Digital Marketing enthusiasts and marketers are looking forward to Google for their “Christmas and New year treats” eagerly. It can be anything, either a nice treat or a great shock of the year.

1. Effective content marketing for better online visibility in 2014
Digital Marketing enthusiasts and marketers are looking forward to Google for their “Christmas and New
year treats” eagerly. It can be anything, either a nice treat or a great shock of the year. Whatever it may
be, it is always good to be prepared as “a stitch on time saves nine”.
Year 2014 is going to more ‘’ friendly as per Google say. With the announcement of Hummingbird, they
made it very clear. Though it did not create any hassle for search engine optimization like the Panda or
Penguin updates, but searcher will be the point of consideration. Since marketing online is also a
complete consumer based activity, there is nothing to worry so far.
Content domination for sure…
Digital marketing agencies or personnel’s should take this into serious consideration that your content is
the one which is going to take you either up or down in the coming year. Go for quality over quantity
this time. For content writers, expand your horizon and research for more and more ways to make your
content the best. Also ensure that you shall end up writing content which is very much reader friendly
and attractive at the first impression. Go in-detail while preparing an article or any writing and avoid
information which is vague.
Do not get stuck with a style of writing as readers these have more option on the web than going
through your piece of writing. So adapt various styles of writing, sometimes direct or indirect or even
third party conversation. Though direct conversational mode is largely accepted, there is nothing harm
in experimenting with other ways than continuing the same old way.
Info-graphics are the hot cakes now. They are both, visually appealing and information filled. Compile
you set of data and trim them to shorter content, design it with an attractive art work matching your
requirement. Social media platforms are the best suited platforms to publicize your info-graphic.
Content strategy is what you require for the coming years to match up the changing marketing and
online trends. A sketched out content marketing will be beneficial for both social and search engine
marketing.
As Alan Watts says “The only way to make sense out of change is to plunge into it, move with it, and join
the dance.” Change your strategy, change your prior record, and change your style of work, because the
online world is changing every fraction of a second.