Andrew Sanders from Time Inc's presentation from the Digiday Publishing Summit in Barcelona - October 7, 2015.

1. MAKING IMPRESSIONS IS MORE IMPORTANT
THAN GENERATING THEM
ANDREW SANDERS
TIME INC.

2. CREATE VALUABLE EXPERIENCES

3. PLAY BEFORE BUSINESS PLANNING
INSIGHT BUILD MEASURE LEARN RECYCLE

4. LISTEN TO YOUR AUDIENCE

5. YOU ARE NOT THE AUDIENCE

6. THREE KEY TAKEAWAYS
LISTEN TO YOUR AUDIENCE
LEARN THROUGH EXPERIMENTATION
CREATE VALUABLE EXPERIENCES