Most of the advances in ad technology (RTB, private exchanges, SSP's, DSP's, etc) have centered around the buying and selling of remnant inventory, despite great efforts to find alternatives for the word “remnant.” Meanwhile, most digital ad spending and premium publisher revenue is still accomplished with email, spreadsheets, paper contracts, fax machines and manual data entry -- virtually no technology. Learn how this is evolving, what the largest buyers and publishers care about, and how programmatic efficiencies are being brought to the direct buying and selling of Class 1. Speaker: Ben Trenda, CRO, isocket @btrenda

1. Bringing Programmatic Efficiencies
to Class 1 Premium
Ben Trenda
CRO of @isocket
@btrenda

2. Publishers
Agencies/ Advertisers
Premium/ Direct Unsold/ Remnant

3. There’s a reason why Private Exchanges
don’t access the best inventory

5. Good but Different

6. Futures markets exist for a reason

7. Master Catalog. Digital IO’s. Identity Management.
Open API’s. Not another UI.

8. Property Specific. Premium. Reserved.
Fully Transparent. Point and Shoot. Easy.

9. RTB & Programmatic Direct Are A Cute Couple

10. Test & Scale
Use RTB / spot market to Learn

11. Over & Under Frequency Management

12. Dynamically decide what to serve

14. Care about how your sausage is made

15. Don’t wait until they make a car that flies

16. Ben Trenda
CRO @isocket
@btrenda
ben@isocket.com