The document summarizes the concept of growth hacking, which involves using techniques from coding and engineering to achieve rapid growth. It provides examples of how growth hacking was used in the Indian film industry in the 1990s and at Apple for iTunes. Growth hacking emphasizes building marketing into the product and using data from testing and iteration to find winning strategies. The document argues that growth hacking applies not just to marketing but also to product innovation, improvement, and growing existing customers. It can be implemented in large companies as well as startups.

7. NAVIN DHANUKA
(FOUNDER & CEO)
SKY BUSINESS SCHOOL
www.sky.bba.mba

8. navin.dhanuka@gmail.com
9987752076

11. GROWTH
HACKER
MARKETING

12. SNOWBALL
EFFECT

23. Apple's $3 trillion
market value
is higher than
GDP of UK, India

26. HOW APPLE
DID
GROWTH HACKING
FOR
ITUNES.

30. IDENTIFY THE PERSON IN THE NEXT SLIDE

33. THE GREAT INDIAN GROWTH HACKER MARKETER
SOORAJ BARJATYA

34. THE YEAR
WAS
1994

35. GROWTH HACKING TO BE INTRODUCED IN
INDIAN CINEMA.

36. CINEMA WAS IN DECLINE IN INDIA
DUE TO IMPROVED
CABLE TELEVISION, HOME VIDEO &
FILM PIRACY.

37. THE BEGINNING OF A REVOLUTION IN
THE INDIAN FILM DISTRIBUTION SYSTEM

38. WAS RELEASED IN ONLY ONE THEATRE – LIBERTY THEATRE

39. LATER WAS RELEASED IN SMALL NUMBER OF THEATRES
THAT AGREED TO UPGRADE THEIR FACILITIES.

40. DUE TO GREAT DEMAND, MANY THEATRES
UPGRADED TO GET THE FILM.

41. NO VIDEO CASSETES WERE MADE OR RELEASED

42. TICKET
PRICES
WERE
RAISED.

43. UPGRADED
THEATRES
BROUGHT PEOPLE
BACK WHO HAD
BEEN LOST TO
TELEVISION.

44. NO VULGARITY INVITED MIDDLE CLASS FAMILY PATRONS
BACK TO THEATRE.

45. CROSSED BETWEEN:
Rs. 2 BILLION to Rs. 2.5 BILLION

46. GROWTH HACKER MARKETING
Is
MADE IN INDIA

49. YOGA

50. DOCTORS

51. SOFTWARE

58. TECHNOCRATS
who became
TECHNOPRENEURS

59. SUCCESSFUL
BUSINESSMAN
AS WELL

61. • Creator of Ruby on Rails
• Co-Founder of Basecamp & HEY
• Best-Selling Author
• Le Mans class-winning racing driver
• Antitrust Advocate
• Investor in Danish Startups

