Le Growth Hacking - Que Du Web
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My introduction to growth hacking during QueDuWeb conference, in June 2015
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Le Growth Hacking - Que Du Web
- 1. Le Growth Hacking Daniel Jarjoura @Djarjoura
- 2. Le Growth Hacking Daniel Jarjoura @Djarjoura #queduweb
- 3. DON’T WAIT THE END TO ASK QUESTIONS!
- 4. ABOUT ME 2013 -‐ Now STARTUPS / INVESTMENTS 2006 -‐ 2013 BUSINESS DEVELOPMENT PRODUCT MANAGEMENT 2000 -‐ 2006 COMPUTER SCIENCE ELECTRONICS
- 10. Growth Hacking
- 12. THAT’S THE BEST IMAGE I FOUND TO ILLUSTRATE GROWTH HACKING…
- 13. THE FAMOUS AIRBNB GROWTH HACKS
- 14. BEFORE LISTING YOUR COUCH ON AIRBNB, THERE WAS CRAIGSLIST
- 17. LESSONS LEARNED 1/ INEXPENSIVE ENGINEERING TECHNIQUES 2/ FOCUS ON GROWING USER/CUSTOMER BASE 3/ MEASURE AND LEARN
- 18. 1/ INEXPENSIVE ENGINEERING TECHNIQUES
- 21. THEY RAISED 300K$ AND BOUGHT A LOT OF ADVERTISING
- 22. WITH NO RESULTS
- 23. “P.S. : I LOVE YOU. GET YOUR FREE EMAIL AT HOTMAIL”
- 24. WHEN THEY SOLD TO MICROSOFT 1.5 YEARS AFTER LAUNCH, HOTMAIL HAD 12 MILLION USERS
- 25. 2/ FOCUS ON GROWING USER/ CUSTOMER BASE
- 26. “A GROWTH HACKER IS A PERSON WHOSE TRUE NORTH IS GROWTH” SEAN ELLIS
- 27. TWITTER
- 28. LINKEDIN
- 29. DROPBOX
- 30. 3/ MEASURE AND LEARN
- 32. ETSY’S A/B TESTING PRACTICES
- 34. THE TEST
- 35. THE RESULTS
- 37. IF YOU HAD TO REMEMBER JUST 3 THINGS
- 38. 1/ GROWTH HACKING IS NOT A METHODOLOGY, IT’S A PHILOSOPHY
- 39. 2/ GROWTH HACKER = VP OF MARKETING WITH A TECH BACKGROUND
- 40. 3/ GROWTH, GROWTH, GROWTH
- 41. AND IF YOU WANT TO GO FURTHER
- 46. THANK YOU SO MUCH FOR YOU ATTENTION! LET’S STAY IN TOUCH ;) @Djarjoura daniel@startup42.org+ 33 623 048 707