Bringing Brand Advertising into Today's Programmatic World - Digiday Programmatic Summit Europe, 4/12/15
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Bringing Brand Advertising into Today's Programmatic World - Digiday Programmatic Summit Europe, 4/12/15
Editor's Notes
- Replace headline with Bringing Brand Advertising into Today's Programmatic World
- Independent & Media Aqnostique European Adtech Company Founded in Copenhagen 13 years ago Employ 500 people
- So to kick this off lets be clear. You tube or video buying alone is not true branding, but will form part of campaigns… Just one channel
- Lets see some in action
- Create awareness & drive engagement Through creativity in order to meet business goals Premium inventory & Local data I which minimise waste and increase consumer relevance Brand Metrics that makes sense in the board room I not CTR, CPC but Brand Awareness, Visibility time, Engagement rate, Engagement time, Likelihood to recommend Key benefits of programmatic I data driven decisioning, efficient workflows and full transparency -------------- What is programmatic branding? Brand formats Premium inventory with cross-screen reach, robust audience data and engagement metrics, and full support for real-time bidding
- Noter til mig selv , markeder? Antal UV´er kampagnen kom i kontakt med – ROI og resultater på kampagnen
- RENAME CREATIVE to “FULL CREATIVE LICENSE” Add picture (Viewability) – title: Guaranteed viewability Add picture cross over Robot add title FRAUD FREE Rename device targeting to “Cross device” Add picture of “data” rename to data enabled
- RTB Programmatic Direct (Private deals) Automated Guaranteed Why Automation ? Cause advertisers is asking for Gaurenteed campagins – to make sure that their message will be seen – take over – using data – crm – offline – to make their campaign more relevant in the right context to the right user at the right time . Buying this in a efficient way