Flair towers project brief 10.21.10


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Flair towers project brief 10.21.10

  1. 1. OVERVIEWADDRESS: Reliance corner Pines Street, Brgy. Highway Hills, Mandaluyong CityLAND AREA: Approximately 1.4 HATYPE OF DEVELOPMENT: High-Rise Residential Condominium 2 Buildings, 41 Stories each Single Loaded, Double Row, Resort ThemedUNIT TYPES: Studio, 1-BR, 2-BR and 3-BRTOTAL UNITS: 2,192 units (1,096 units per building )NO. OF PARKING LOTS: approximately 1,400 slots (~64%)OPEN SPACE: 70% of land area (approx. 10,300 sqm)
  2. 2. LOCATION MAP Address: Reliance corner Pines Street, Brgy. Highway Hills, Mandaluyong City How to get there: FROM MAKATI VIA EDSA Make a right turn at Reliance Street FROM BONI VIA PIONEER Make a left turn at Sheridan Street and another left turn to Reliance Street FROM ORTIGAS VIA SAN MIGUEL AVE. From San Miguel Ave, proceed to Mayflower Street, until the Intersection with Reliance Street
  3. 3. NEARBY ESTABLISHMENTS KMS./ MINS. KMS./ MINS.BUSINESS CENTERS COMMERCIAL CENTERS• Ortigas Center 1.2kms/ 5mins. • Shangri-La Mall 0.7kms/ 3mins.• Makati CBD 4.5kms/ 17mins• Bonifacio Global City 5.0kms/ 19mins. • Starmalll 1.0kms/ 4mins. • Robinsons Place Pioneer 1.0kms/ 4mins.SCHOOLS • SM Megamall 1.3kms/ 5mins.• Lourdes School, Mandaluyong 1.0kms/ 4mins. • The Podium 1.8kms/ 7mins.• UA &P 1.2kms/ 5mins. • Robinsons Galleria 2.0kms/ 8mins.• Poveda Learning Center 2.0kms/ 8mins • Metrowalk 2.4kms/ 9mins.• St. Paul College Pasig 2.3kms/ 9mins • Rockwell Center 3.0kms/ 12mins.• La Salle Greenhills 2.8kms/ 11mins • Tiendesitas 3.4kms/ 14mins.• ICA 4.4kms/ 17mins • SM Super Center 3.4kms/ 14mins.• Xavier School 4.5kms/ 17mins • Greenhills Shopping Center 3.5kms/ 14mins. • Eastwood City 6.5kms/ 25mins.HOSPITALS• The Medical City 3.2kms/ 12mins• Cardinal Santos Hospital 4.2kms/ 16mins
  5. 5. FLAIR TOWERS is….What The only private and genuine resort-inspired high-rise condominiumHow That features the abundant outdoor and indoor amenities paired with DMCI Homes’ unique building design technology, the Lumiventt advantageWho For young and discerning urban familiesWhy Aspiring for exclusivity, a natural home setting, quality community living and a balanced home and work lifeWhere At the Ortigas-Mandaluyong central business districtWhen In a time of limited housing options
  6. 6. GENUINE RESORT-INSPIRED LIVINGFrom the grand arrival area to the distinct and abundant outdoor amenities and landscaping,residents are sure to imbibe the genuine resort and country–club feel of Flair Towers. Thevarious amenities are also specifically designed and chosen to provide venues for communityliving and social interaction among residents and sustain the active lifestyle of our residents.These are centrally located and easily accessible to all residents to create a sense of unitythroughout the development. Elevated infinity pools, water walls, skylight arbors, lighted poolwalkways and decks are just some of the distinct features of the Central Amenity Core.
  7. 7. LIVING THE COSMO LIFESTYLEFor the urban dweller, amenities such as the Sky Lounge and the landscaped roof deck isthe perfect place to enjoy the city skyline. Another real treat for our residents will be thebalconies in all units for them to have intimate moments against the city backdrop.
  8. 8. GREEN LIVING DESIGN TECHNOLOGYThe Lumiventt Building Design TechnologyEach of the two high-rise towers comes with SkyPatios, Central Atriums and Breezeways in everyfive floors, all contributing to the garden setting andmaximum influx of natural air and light into thebuildings.
  9. 9. STRATEGIC LOCATIONLocated at the center of Metro Manila, Mandaluyong City is nicknamed are "Tiger City of thePhilippines" and "Metro Manilas Heart“ because it lies in the middle of the ‘Golden Triangle’ of Makati,Manila and Quezon City and straddles Metro Manila’s economic beltway that is EDSA. In effect, FlairTowers provides its residents the luxury of time and convenience as it is centrally located and withinminutes from the Ortigas, Mandaluyong and Makati CBDs.
