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[object Object],[object Object],[object Object],Provides an Additional Engine for  Accelerating Brand Growth
[object Object],•  A ssess:   The market and promotional situation   – Define the target audience and survey the environment   – Determine the positioning, objectives & strategy   – Communicate with key high volume prescribers (ad boards) •   I mplement:  The new campaign or tactic   – Refine marketplace information   – Get the message and promotional materials out •  M easure:  Candid, collaborative internal analysis   – With rep & high volume prescriber ad boards (where appropriate)   – Analysis of overall impact   – Adjust messaging and materials
[object Object],Promotional    – Visual aids for sales force utilization    – Healthcare provider and direct-to-patient journal advertising    – Exhibit booth materials/programs (panels, literature, speakers)    – Direct mail (flat and dimensional)    – Video programs (eg: lunch and learn DVDs)    – Sales training materials (eg: annotated visual aids)   •  Medical Education   – Patient and provider education materials (meetings, print   materials, video materials)   – White papers •  Market Research   – HVP advisory boards    – Qualitative (eg: phone surveys reviewing visual aids)
A self-sufficient,  “can do”  and fun group of professionals A history of  significant contributions  to the long-term  growth of brands  through persuasive communications An established record of working with  key high volume prescribers  for the betterment of clients’ brands A team of  established  creative professionals with  proven  pharmaceutical branding and promotional experience A record of  excellence  with the ability to offer small agency cost-efficiency  and service with big agency talent and  expertise Why NorStar?

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  • 1.
  • 2.
  • 3.
  • 4.
  • 5. A self-sufficient, “can do” and fun group of professionals A history of significant contributions to the long-term growth of brands through persuasive communications An established record of working with key high volume prescribers for the betterment of clients’ brands A team of established creative professionals with proven pharmaceutical branding and promotional experience A record of excellence with the ability to offer small agency cost-efficiency and service with big agency talent and expertise Why NorStar?

Editor's Notes

  1. Stability - Team together for average of 6 years Our mission is to provide the high level of quality offered by larger agencies without the big teams and big costs
  2. Process we use when launching a product, new indication or even a new project Provides for a disciplined methodology
  3. Always maintaining mantra for quality and cost effectiveness, this is what we do while always maintaining brand integrity
  4. We offer complete satisfaction with every project.