Making Boring Briefs Your Bitch - DAS, 3/3/16

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Digiday

Deacon Webster from Walrus' presentation from the Digiday Agency Summit in Miami FL - March 3, 2016.

Marketing

Why this is important for agencies:
• clients love it when you care about the little stuff
• audiences appreciate it
• completely changes agency culture

• 300x250 banner for lycra jogging shorts
• Facebook post about a sleep aid
• b2b web video
Theory in action:

Key takeaways:
• clients love it when you care
• audiences appreciate it when you care
• “caring” about the boring stuff
changes agency culture

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