  10. 10. WORRY-FREE LIVINGIt’s the only exclusive high rise residential village in the area that’s gated, guarded24/7 for residents’ security and peace of mind. All units are finished and turnoverspecifications allow for immediate move-in. Our property management officeprovides the round the clock upkeep and maintenance of common areas.
  11. 11. INVESTMENT POTENTIALCentrally located and within minutes from the Ortigas, Mandaluyong and MakatiCBDs and numerous BPO companies, Flair Towers is the ideal melting pot for theworkforce within these areas. Aside from savings on gasoline, cost of commute, timeand energy efficiency due to its building design, the property also poses greatleasing potential due to its proximity to major shopping establishments andeducational institutions. All these benefits are well within an affordable pricingpackage indicative of the developer.
  14. 14. EARLY NESTERSDemographicsDecision makers either early nesters or newly wed couples, end-users or upgraders with grossmonthly household income of Php100,000 to Php180,000 aged 30 to 40 years old withchildren (in their toddler – early puberty years from pre-school to grade school).PsychographicsThey are ready to move up and move into a new home as they seek to provide not only thebest home environment for their families but also enjoy the benefits of being part of a thrivingcommunity while pursuing their flourishing professional careers.
  15. 15. COMPETENT INDIVIDUALSDemographicsThese are modern, upwardly-mobile individuals (late 20’s, within 30’s) who desire an idealhome and community environment while still enjoying the privileges of in-city/ cosmopolitanliving. They are looking for modern communities with abundant recreational facilities.PsychographicsThey are competent individuals, career-oriented professionals, executives and city-dwellers,who are seeking homes proximate to their place of work and near business and commercialcenters. – need for a sense of achievement – they take great pride in the fruits of their labor. – require recreational facilities that can sustain their very active lifestyle.
  16. 16. INVESTORSDemographics Those who desire to invest in and upgrade to ideal halfway homes for immediate or future use.These include parents seeking for the right second home for their children who will soon bestudying and/or working in the city, as well as OFWs who are looking at having a second homein the city or an investment.PsychographicsThey are cocooners, parents that are practical, who are seeking homes that can provide theirchildren with security, comfort and peace of mind. They want to feel that though they are notthere, their children or loved ones are properly taken cared of and have everything that theycould possibly need.
  19. 19. OUTDOOR AMENITIES CONCEPT Resort and Country-Club Like Amenities1. Playcourt 4. Picnic Grounds 7. Lounge Pool 10. Lap Pool2. Jogging Trail 5. Pavilion 8. Palm Promenade 11. Sky Lounge3. Playground 6. Alfresco View Deck 9. Kiddie Pool 12. Landscaped Roofdeck
  20. 20. ACTIVE ZONE
  21. 21. POOL ZONE
  22. 22. LOUNGE POOL
  23. 23. KIDDIE POOL
  25. 25. INDOOR AMENITIES CONCEPT In-City Living•Grand Lobby with Wifi Connection•Open Lounge Areas with Wifi Connection•Music Room with Instruments in South Tower•Function Rooms in each building•Fitness Gym•Sky Lounge in each Tower•Roof decks (The Observatory) in each Tower
  26. 26. ARCHITECTURAL THEMEARCHITECTURAL DESIGN: Modern Tropical“…balance between nature and structure.”“… Offering sensuous qualities universally desired in homes. It alsodelights with inviting courtyards - a private, rhythmic space topause, repose and rejuvenate. And these courtyards are alsoplayful intermediaries for natural light and breeze to permeate theliving spaces while enhancing the sense of spaciousness and visualinterest.”“…bringing outdoors indoors.”“…Natural light is focused, filtered to define and enhance spatialexperiences. The whole concept of the design revolves around thebasic elements of life : Light , Water and Space.”“… It involves a return to clean and simple rectilinear modernistforms, coupled with an emphasis of lush landscaping.”“… unifying the building and the landscape, they exploit thepleasure of living in the tropics. It’s a fully seamless integration ofthe lush landscape and the modern structures.”
