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Simon Norris' recent presentation at AmsterdamUX.
User Experience (UX) is now established as a core discipline with the digital design process. Businesses get the value of UX... or so they say. Yet, UX still remains confusing, complex and is misunderstood. How can we determine where UX fits within the product design process? How can we cultivate product mindfulness?
In this talk Simon described how thinking more broadly and deeply about experience helps to cultivate product mindfulness.