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B2C	Analy*cs	
Anand	Jain
Why?	
If	you	don’t	measure	it,	you	can't	
improve	it
User	lifecycle
•  Acquisi*on	
•  Ac*va*on	
•  Engagement	
•  Mone*za*on	
•  Reten*on	
•  Churn	
We’ll	cover
Cohorts
Cohort	report
Cohort	types	
•  Reten*on	Cohort	
•  How	many	of	my	first	*me	users	came	
back	
•  Feature	Cohort	
•  Helps	determine	s*cky...
Funnels
Funnel	report
Funnel	trends
Funnel	splits
Segmenta*on
Segment	your	users		
•  Users	acquired	via	a	Facebook	campaign	in	Oct	who	transacted	3	or	
more	*mes	in	Nov	and	Dec	but	no...
Segment	growth
Mobile	metrics
Mobile	metrics	
•  DAU,	WAU,	MAU	
•  How	many	ac*ve	users	on	a	daily,	
weekly	and	monthly	basis	
•  DCU,	WCU,	MCU	
•  How	...
Mobile	metrics	
•  S*cky	Quo*ent	
•  DAU	over	MAU	
•  Revenue	
•  DPU	over	DAU	
•  ARPDAU	
•  App	Uninstall	–	how	many	
un...
Ques*ons?	
Anand	Jain
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B2C Analytics by CleverTap for Hackers and Founders

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Whether you're responsible for a website or a mobile app, there are certain key metrics you should be tracking.

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B2C Analytics by CleverTap for Hackers and Founders

  1. 1. B2C Analy*cs Anand Jain
  2. 2. Why? If you don’t measure it, you can't improve it
  3. 3. User lifecycle
  4. 4. •  Acquisi*on •  Ac*va*on •  Engagement •  Mone*za*on •  Reten*on •  Churn We’ll cover
  5. 5. Cohorts
  6. 6. Cohort report
  7. 7. Cohort types •  Reten*on Cohort •  How many of my first *me users came back •  Feature Cohort •  Helps determine s*cky quo*ent of a feature •  AMri*on Cohort •  How many of my customers uninstalled my app
  8. 8. Funnels
  9. 9. Funnel report
  10. 10. Funnel trends
  11. 11. Funnel splits
  12. 12. Segmenta*on
  13. 13. Segment your users •  Users acquired via a Facebook campaign in Oct who transacted 3 or more *mes in Nov and Dec but not in the last 2 weeks. •  Users who launched the app for the first *me in the past 30 days •  Users who have added Tacos to the cart at lunch *me but didn’t complete the purchase within 15 minutes past lunch *me Desirable vs. Undesirable segments
  14. 14. Segment growth
  15. 15. Mobile metrics
  16. 16. Mobile metrics •  DAU, WAU, MAU •  How many ac*ve users on a daily, weekly and monthly basis •  DCU, WCU, MCU •  How many conver*ng users on a daily, weekly and monthly basis •  D1, D3, D7 reten*on •  W1, W2, W3 reten*on
  17. 17. Mobile metrics •  S*cky Quo*ent •  DAU over MAU •  Revenue •  DPU over DAU •  ARPDAU •  App Uninstall – how many uninstalls, how long did they take to uninstall
  18. 18. Ques*ons? Anand Jain

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