2. Time Innovators Early Adopters Early Majority Late Majority Laggards “ Visionaries” “ Pragmatist” “ Conservative” “ Skeptic” Applying Adoption Life Cycle to Change Efforts The “chasm” is where most technology transfer (change) efforts fail “ Techies” New stuff is cool! End-user enthusiasts examine new product or technology with great interest, experiment with its use. Early adopters watch them. Will it make a difference? Explore how a new product might help them gain a strategic advantage. Put time in to see if can leverage POTENTIAL benefits of the innovation. I’ll try it once the bugs are worked out. Watch early adopters figure out how to use new product. Want some predictability of results. Want innovator to know their issues and adapt product to them- willing to learn new skills. I’ll try it once it has been completely figured out out by other users. Don’t want to learn new skills. Bundle it all together. Make it easy for me. Switch when becomes tough to operate the old way. Don’t bother me. I’ll switch when I have no other choice at all, when incentivized or forced.
