Investing in improving The Publisher Experience, Digiday Programmatic Summit, November 2016

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Digiday

Justin Festa presentation at DPROG Palm Beach, FL, in November 2016

Marketing

Investing In Improving The Publisher Experience
Justin Festa
EVP of Digital

@LittleThingsUSA2
Optimize To Meet Advertiser Objectives
BRANDING
CONVERSION
CPC

@LittleThingsUSA3
Don’t Forget About User Experience
W 18-24
5.2 Million
W 25-34
9.2 Million
W 25-54
15.3 Million
W 55+
7.5 Million
SHARE RATE
3X Higher
LittleThings Audience:
67% Women

@LittleThingsUSA4
Always Be Testing
One change can impact:
• Site sessions
• Shares
• Page views per session
• RPM
A • B • C A • B • C • D

@LittleThingsUSA5
Wrap Up
Optimize To Meet
Advertiser Objectives
Don’t Forget About
User Experience
Always Be Testing

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