2 7.18 sqm
Toilet & Bath 6.00 sqm
_____________________________________
Unit Area 48.00 sqm

Balcony 7.20 sqm
Service Area 7.92 sqm
______________________________________
TOTAL AREA 63.12 sqm


Unit Plan
2BR Mid Unit 51 sqm
Typical 2 Bedroom Mid Unit

Area Allocation

Kitchen 6.50 sqm
Bedroom 2 6.53 sqm
Toilet & Bath 16.00 sqm
Toilet & Bath 2 2.50 sqm
___________________________________
Unit Area 51.00 sqm

Balcony 4.15 sqm
___________________________________


Unit Plan
3BR End Unit 80 sqm
Area Allocation

Kitchen 9.126 sqm
Bedroom 2 7.92 sqm
Bedroom 3 8.25 sqm
_________________________________________
Unit Area 80.00 sqm

Balcony 17.50 sqm
______________________________________


Unit Plan
3BR End Unit 80 sqm
Area Allocation

Kitchen 9.03 sqm
Bedroom 2 9.71 sqm
Bedroom 3 9.83 sqm
_________________________________________
Unit Area 80.00 sqm

Balcony 17.50 sqm
______________________________________


Unit Plan
3BR End Unit 80 sqm
Area Allocation

Kitchen 7.10 sqm
Bedroom 2 13.40 sqm
Bedroom 3 9.65 sqm
_________________________________________
Unit Area 80.00 sqm

Balcony 12.33 sqm
______________________________________


Unit Mix
AREA
No. of Units Unit Balcony Service Area Total
Gross Area
59 48.0 sqm 7.20 sqm 7.30 sqm/ 62.5 sqm/63.12 sqm
2 Bedroom 7.92 sqm

48 51.0 sqm 4.15 sqm 7.30 sqm/ 62.45 sqm/63.07 sqm
7.92 sqm

3 Bedroom 23 80.0 sqm 12.33 sqm/ 7.30 sqm/ 99.63 sqm/105.42 sqm
17.50 sqm 7.92 sqm

NOTE: All information above reflects the typical layout per unit type (2nd – 6th floor). The service area varies
depending on the location of the unit. The row of Unit X01- X12 (i.e. 201-112) have 7.92 sqm service area
while Unit X14-X23 (i.e. 214-223) have 7.30 sqm. The 3BR gross areas also vary because of varying balcony
sizes. Rear 3BR units (southwest) have three (3) balconies totaling to 17.50 sqm while front 3BR units have 2
balconies with 12.33 sqm.


Turnover Finishes
Floor Finishes Toilet & Kitchen Fixtures
Living, Dining & Kitchen Ceramic tiles with baseboard Water Closet Top flush, one-piece type
Bedrooms Narra wood parquet with baseboard Lavatory 2BR 48 sqm 2BR 51 sqm 3BR 80 sqm
Balcony Ceramic tiles with pebble washout • Under • Under • Under
Toilet Unglazed ceramic tiles counter counter counter
Wall Finishes type type type
Interior Walls Painted finish
lavatory lavatory for lavatory
Toilet Painted plain cement finish above
forT&B 1 T&B 1 for T&B
wall tiles
• Wall hung 1&2
Ceiling Finishes
Living, Dining & Kitchen Painted plain cement finish type
Bedrooms Painted plain cement finish lavatory for
Toilet Painted ficemboard ceiling
T&B 2
Kitchen Area Granite finish countertop with cabinet Shower Head & Fittings Exposed shower & mixer type
system Soap & Toilet paper White, recessed type
Door holder
Entrance Door Wooden panel door on metal jamb Kitchen Sink Single bowl stainless steel with drain board
Bedroom Door Wooden door on metal jamb Kitchen Faucet & Fitting Gooseneck type
Toilet Door Wooden door on metal jamb Toilet exhaust Ceiling-mounted exhaust fan
Balcony Door Aluminum framed glass panel (with Kitchen exhaust fan Range hood provision
insect screen)
Windows Aluminum framed glass panel with
insect screen (except awning
windows)
Finishing Hardware
Main Door Lockset Lever type keyed lockset
Bedroom Lockset Lever type keyed lockset
Toilet Lockset Lever type privacy lockset


Payment Terms
Reservation Fee Php 20,000

Minimum Down payment 10%

Payment Scheme will apply:
10% Discount on Cash Payment
2% Discount on 10-90 payment term

Balance may be settled through in-house or bank financing

2% PDC discount will be applied provided complete documents
And PDCs are submitted within 30 days from reservation date.


DISCLAIMER:
In its continuing desire to improve the project, DMCI
Homes reserves the right to change produce features,
prices and terms without prior notice and approval.
Floor plans and perspectives depicted in this
presentation are for demonstration purposes only and
should not be relied upon as final project plans.


End of Presentation

Happy Selling 


Project Briefing: 130-Unit Mid-Rise Condo in Quezon City

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Project Briefing: 130-Unit Mid-Rise Condo in Quezon City