  29. 29. BUILDING FEATURES• Single Loaded Corridors• Sky Patios and Central Atriums every 5 floors• Breezeways at the end of each floor• Sky Lounge and Observation Deck at the Roofdecks• 4 level Basement Parking• Fire Cabinets in every Level• 6 High Speed Elevators per building• Garbage rooms per floor (inside the electrical room)
  30. 30. DEVELOPMENT FACILITIES• SECURITY – Lighted Perimeter fence design is higher than the existing standard height of 2.0 meters. – Entrance gates with guard houses and car barriers, which include ample functional lighting for the guards to see the stickers of approaching vehicles. – CCTV cameras at strategic locations (i.e. guardhouse, elevators). – A 24/7 roving security. – Back-up power for all security features• UTILITIES – Individual mail boxes with keys located in a centralized mail room / area. – Parking slots to include wheel stopper – one set per slot – Available features for disabled persons – Back-up power for common areas – Garbage rooms per floor (inside the electrical room). – Automatic fire sprinkler and fire suppression systems at hallways – Fire annunciator system per floor level. – Fire hoses at the hallway near the stairwells
  31. 31. PROPERTY MANAGEMENT OFFICE • General maintenance of common areas • Roving security personnel for common areas • Move-in assistance • Organizing of community events • Utilities application and payment assistance • Realty Tax payment assistance • Taxi call-in service • Leasing Program * • Newspaper delivery * *Services for a fee
  32. 32. FLOOR PLANS
  33. 33. GROUND LEVEL
  35. 35. TYPICAL UPPER LEVELS Note: Atrium is located at atrium levels
  36. 36. UNIT LAYOUTS
  37. 37. AGROSS AREA 41.50 sqm
  38. 38. BB
  39. 39. A AGROSS AREA 60.00 sqmGROSS AREA 60.00 sqm
  40. 40. B BGROSS AREA 60.00 sqm
  41. 41. DELUXE
  42. 42. GROSS AREA 76.00 sqm
  43. 43. UNIT TYPES & FEATURES as of October 12, 2010 Unit Types Approx. Unit Area Studio 24.00 SQM 1-Bedroom A 32.00 SQM 1-Bedroom B 29.00 SQM 2-Bedroom A 48.00 SQM 2-Bedroom B* 48.00 SQM 2-Bedroom Deluxe 52.00 SQM 3-Bedroom 66.50 SQM • Provision for split type air-conditioning in the living area. •Provision for washing machine inside the unit. •Provision for Telephone and Cable TV . •Provision for range hood for all units – all units*Korean layout
  44. 44. TURNOVER FINISHES as of October 12, 2010 STUDIO UNITS 1- BEDROOM UNITS 2-BEDROOM UNITS 3-BEDROOM UNITS RESIDENTIAL AREA (24 sqm) (29 and 32 sqm) (48 and 52 sqm) (66.5 sqm)FLOOR FINISHES Living, Dining and Kitchen Vinyl planks with baseboard Ceramic tiles with baseboard Bedrooms not applicable Vinyl planks with baseboard Balcony Ceramic tiles with pebble washout (where applicable) Toilet Unglazed ceramic tilesWALL FINISHES Interior Walls Painted finish Toilet Painted plain cement finish above tileCEILING FINISHES Living, Dining and Kitchen Painted plain cement finish Bedrooms Painted plain cement finish Toilet Painted plain cement finishSPECIALTIES Kitchen Area Granite finish kitchen countertop with cabinet system Toilet and Bath Mirror Cabinet Granite finish lavatory countertop for T&B 1
  45. 45. TURNOVER FINISHES as of October 12, 2010 STUDIO UNITS 1- BEDROOM UNITS 2-BEDROOM UNITS 3-BEDROOM UNITS RESIDENTIAL AREA (24 sqm) (29 and 32 sqm) (48 and 52 sqm) (66.5 sqm)DOORS Entrance Door Wooden panel door on metal jamb Bedroom Door not applicable Wooden door on metal jamb Toilet Door Wooden door with louver on metal jamb Balcony Door Aluminum framed glass panel (where applicable)WINDOWS Aluminum framed glass panelFINISHING HARDWARE Main Door Lockset Lever type keyed lockset Bedroom Lockset not applicable Lever type keyed lockset Toilet Lockset Lever type privacy lockset
