19. 1. Content Is Key
Solve problems, inform, educate and entertain your audience.
Content Ideas:
• Best of Lists
• Basic How To’s
• Progress Updates
• Commentary on News Story or
Industry Developments
• Tell a Story About your Startup
• Share Insights from your Startup
and Team
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20. 2. Connect With Journalists / Bloggers
Reach out to influential journalists and bloggers
‣ Help A Reporter Out (HARO)
Find reporters who are looking for information & quotes for stories related to your startup.
‣ PRWeb / PR Newswire / PRLog
Get the attention of journalists and bloggers with a little storytelling in a press release.
‣ MyBlogGuest
Find influential blogs that are accepting guest posts.
‣ FollowerWonk
Find people on Twitter in different niches sorted by follower count.
‣ Befriend Celebrities
Niche celebrities Guy Kawasaki or Rand Fishkin—25 to 100 retweet
Cult celebrities Neil Gaiman or Amanda Palmer—100 to 1,000 retweets
Global celebrities Lady Gaga or Justin Bieber—1,000 to 100,000 retweets
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27. 9. Make Google Happy By Using Google+
http://www.blindfiveyearold.com/how-to-implement-rel-author
Google+ is an identity platform and rel=author is a digital signature.
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28. 10. Create Viral Product Features
Build features that require and/or reward sharing.
‣ DropBox
Clever use of psychology. Not selfish, sign up through me and we both get more!
‣ Pay With A Tweet
Incentivized LaunchRock landing pages are a good example.
‣ Badges and User Profiles
Get users to link to their profile like Dribbble. 28
29. 11. Nuke It!
http://www.senuke.com
‣ All-One-SEO Tool (Use With Caution!)
Niche research tool, article spinning and automated posting to:
- Article directories
- Video Platforms
- Social media sites
- Press release sites
- Forum profiles
- Web 2.0 profiles
- Bookmarking sites
- RSS feed directories 29
30. 12. You Need A Posse
Reach out to other people and create symbiotic relationships.
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