66. Matt Mullenweg

75. 38 TIMES MORE FUND RAISING

77. SEAN ILLIS
COINED
THE
TERM
GROWTH
HACKER

78. WHAT IS
MARKETING
WITHOUT
GROWTH HACKING?

80. Before We Start Talking On
GROWTH HACKING
LET US TALK ABOUT
BLUE OCEAN

85. GROWTH HACKER MARKETING

86. LET’s UNDERSTAND
THE PERSONAS
INVOLVED.

87. PERSONAS INVOLVED
1. VPs of Marketing
(ANY INDUSTRY)

89. INSURANCE MARKETING

90. PERSONAS INVOLVED
2. HACKER
(Any Technology)

93. THE AUTHOR OF C PROGRAMMING LANGUAGE
AND
THE UNIX OPERATING SYSTEM

94. PERSONAS INVOLVED
3. BUSINESSMAN
(Any Business)

98. PERSONAS INVOLVED
4. ENTREPRENEUR
(Any Business)

103. PERSONAS INVOLVED
5. TECHNOCRAT
(Any Technology & Business)

109. GROWTH HACKER MARKETING

110. GROWTH

113. HACKER

116. MARKETING

119. GROWTH HACKER MARKETING

122. OLD MARKETING
v/s
GROWTH HACKER MARKETING

123. OLD MARKETING
100 YEARS OLD

124. BIRTH: 1990s

125. DEFINITION OF MARKETING:
We have to do SELL
more with less MONEY.

126. Product Development & Marketing
Were Two Distinct AND Separate
PROCESSES Earlier.

127. NOW GROWTH HACKER MARKETING
SEES MARKETING
BUILT-INTO THE PRODUCT ITSELF.

129. 1. AD Designs To Approve

130. 2. Buy Advertisements

131. 3. Plan Events

132. 4. Decide Events To Sponsor

133. 5. Pitch Reporters

134. 6. Press Release to Write

135. 7. Design To Creatives

136. 8. Approve Promotions

137. 9. Think about BRAND PENETRATION

138. 10. Think about Awareness

139. 11. Think about Earned Media

140. 12. Think about Added Value

141. 13. Think about Share Of Voices

142. THE TRADITIONAL MODEL OF MARKETING
HAS ALWAYS HAD A VP OF MARKETING
WITH TONNES OF MONEY.

143. WHAT THEY DO WITH THE MONEY?

144. 1. A GRAND OPENING

145. 2. A BIG LAUNCH

146. 3. A PRESS RELEASE

147. 4. A MAJOR MEDIA COVERAGE

148. 5. A BIG ADVERTISING BUDGET

149. 6. A RED CARPET

150. 7. CELEBRITIES

151. 8. TONNES OF CUSTOMERS IN A VERY SHORT
WINDOW OF TIME.

152. 9. IF IT DOES NOT WORK RIGHT AWAY,
WE CONSIDER THE WHOLE THING A FAILURE.

153. The New VPs
OF Marketing are
The Growth Hackers.

154. Growth Hackers
Are
Redefining Marketing

155. TOOLS OF INTERNET & SOCIAL MEDIA HAVE
MADE IT POSSIBLE TO:
→TRACK
→TEST
→ITERATE
→IMRPOVE MARKETING TO THE HEIGHTS OF SUCCESS.

157. What has
The Silicon Valley Culture
to do with the title of
Growth Hacking?

159. It emphasizes that
Coding & Technocracy
Are now an essential part of
Being
A Great MARKETER.

160. GROWTH HACKERS
ARE
A hybrid of
Marketer & Coder.

162. Because of
Growth Hacker
ENTIRE MARKETING TEAM
Is Disrupted.

163. VP Of Marketing & Growth Hacker
A VP Of Marketing Today has a bunch of
NON-TECHNICAL MARKETERS
reporting to him.

164. VP Of Marketing & Growth Hacker
Growth Hackers are engineers
leading team of engineers.

167. MAKE
SOMETHING
PEOPLE
WANT.

182. TO ACHIEVE
A BILLION DOLLARS

184. 1860s

186. 46 Years

187. 1980s

189. 14 Years

191. 12 Years

193. 4 Years

195. 3 Years

197. 2 Years

201. People are achieving much more
in less time today than ever before.

202. They did it by
breaking conventions and
finding smarter ways
to get more done than anyone else.

203. They use "hacker" style thinking to figure out a shorter
path to success than others have ever noticed before.

204. Use "hacker" style thinking to figure out a shorter
path to success than others have ever noticed before

205. WHO CAN BECOME
A GROWTH HACKER?

206. GROWTH HACKING IS NOT JUST A NEW TOOL FOR
THE MARKETER

207. GROWTH HACKING CAN BE APPLIED TO
NEW PRODUCT INNOVATINON

208. GROWTH HACKING CAN BE APPLIED TO
CONTINUOUS IMPROVEMENT
OF PRODUCTS

209. GROWTH HACKING CAN BE APPLIED TO
GROWING
AN EXISTING CUSTOMER BASE

210. WHO ALL CAN BECOME
A GROWTH HACKER?

211. ONE
PRODUCT DEVELOPERS

212. TWO
ENGINEERS

213. THREE
DESIGNERS

214. FOUR
SALES PEOPLE

215. FIVE
MANAGERS

216. SIX
ENTREPRENEURS

217. SEVEN
EDUCATIONISTS

218. EIGHT
OPEN SOURCE

219. NINE
SPORTS

220. TEN
MOVIE-MAKERS

221. CAN BE IMPLEMENTED IN
A LARGE COMPANY

222. CAN BE IMPLEMENTED IN
A SMALL STARTUP

223. SUCCESS SECRETS OF
THE UNICORNS IS
GROWTH HACKING
CULTURE

224. THEIR SUCCESS WAS DRIVEN
BY TESTING OF NEW IDEAS
FOR PRODUCT DEVELOPMENT
AND MARKETING

225. AND THE USE OF DATA ON
USER BEHAVIOUR
TO FIND THE WINNING IDEAS
THAT DROVE GROWTH.

226. GROWTH HACKING IS AN ITERATIVE PROCESS

227. LEAN START-UP MODEL

228. AGILE SOFTWARE DEVELOPMENT MODEL

229. GROTHT HACKING LIFE CYCLE

230. AGILE SOFTWARE DEVELOPMENT → NEW BIZ MODELS
LEAN STARTUP → PRODUCT DEVELOPMENT
GROWTH HAKCING → CUSTOMER ACQUISITION,
→ RETENTION
→ REVENUE GROWTH