Presentation to Outdoor Industry at the European Outdoor Summit, 17 October 2013 in Stockholm.
Abstract from the event program:
"Everywhere you turn these days there is a story on the promise of Big Data. Fact is, there is a wave of innovation in Big Data technologies under way that will affect our business. But are we really having a clear idea on how to use it to create new business?
Here in Europe, we're selling against Amazon, Google and other algorithmic commpetitors using spreadsheets and other manual methods. Nobody is talking about concrete use-cases or generating any new business value from Big Data. Until now.... Listen to Jason Radisson, in charge of a complex and forward looking initiative from Sport Scheck to grasp the huge untapped potential of tomorrow's e-commerce consumers."