  46. 46. TURNOVER FINISHES as of October 12, 2010 STUDIO UNITS 1- BEDROOM UNITS 2-BEDROOM UNITS 3-BEDROOM UNITS RESIDENTIAL AREA (24 sqm) (29 and 32 sqm) (48 and 52 sqm) (66.5 sqm)TOILET & KITCHENFIXTURES Water Closet Top flush, one-piece type Under Counter Type Under counter type and wall-hung with Lavatory Wall hung type (48 sqm) semi pedestal (52 & 66.5 sqm) Kitchen Sink Single Bowl Single Bowl with Drain Board Kitchen Faucet Lever Type Shower Head and Exposed bath and shower mixer Fittings Soap Holder White, Recessed type
  47. 47. UNIT MIX & PRICE RANGE Gross LIST Price (As Area reflected in Pricelist) Unit Area (sqm, Unit No of (sqm, more incl. Type Units % Description / Location or less) Balcony) Low HighStudio 252 23 Regular Studio Unit Layout 24.00 24.00 1.96 Mn 2.49 Mn1 BR A 60 5 1-BR End unit with balcony 32.00 41.00 2.33 Mn 3.28 Mn1 BR B 60 5 1-BR End unit without balcony 29.00 29.00 2.29 Mn 2.43 Mn Regular 2-BR Unit Layout 48.00-2 BR A 384 35 48.00 3.06 Mn 3.89 Mn (certain units with balcony) 60.002BR B 82 7 Korean 2-BR Unit Layout 48.00 60.00 3.24 Mn 3.78 Mn2 BR 14 2-BR Unit with 2 T&B, withoutDeluxe 158 balcony 52.00 52.00 3.47 Mn 4.29 Mn3BR 100 9 Regular 3-BR Unit Layout 66.50 75.50 5.14 Mn 5.72 MnTotal 1,096 100
  48. 48. PAYMENT TERMS AND OTHERSELLING DETAILSReservation Fee Php 20,000Minimum Downpayment 20%New payment scheme will apply: 10% discount in cash payment 4% discount on 30-70 payment term 5% discount on 40-60 payment term 6% discount on 50-50 payment term No discount on 20-80 payment termBalance may be settled through in-house or bank financing.For DP more than 50%, the applicable discount and factor rates shall be basedon 50% DP.2% PDC discount will be applied provided complete documents and PDCs aresubmitted within 30 days from reservation date.Target RFO date = February 2014 As per Memo # FIN-10-07-001
  49. 49. PAYMENT TERMS AND OTHERSELLING DETAILSSpecial Discount for 2BR & 3BR units• 3% Discount for FIRST 100 2-BR & 3-BR unit reservations (total reservations).• The discount will be applied to the list price.• Additional/succeeding discounts on cash and other payment terms will still bein effect.• Multiple purchases of Studio and/or 1-BR units are NOT considered as a 2-BRor 3BR purchase.•Upon reaching the first 100 units or until 6:00 PM of November 9, 2010, the 3%discount will no longer be in effect.Online Availability Charts• Availability charts will now be available online.
  51. 51. FLAIR TOWERS LIGHT RESIDENCES GATEWAY REGENCY TWIN OAKSLand Area 1.4 Has. 3.2 Has. 2.96 Has. 2.6 Has.No. of Bldgs. 2 Bldgs. 3 Bldgs. 2 Bldgs. 2 Bldgs.No. of Floors 41 Flrs. 39-40 Flrs. 28 Flrs. 43 Flrs.Total Units 2,192 units 3,702 unitss 426 units 396 units -No. of Units/ Floor approx. 26-30 units 40 units 12 unitsStudio (Size and %) 24 sqm – 23% 20sqm - 27% 28.9 sqm - 12% 31-31.5sqm - 61%Studio Premium (Size and %) - - - 35.55 sqm - 22% 41.50 & 29 sqm –1BR (Size and %) 23.5-27.37 sqm - 67% 31.4-35 sqm - 73% - 10%2BR (Size and %) 48 & 60 sqm - 42% 32.4 sqm - 5% 53.4 sqm - 15% 47.3 sqm - 17%2BR Deluxe (Size and %) 52 sqm – 14% - - -3BR (Size and %) 76 sqm – 9% 74.67 sqm - -Parking Slots and Ratio 1,400 – 64% 515 – 13.9% 268 - 31% -Parking Price P 510,000 P 700,000 P 700,000 -
