Customers are changing your business, dramatically. How to get closer to them and your employees? Start building a Happy Profit Happy People Company. Here's how!

1. The Purpose Initiative
est. 2014 by Talent Monitor
TALENT MONITOR
I N S P I R E T O T R A N S F O R M

2. The Purpose Initiative
THE CUSTOMER
IN CHARGE OF YOUR BUSINESS?

3. The Old Days
The Purpose Initiative
Customers were easy to reach, you managed the channel.
Sales was challenging but straightforward.

4. The Purpose Initiative
TODAY THE STORY HAS CHANGED
CUSTOMERS ARE HYPER-INFORMED, BETTER PREPARED.

5. The Purpose Initiative
THEY KNOW MORE
THEY EXPECT MORE
THEY CHANGE MORE

6. The Purpose Initiative
Welcome to the
CUSTOMER-LED ECONOMY

7. The Purpose Initiative
We have entered
THE AGE OF THE CUSTOMER
So we all became “customer centric”
“Customer experience” is the new holy grail
Companies are organising themselves around customers

8. The Purpose Initiative
MILLION SEARCH RESULTS
for “customer experience” on Google (2013)
19,9

9. The Purpose Initiative
CHIEF CUSTOMER EXPERIENCE OFFICER
VP, MEMBERSHIP EXPERIENCE
CHIEF EXPERIENCE OFFICER
CHIEF CUSTOMER OFFICER
VP, CLIENT & SOCIAL MEDIA EXPERIENCE

10. BETTER MEASURE
RESULTS?
The Purpose Initiative
ADDING
HEADCOUNT?
INVESTING IN
TECHNOLOGY?
How are you getting
CLOSER TO YOUR CUSTOMERS?

11. ADDING
HEADCOUNT?
The Purpose Initiative
How are you getting
CLOSER TO YOUR CUSTOMERS?
50% “Less vacancies after 2008 recovery”
-European Vacancy & Recruitment Report 2014

12. INVESTING IN
TECHNOLOGY?
The Purpose Initiative
How are you getting
CLOSER TO YOUR CUSTOMERS?
1in5 “Only 1 in 5 CRM projects increase revenue”
-CSO Insights

13. BETTER MEASURE
RESULTS?
The Purpose Initiative
How are you getting
CLOSER TO YOUR CUSTOMERS?
85%
“Of CFO/CIOs don’t know how to analyse
the big data they collect”
-KPMG Survey 2014

14. The Purpose Initiative
It’s time for organisations to transform
OR BE LEFT BEHIND

15. The Purpose Initiative
T h e q u e s t i o n t h e n a r i s e s :
HOW TO TRANSFORM?

16. The Purpose Initiative
88%
FIND GETTING CLOSER TO CUSTOMERS A TOP PRIORITY IN THEIR STRATEGY
FOR THE NEXT 5 YEARS (IBM GLOBAL STUDY).
OF CEO’s
72%
ALSO SAID THEY WERE TIRED FUNDING INITIATIVES THAT DON’T HAVE A CLEAR INDICATION
OF WHERE REVENUE INCREASE WILL COME FROM (FOURNAISE MARKETING GROUP)
OF CEO’s

17. The Purpose Initiative
S O T H E M E S S A G E I S C L E A R
GET CLOSER & PROVE IT
B U T …

18. The Purpose Initiative
71%
INDICATE THATTHEY ARE NOT ENGAGED ANYMORE ATTHEIR JOB (PROFILES
INT’L STUDY)
OF EMPLOYEES
50%
SAID THEY FEEL STRESSED AND UNTRUSTED AT WORK (SERV STUDY FLANDERS)
OF EMPLOYEES
HAVE A HIGH RISK TO DEVELOP A BURN-OUT (SERV STUDY FLANDERS)
68% OF EMPLOYEES

19. The Purpose Initiative
THERE IS A CONNECTION, OBVIOUSLY
HOW TO SOLVE THIS ISSUE?

20. The Purpose Initiative
ENGAGE PEOPLE EMPOWER PEOPLEPROVIDE A PURPOSE
How are you getting really
CLOSER TO YOUR CUSTOMERS?

21. PROVIDE A PURPOSE
The Purpose Initiative
How are you getting really
CLOSER TO YOUR CUSTOMERS?
WHY “People by WHY you do it, not what or how”
-Simon Sinek

22. The Purpose Initiative
How are you getting really
CLOSER TO YOUR CUSTOMERS?
ENGAGE PEOPLE
3 “Imperatives of engagement:”
• Autonomy
• Mastery
• Purpose

23. The Purpose Initiative
How are you getting really
CLOSER TO YOUR CUSTOMERS?
EMPOWER PEOPLE
5 “Dysfunctions of managers/teams:”
• Trust
• Conflict
• Engagement
• Accountability
• Results
-Patrick Lencioni

24. The Purpose Initiative
We bring you
THE PURPOSE INITIATIVE
Purpose Definition for Businesses
Engage People into Action
Empower Teams to Deliver Great Customer Experience

25. The Purpose Initiative
BUSINESS
Purpose Setting
Management Activation
Sales Activation
Operations Activation
{
PEOPLE
Coaching
Team Activation
Work Pleasure
{
NETWORK
Brand Activation
Happy Profit
Individual Coaching
Wake Up Call
{
3 THE PURPOSE INITIATIVES:

26. The Purpose Initiative
THE PURPOSE INITIATIVE RESULTS:
HAPPY PROFIT & HAPPY PEOPLE

27. –Dirk Minnebo
Managing Partner Talent Monitor &
The Purpose Initiative Founder
“Inspire to Transform
- that’s our mission.”
The Purpose Initiative

28. The Purpose Initiative
The Purpose Initiative
est. 2014 by TALENT MONITOR
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