Product Developmentfor Non-Technical Founders         Isaac Sukin
Talent OptionsType                 Hourly rateStudent              $20-40Outsourcing          $15-35Freelancer           $...
Where to Look•   PennApps•   Campus events•   General job boards•   Specialized job boards•   Social media•   LinkedIn•   ...
Attracting Engineers• Many top coders are bombarded by recruiters• Recognize that they might be doing most of the work at ...
How to Know Who to Hire• Strong communication skills  – Ask them to explain technical concepts in a way    anyone could un...
Working with Engineers• Try to learn their language• Work closely to develop precise  specifications and expectations• Giv...
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Technical Talent for Non-Technical Founders

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Presented by Isaac Sukin at an event by Dorm Room Fund and the Wharton Undergraduate Entrepreneurship Club, "Recruiting Engineers and Managing Products for Non-Technical Startup Founders."

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Technical Talent for Non-Technical Founders

  1. 1. Product Developmentfor Non-Technical Founders Isaac Sukin
  2. 2. Talent OptionsType Hourly rateStudent $20-40Outsourcing $15-35Freelancer $40-150Consultant $75-250Agency $100-400Employee $20-80Cofounder EquityYourself Opportunity cost
  3. 3. Where to Look• PennApps• Campus events• General job boards• Specialized job boards• Social media• LinkedIn• Other networking events
  4. 4. Attracting Engineers• Many top coders are bombarded by recruiters• Recognize that they might be doing most of the work at the beginning• Focus on the right perks – Professional development (responsibility, open-source) – Environment (team, interesting problems, workspace) – Upside• Focus on the entire candidate experience – Fast communication – Transparency – Don’t be redundant – Be consistent – Evaluate for the skills you’re looking for• Lean towards ability to learn over topical knowledge• Do your research
  5. 5. How to Know Who to Hire• Strong communication skills – Ask them to explain technical concepts in a way anyone could understand• Amount of experience (ask for resume)• Pursues side projects (ask for github)• Ask a more technical friend to help assess the hire’s work quality – For more experienced people you can also ask for references• Validate preferred technology choice based on cost of switching and maintenance• Find out whether the hire prefers purity or practicality
  6. 6. Working with Engineers• Try to learn their language• Work closely to develop precise specifications and expectations• Give them space – A lot of software development is creative, not mechanical• Let them choose their toys• Be flexible with working hours

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