  52. 52. FLAIR TOWERS LIGHT RESIDENCES GATEWAY REGENCY TWIN OAKS PLACE young family/ young couple/ young professionals young professionals professionalsTarget market upgraders professionals Investors/ OFW Investors/ OFW Investors/ OFW Convenience - Lifestyle Center - Part of a 6-hectare mixed Exclusive, medium density Part of a 21-hectare mixed use SM Mall at the ground floor with use development (Pioneer development development (Greenfield district) over 48 stores Cybergate Complex) The countrys first future-ready 5 Star Hotel Living made The Lumiventte Design Technology home built with fiber optic wireless affordable system ("Smart of Home System") Abundant and unique amenities at the central amenity core (70% of Floor to ceiling height of 3.2m Fully-fitted Fully-furnished units land area) versus industry standard of 2.8 mUnique Selling Proposition Indulgent Amenities - Biggest Residential tower was turned 45 Competitive pricing per square resort type development in the degrees to maximize views, meter area (3.2 hectares and 65% lighting and ventilation open space) Flexible DP montly payment term Unbeatable value - Affordable highest parking slot to tenant ratio due to longer RFO date (50 selling price (TCP) and low MA at 60% in the area months), Pag-ibig payment term due to small unit sizes financing located just beyond EDSA to guarantee privacy yet near Strategic Location -Transit- 45% glass ratio compared to enough commercial establishments oriented, connected to MRT Boni industry standard of 30-35% to ensure convenience of in-city Station living
  54. 54. FLAIR TOWERS LIGHT RESIDENCESLand Area 1.4 Has. 3.2 Has.No. of Bldgs. 2 Bldgs. 3 Bldgs.No. of Floors 41 Flrs. 39-40 Flrs.Total Units 2,192 units 3,702 unitssNo. of Units/ Floor approx. 26-30 units 40 unitsStudio (Size and %) 24 sqm – 23% 20sqm - 27%Studio Premium (Size and %) - - 41.50 & 29 sqm –1BR (Size and %) 23.5-27.37 sqm - 67% 10%2BR (Size and %) 48 & 60 sqm - 42% 32.4 sqm - 5%2BR Deluxe (Size and %) 52 sqm – 14% -3BR (Size and %) 76 sqm – 9% 74.67 sqmParking Slots and Ratio 1,400 – 64% 515 – 14%Parking Price P 510,000 P 700,000
  55. 55. OUTDOOR AMENITIES FLAIR TOWERS LIGHT RESIDENCES•3 pools •Childrens playground•Jogging paths •Jogging paths•Picnic Grounds •Landscaped gardens and water features•Basketball Court •3 pools•Playground•Barbecue Pits•Pavilion•Sky Lounge and Observation Decks
  57. 57. TYPICAL FLOOR PLANFlair Towers 26 – 30 units per floor 6 elevatorsLightResidences 38-40 units per floor 4 elevators Not to scale
  58. 58. UNIT LAYOUTSFLAIR TOWERS LIGHT RESIDENCESStudio Unit – 24 sqm Studio Unit – 20 sqm Not to scale
  59. 59. UNIT LAYOUTSFLAIR TOWERS LIGHT RESIDENCES 1BR Unit – 29 sqm 1BR Unit – 27 sqm Not to scale
  60. 60. UNIT LAYOUTSFLAIR TOWERS LIGHT RESIDENCES 2BR Unit – 60 sqm 2BR Unit – 31.75sqm Not to scale
  61. 61. FOR INVESTOR MARKET: Mandaluyong Area LEASING RATES (as of March 15, 2010)
  62. 62. LEASING OPPORTUNITY FOR UNFURNISHED UNITS MONTHLY RENTAL RATES FLAIR TOWERS (indicative monthly DP) GATEWAY GARDEN SOHO CENTRAL GA TOWERS UNIT TYPE FLOOR AREA RANGE HEIGHTS (DMCI Homes/ Reliance (Century Properties/ Shaw (Robinsons Land/ Pioneer (Globe Asiatique/ EDSA) St.) Blvd.) St.)Studio Unit 29.8sqm - 33.4sqm - 12,750.00 - -Studio Unit 24sqm 10,391.11 - - -1BR Loft Unit 32sqm - - 15,000.00 -1BR Unit 43sqm - 45sqm - 17,650.00 - -1BR Unit 41.50sqm 15,558.342BR Loft Unit 40sqm - - - 16,000.002BR De Luxe 45sqm - 61.5sqm - 21,400.00 - 18,000.002BR Suite 64sqm - 71.6sqm - 27,250.00 30,000.00 -2BR 60sqm 17,381.10 - - -2BR Deluxe 52sqm 18,818.29 - - -3BR 76sqm 27,410.10 - - -Association Dues/ sqm 45.00 65.00 Inc. in Rental Rates 45.00Parking Rates wih Dues 2,500.00 3,700.00 3,800.00 3,000.00 pools, jogging paths, basketball court, playground, barbecue pool, gym, spa, functionNotable Property pits, pavillion, gym, rooms, laundry shop, and pools, jogging path, pool, gym, spa,Amenities daycare, laundry, two (2) floors commercial playground, gym commercial area meeting rooms, sky area lounge, observation decks
  63. 63. Thank you!