Foundation of Information System in Business Case Study 1: eCourier, Cablecom, and Bryan Cave: Delivering Value through Business Intelligence

1. Foundation of IS in Business
Case Study 1: eCourier, Cablecom, and
Bryan Cave: Delivering Value through
Business Intelligence
Presented by : DJAKPOU NGANSOP, MANTHO ASAH, MBELLA ELONG, Sylvie KEAFO–ON 1

2. Plan of Work
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3. Definition of terms
Business Intelligence: A set strategies, processing,
application, data, technology and technical architectures
which are used to support the collection, data analysis,
presentation and dissemination of business information
IT (information technology): A business sector that
deals with computing, including hardware, software,
telecommunications and generally anything involved in
the transmittal of information or the systems that
facilitate communication
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4. Definition of terms (Suite 1)
GPS (Global positioning system) : A satellite
based navigation system made up of a list of 24
satellites. It works in any weather conditions,
anywhere in the world.
CRM (Customer relationship management) is a
term that refers to practices, strategies and
technologies that companies use to manage and
analyse customer interactions and data throughout
the customer lifecycle, with the goal of improving
business relationships with customers, assisting in
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5. Definition of terms (Suite 2)
SPSS Statistics is a software package used for
logical batched and non-batched statistical
analysis. Long produced by SPSS Inc., it was
acquired by IBM in 2009. The current versions
(2015) are officially named IBM SPSS
Statistics.
A dashboard is an informative, easily
readable, usually one page, real-time user
interface that shows a visual representation of
data using graphs and charts.
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6. General ideas developed
eCourier, Cablecom and Bryan Cave
companies use business intelligence as
a tool for the satisfaction of their
customers. These enable them to gain
a strategic advantage over their
competitors due to innovative
applications of information
technologies.
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7. Enterprise’s profile
eCourier Cablecom Brayan Cave
– Online Courier enterprise ;
– Carry 2,000 packages
around London each day ;
– CEO & Cofounder: TOM
Allason;
– CTO & Cofounder: JAY
BREGMAN ;
– BI tools used : Allows
GPS tracking of couriers and
orders, Books 95% of
deliveries online, and Uses
SeeWhy software to spot
trends and anomalies
– A Swiss telecom company
– Uses online surveys to
retain customers
– Responds to complaints
and problems within 24 hours
– Director of customer
insight and retention:
Frederico CESCONI
– BI Tools used: SPSS
statistical software and
SPSS dimensions survey
research software.
_ A global law firm ;
_ Has 800 lawyers in 15
offices worldwide ;
_ CIO: John ALBER ;
– Optimizes resources while
delivering highest customer
value ;
– Allows lawyers to track
budgets in real time ;
–Provides diversity dashboard ;
– Enables firm to monitor client
needs ;
–Allows quick response to
demands
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8. Q.1 IT to the business success of
companies
Information technology can help all
kinds of businesses improve the
efficiency and effectiveness of their
business processes, managerial
decision making, and workgroup
collaboration, which strengthens
their competitive positions in rapidly
changing marketplaces.
Example of companies :
-eCourier : the use of GPS
technology, online Booking, and the
SeeWhy software allows the
company to keep real-time tabs on
customer satisfaction; and help it to
generate customer data more
quickly.
- Cablecom : used two softwares,
SPSS’s statistical software and
SPSS’s Dimensions survey
research software, to study
customer dissatisfaction and to
build a model that could flag when a
customer was at a high risk of
leaving.
- Brayan Cave: had
spreadsheets to help breakdown
the collection of fees and how much
profit was being made. The
company used business intelligence
tools to help lawyers track budgets
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9. Q.2 What other professions could benefit from a similar use of
these technologies, and how? Develop two different possibilities.
 Software development companies, Banking firms, Engineering firms,
Architecture firms ;
 Investment bankers could benefit from this type of BI. The fast pace of
the investment world requires information to be real-time and always
available. With something like this they would be able to provide their
customers with better and more up to date information, allowing for better
investment decisions ;
 Defense contractors could use this type of BI tool to gauge their ability to
handle a new contract. Tracking personnel and their hours worked on
other projects will give insight into how many people would be needed to
complete the project in the specified time frame
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10. Q.3 What other actions could be taken if that information were
available? Give some examples of these. Would you consider
letting some customers leave anyway? Why?
• Strengths: How many times
problem occurred and how
long does it took to fix the
problem
• Weakness: it may or may not
tell what the problem was.
SPSS’S STATISTICAL
SOFTWARE
• Strengths: After how many
months of service customers gets
dissatisfied- 9 months and When
customers switch most- between
12-14 months
• Weakness:why to wait till 7-9
months to find the problem
SPSS’S DIMENSIONS
SURVEY RESEARCH
SOFTWARE
• Focus more on innovation and keep the
customer more engaged:
Examples: Offer bonus to customers
subscribing bundled plans rather than
individual plan.
• Offer prizes with respect to the longevity of
the customer and their monthly bills.
• Offer plans of various age groups with
prizes to win on the best monthly consumer
PROPOSED ACTIONS
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 Actions could be
taken and some
examples of
these:

11. Q.3 What other actions could be taken if that information were
available? Give some examples of these. Would you consider
letting some customers leave anyway? Why?
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We will not consider letting some customers leave
Reasons:
 It is difficult to conquer a new customer but very easy to loss
him
 The loss of their customers may leads to a drop in the
market share at the profit of their competitors. Lead to a fall
in turnover realised and hence performance
 One satisfied customer bring more customers by words of
mouth

12. Latest offerings in business intelligence
technologies and their uses by companies.
Their uses by companies
 The internet of things is used by
companies to, everything from mobile
phones to refrigerators, washing machines
and even cars.
 3D Printing allows businesses to
manufacture three-dimensional solid
objects from a digital file.
 Companies used the Enterprise cloud for
data storage and synchronization for the
past few years.
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Latest offerings in BI technologies:
 The internet of things: increased
efficiency, open door to new business
opportunities and more security concerns.
 3D Printing: allows businesses to
manufacture three-dimensional solid objects
from a digital file, increased productivity
and creative, customizable new
designs, allows for remote cooperation
between colleagues, which increases the ability
to brainstorm ideas for faster product-
development cycles.
 The Enterprise Cloud: refers to a
firewall protected computer system which is able
to offer software, infrastructure and platform and
web services. offers more flexibility and
scalability than regular cloud computing, and is
noted for its cost efficiency, security, and easy-

13. Q.4 Reason of adopting and deploying innovative
technologies by some companies while others in the
same line of business do not?
organizational
factors that
affect the
adoption and
deployment of
IT
Leadership
characteristics
Organizational
characteristics
Characteristics
of Information
Systems (IS)
professionals
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 Leadership characteristics
Organizational leaders influence the
adoption of IT by virtue of their formal
authority. Leaders who are well informed
about emerging technologies can induce
other managers to consider their use.
 Organizational characteristics
For instance, awareness and enthusiasm
about emerging IT , comfort with their use
on part of managers, and the existence of
IT related experimentation and innovation
positively influence IT adoption
 IS professionals are convinced
about the usefulness of IT for the business
and can educate organizational leaders,
end users, opinion makers and other
powerful people about the same.

14. ThankYou For Your Kind
Attention !
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